Institut for Afsætningsøkonomi

  • Center for Tourism and Culture Management (TCM)

Kontor: SOL/D3.39

Sebastian opnåede sin doktorgrad ved University of Hamborg (Tyskland), hvor han også arbejdede som ekstern lektor (2007–2010). Han fik international erfaring som gæsteforsker ved Erasmus University Rotterdam (Holland), hvor han arbejdede som postdoktor og gæstende Assistent Professor (2011–2014). Desuden er han medlem af den tværfaglige RespectResearchGroup og arbejdede som universitetslektor ved Technical University Berlin (Tyskland; 2013–2014).

I sin nuværende forskning koncentrerer han sig om steder som brands, og på styringen af disse place brands. Desuden er han interesseret i turisme og branding af destinationer, især med hensyn til krisestyring, eller i forskellene mellem stedsopfattelsen mellem turister og beboere - og spørgsmålet om såkaldt overturisme. Sebastians arbejde er blevet præsenteret på forskellige konferencer, i bogkapitler og internationale peer-reviewed top-tidsskrifter, såsom International Journal of Research in Marketing, Tourism Management og Environment and Planning A.


Primære forskningsområder
  • Crisis management
  • Over-Tourism
  • Tourism and destination brands
  • Place marketing and branding (especially city branding)
  • Participatory place marketing
  • Brand complexity and brand management
Administrative opgaver

“Sebastian is the Academic Director (line coordinator) of the Master in Sustainable Tourism and Hospitality Management

Sociale medier
Link til denne hjemmeside
  • Touristic Servicescapes and Spatial Design
  • Tourism & Hospitality Project Thesis
  • City Branding and Tourism

To insure an effective supervision, Sebastian is supervising a maximum of three master theses per year. He has supervised several theses at different universities (CBS, University of Hamburg and Erasmus University Rotterdam) and is currently only supervising place marketing and/or tourism topics. Due to his research background, he prefers more quantitative approaches. Furthermore, he only supervises in English.

If you want to suggest a master thesis topic, please write a short summery of your research question including an argumentation for its scientific relevance. 

Udvalgte publikationer
  • Zenker, S.; Kock, F. (2020): The coronavirus pandemic: A critical discussion of a tourism research agenda. Tourism Management, 81: 12.2020.
  • Zenker, S.; von Wallpach, S.; Braun, E.; Vallaster, C. (2019): How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study. Tourism Management, 71(April): 197-212.
  • Zenker, S.; Braun, E.; Petersen, S. (2017). Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 58: 15-27.
  • Erfgen, C.; Zenker, S.; Sattler, H. (2015). The vampire effect: When do celebrity endorsers harm brand recall?  International Journal of Research in Marketing, 32(2): 155-163.
  • Petersen, S.; Schroijen, M.; Moelders, C.; Zenker, S.; Van den Bergh, O. (2014). Interoceptive categorization: the role of perceptual organization on processing sensations from inside. Psychological Science, 25(5): 1059-1066.
  • Zenker, S.; Petersen, S. (2014). An integrative theoretical model for improving resident-city identification. Environment and Planning A, 46(3): 715-729.
  • Schnittka, O.; Sattler, H.; Zenker, S. (2012). Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks. International Journal of Research in Marketing, 29(3): 265-274.
Publikationer sorteret efter:
Erik Braun; Sebastian Zenker / In Governments We Trust : A Two-Country Brexit Field Experiement on Perceived Uncertainty as Mediator for Consumer Decisions .
I: Journal of Business Research, Vol. 138, 1.2022, s. 335-346
Tidsskriftartikel > peer review
Sebastian Zenker / Post-COVID-19 Urban Tourism Research
I: A Research Agenda for Urban Tourism. red. /Jan van der Borg. Cheltenham : Edward Elgar Publishing 2022, s. 281-293
Bidrag til bog/antologi > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Roderick J. Brodie; Sebastian Zenker / Teaching : How to Ensure Quality Teaching, and How to Recognize Teaching Qualifications.
I: Industrial Marketing Management, Vol. 100, 2022, 5 s., s. A1-A5
Szilvia Gyimothy Mørup-Petersen; Erik Braun; Sebastian Zenker / Travel-at-home : Paradoxical Effects of a Pandemic Threat on Domestic Tourism.
I: Tourism Management, Vol. 93, 12.2022
Tidsskriftartikel > peer review
Sebastian Zenker / Six Propositions for Place Marketing : A Critical Discussion of the Current State of Our Field.
I: Marketing Countries, Places, and Place-associated Brands: Identity and Image . . red. /Nicolas Papadopoulos ; Mark Cleveland. Cheltenham : Edward Elgar Publishing 2021, s. 63-75
Bidrag til bog/antologi > peer review
Sebastian Zenker; Erik Braun; Szilvia Gyimothy Mørup-Petersen / Too Afraid to Travel? : Development of a Pandemic (COVID-19) Anxiety Travel Scale (PATS).
I: Tourism Management, Vol. 84, 6.2021
Tidsskriftartikel > peer review
Erik Braun; Szilvia Gyimothy Mørup-Petersen; Sebastian Zenker / Travel Confidence in Troubled Times
Abstract from 29th Nordic Symposium on Tourism and Hospitality Research, 2021
Konferenceabstrakt til konference > peer review
Jano Jimenez-Barreto; Sandra Loureiro; Erik Braun; Erose Sthapit; Sebastian Zenker / Use Numbers not Words! : Communicating Hotels’ Cleaning Programs for COVID-19 from the Brand Perspective.
I: International Journal of Hospitality Management, Vol. 94, 4.2021
Tidsskriftartikel > peer review
Sebastian Zenker; Florian Kock / The Coronavirus Pandemic : A Critical Discussion of a Tourism Research Agenda.
I: Tourism Management, Vol. 81, 12.2020
Tidsskriftartikel > peer review
Sebastian Zenker; Sylvia von Wallpach; Erik Braun; Christine Vallaster / How the Refugee Crisis Impacts the Decision Structure of Tourists : A Crosscountry Scenario Study.
I: Tourism Management, Vol. 71, 4.2019, s. 197-212
Tidsskriftartikel > peer review
Flere resultater ...(i alt 64 )

