Course content
Developing new products and services is vital to organizations, whether these are startups or established firms. However, success rates of new products and services are notoriously low. Successful new product development requires the use of specific strategies and competencies as well as skillful project management. This course aims to provide students with analytical and practical tools and capabilities that will allow them to understand and manage the challenges and opportunities of developing new products.
This is an intensive and rewarding course for everyone who is interested in innovation, venture creation, or project management. The course is designed to follow a problem-based learning approach, inspired by Design Thinking and Design Sprints. It requires active participation from students, within classroom activities and discussions as well as working in project teams inside and outside the classroom. Through the course, students get to experience the true new product development and project management process. The central element is applied, experiential learning through a course project in which students will develop novel solutions to a real-world challenge. Students will be supported on their own development journey with theories, tools, workshops, and feedback relevant to the particular phase of their project with help from the Copenhagen School of Entrepreneurship (CSE). Over the two weeks of the course, students will be guided through a typical product development process from idea generation, assessment, and selection to development and testing. At each stage, they will receive input on the relevant concepts and theories to guide their learning experience and team project efforts. On the final day of the course, students will have the chance to pitch their solutions to a panel of experts at a Demo Day.
See course description in course catalogue