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Cand.merc.(kom.) – erhvervsøkonomi og virksomhedskommunikation

In­ter­na­tion­al Mar­kets and Con­sumers

About the course

Emner
Markedsføring Socialt ansvar Bæredygtighed

Course content

The purpose of this course is to give the student an insight into the marketing strategy and dealing with international markets and customers. The student will be trained to explain the activities and processes that are necessary to fulfill an effective marketing strategy in an international perspective. 

After the course the student should be able to analyze the organization’s:

 

  • environment
  • the market situation
  • competences, customers
  • brand 
  • internal resources

 

Furthermore, we will relate the above subjects to:

  • marketing planning
  • international markets
  • ethical marketing considerations 

.

See course description in course catalogue

What you will learn

This course develops students’ ability to define and develop the relevance of strategic marketing in order to drive company growth and profitability. At the end of the course, students should be able to:

  • • Describe, classify, structure and combine the subject's concepts, theories, methods and models
  • • Identify relevant marketing challenges identified and developed from business problems
  • • Analyze and synthesize concrete marketing problems by applying the subject's concepts, theories, methods and models
  • • Assess and communicate the solution to specific marketing problems independently and on a reflected scientific basis

Facts

Level
Kandidat
Type
Valgfag
ECTS
7,5
Code
CKOMV1503U
Teaching periods
Efterår – semester
Academic year
2024/2025
Status
Available places
Teaching language
English
Teaching Format
På campus
Exams
  • Skriftlig opgave
    Individual exam, vinter
Assessment type
  • 7-trins skala