Sebastian is founder and owner of the consultancy service Within this role, he consulted various places in their place branding attempts:

•Date: 2018 – ongoing; Client: Bundesverband City- und Stadtmarketing e.V. (bcsd e.V.); Project: Regular Place Brand Management Seminars (Spring/Autumn)

•Date: 03/2022; Client: Hamburg Marketing GmbH (HMG); Project: Selection Committee for Brand Consultancy.

•Date: 09/2021; Client: IMORDE Projekt- & Kulturberatung GmbH; Project: Keynote Netzwerk Innenstadt

•Date: 06/2021; Client: Bundesverband City- und Stadtmarketing e.V. (bcsd e.V.); Project: Keynote Sommerakademie 2021

•Date: 05/2021; Client: Event Consult GmbH & Bundesministerium für Verkehr und digitale Infrastruktur (Germany); Project: Keynote 7. Nationaler Radverkehrskongress

•Date: 01/2020 – 02/2020; Client: Brandmeyer Markenberatung GmbH & City of Jena; Project: Brand Analysis Jena

•Date: 06/2019 – 09/2020; Client: The Governing Mayor of Berlin – Senate Chancellery; Project: Consultancy Brand Berlin.

•Date: 11/2019; Client: Marketing Gesellschaft GmbH Mönchengladbach; Project: Brand Management Workshop

•Date: 08/2019 – 10/2019; Client: City of Copenhagen/ Københavns Kommune; Project: Consultancy Brand Analysis Greater Copenhagen.

•Date: 01/2019; Client: Stadtmarketing und Tourismusverband Cottbus; Project: Consultancy Brand Cottbus.

•Date: 01/2019; Client: Messe Frankfurt Exhibition GmbH; Project: Presentation Even as Place Communication.

•Date: 07/2018 – 08/2018; Client: Brandmeyer Markenberatung GmbH & Tourismus-Agentur Schleswig-Holstein (TASH); Project: Brand Measurement Destination Brand Schleswig-Holstein.

•Date: 01/2018 – 07/2018; Client: Brandmeyer Markenberatung GmbH & City of Reutlingen; Project: Brand Measurement Brand Reutlingen.

•Date: 04/2018; Client: Hamburg Marketing GmbH (HMG); Project: Bicycle City Hamburg Campaign Evaluation.

•Date: 01/2018 – 02/2018; Client: Stadtmarketing und Tourismusverband Cottbus; Project: Consultancy Brand Cottbus.


Besides that role, he also served with other outside activities, namely:

•Date: 01/2018 - ongoing; Client: Emerald, Journal of Place Management and Development (jpmd); Project: Associate Editor

•Date: 02/2019; Client: European Commission, Joint Research Centre (JRC); Project: Workshop Financialization of the Housing Market.

•Date: 10/2018; Client: Oulu Business School; Project: PhD Opponent