szemarktg

Institut for Afsætningsøkonomi

  • Center for Tourism and Culture Management (TCM)
Sebastian
Zenker
Lektor
,
PHD


Kontor: SOL/D3.39
Tel:
+4538153852
E-mail: sze.marktg@cbs.dk
Præsentation

Sebastian achieved his doctoral degree at the University of Hamburg (Germany), where he also worked as an external Lecturer (2007–2010). He gained international experience as visiting scholar at the Erasmus University Rotterdam (Netherlands) where he worked as postdoctoral student and visiting Assistant Professor (2011–2014). Furthermore, he is a member of the interdisciplinary RespectResearchGroup and worked as a Senior Lecturer at the Technical University Berlin (Germany; 2013–2014).

In his current research, he concentrates on places as brands and on the management of such place brands. Furthermore, he is interested in the field of tourism and destination branding, especially in the differences between the place perception between tourists and residents – and the issue of so-called Over-Tourism. Sebastian’s work was presented at various conferences, book chapters, and international peer-reviewed top-journals, such as the International Journal of Research in Marketing, Tourism Management, or Environment and Planning A.

 

Primære forskningsområder
  • Over-Tourism
  • Tourism and destination brands
  • Place marketing and branding (especially city branding)
  • Participatory place marketing
  • Brand complexity and brand management
  • Consumer research in the area of (brand) identification
Administrative opgaver

 

Sebastian is the academic director (line coordinator) of the MSc Soc Service Management

 

 

Link til denne hjemmeside
www.cbs.dk/staff/szemarktg
Kurser
  • Service Design
  • Co-Creation and Shared Economy
  • Destination Management and Branding
  • Service Management Internship Project
Vejledning

På grund af de mange projekter, som Sebastian er involveret i, superviserer han i øjeblikket kun én kandidatopgave om året. Han har superviseret adskillige afhandlinger på forskellige universiteter (CBS, Hamburgs Universitet og Erasmus Universitet Rotterdam) og superviserer i øjeblikket kun emner indenfor markedsføring af lokaliteter og / eller turisme. På grund af sin forskningsbaggrund, foretrækker han flere kvantitative tilgange. Desuden superviserer han kun på engelsk.

Hvis du ønsker at foreslå en specialeopgave, bedes du skrive et kort resumé af dit forskningsspørgsmål, herunder en argumentation for dens videnskabelige relevans.

Sebastian superviserer i øjeblikket ingen bachelorafhandlinger eller praktikopgaver.

Udvalgte publikationer
  • Zenker, S., von Wallpach, S., Braun, E., & Vallaster, C. (2019): How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study. Tourism Management, 71(April): 197-212.
  • Zenker, S.; Braun, E.; Petersen, S. (2017). Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 58: 15-27.
  • Erfgen, C.; Zenker, S.; Sattler, H. (2015). The vampire effect: When do celebrity endorsers harm brand recall?  International Journal of Research in Marketing, 32(2): 155-163.
  • Petersen, S.; Schroijen, M.; Moelders, C.; Zenker, S.; Van den Bergh, O. (2014). Interoceptive categorization: the role of perceptual organization on processing sensations from inside. Psychological Science, 25(5): 1059-1066.
  • Zenker, S.; Petersen, S. (2014). An integrative theoretical model for improving resident-city identification. Environment and Planning A, 46(3): 715-729.
  • Schnittka, O.; Sattler, H.; Zenker, S. (2012). Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks. International Journal of Research in Marketing, 29(3): 265-274.
Publikationer sorteret efter:
2011
Sebastian Zenker; Suzanne C. Beckmann / Brand Perception and Brand Complexity : A Place Branding Perspectives.
Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, 2011
Paper
2010
Suzanne C. Beckmann; Sebastian Zenker; Evelyn Knubben / Your City, My City, Their City, Our City : Different Perceptions of a Place Brand by Diverse Target Groups.
Paper presented at The 6th Thought Leaders International Conference on Brand Management 2010, 2010
Paper > peer review
Forskningsprojekter
Bibeskæftigelse

Sebastian is founder and owner of the consultancy service Placebrand.eu. Within this role, he consulted various places in their place branding attempts:

-Date: 08/2019 – ongoing; Client: City of Copenhagen/ Københavns Kommune; Project: Consultancy Brand Analysis Greater Copenhagen.

-Date: 06/2019 – ongoing; Client: The Governing Mayor of Berlin – Senate Chancellery; Project: Consultancy Brand Berlin.

-Date: 02/2019; Client: Bundesverband City- und Stadtmarketing e.V. (bcsd e.V.); Project: Seminar City Brand Management.

-Date: 01/2019; Client: Stadtmarketing und Tourismusverband Cottbus; Project: Consultancy Brand Cottbus.

-Date: 01/2019; Client: Messe Frankfurt Exhibition GmbH; Project: Presentation Even as Place Communication.

-Date: 07/2018 – 08/2018; Client: Brandmeyer Markenberatung GmbH & Tourismus-Agentur Schleswig-Holstein (TASH); Project: Brand Measurement Destination Brand Schleswig-Holstein.

-Date: 01/2018 – 07/2018; Client: Brandmeyer Markenberatung GmbH & City of Reutlingen; Project: Brand Measurement Brand Reutlingen.

-Date: 05/2018; Client: Bundesverband City- und Stadtmarketing e.V. (bcsd e.V.); Project: Seminar City Brand Management.

-Date: 04/2018; Client: Hamburg Marketing GmbH (HMG); Project: Bicycle City Hamburg Campaign Evaluation.

-Date: 01/2018 – 02/2018; Client: Stadtmarketing und Tourismusverband Cottbus; Project: Consultancy Brand Cottbus.

 

Besides that role, he also served with other outside activities, namely:

 -Date: 01/2018 - ongoing; Client: Emerald, Journal of Place Management and Development (jpmd); Project: Associate Editor

-Date: 02/2019; Client: European Commission, Joint Research Centre (JRC); Project: Workshop Financialization of the Housing Market.

-Date: 10/2018; Client: Oulu Business School; Project: PhD Opponent