fkmarktg

Institut for Afsætningsøkonomi

  • Center for Tourism and Culture Management (TCM)
Florian
Kock
Lektor
,
PhD


Kontor: SOL/D3.38
Tel:
+4538152126
E-mail: fk.marktg@cbs.dk
florian
Præsentation

Florian Kock er lektor i markedsføring og turisme ved Copenhagen Business School og har været gæsteforsker ved Ross School of Business, University of Michigan (USA). Florian har en ph.d. i marketing fra Royal Melbourne Institute of Technology (Australien), en M.Sc. fra Copenhagen Business School (Danmark) og en B.Sc. fra Westfälische Wilhelms-Universität Münster(Tyskland). Florians arbejde er blevet anerkendt med forskellige internationale priser. Før han kom til akademia, har Florian arbejdet som marketingchef i fødevareindustrien i Tyskland, Italien, Danmark og Finland.

Florian arbejder tværfagligt og kombinerer social, evolutionær og kognitiv psykologi for at forstå presserende problemer inden for turisme og forbrugerforskning. Florian udfører konceptuel, kvantitativ og kvalitativ forskning inden for markedsføring, turisme og psykologi og publicerer i anerkendte internationale tidsskrifter. Han sidder i redaktionen for Journal of Travel Research.

 

Primære forskningsområder
  • Consumer Behavior and Psychology
  • International and Cross-Cultural Marketing
  • Branding
  • Tourism Research
  • Quantitative Modelling
Administrative opgaver
  • Co-chair of the Consumer Research Cluster (CRC)
  • Communication Manager of the Center for Tourism and Culture Management (TCM)
  • Elective Courses Coordinator

 

Sociale medier
Link til denne hjemmeside
www.cbs.dk/staff/fkmarktg
Kurser
  • Consumer Psychology
  • Future Marketing – Consumer Insights and Analytics
  • Global Marketing Management
  • Strategic Management in Service Firms
  • Understanding Consumers across Cultures

 

Vejledning

Florian is currently supervising four Ph.D. students in the areas of consumer psychology and tourism.

Florian supervises ambitious theses in consumer behaviour, branding, tourism research, psychology and international marketing, with a focus on high academic quality and practical impact. Florian Kock prefers quantitative approaches. Contact Florian in good time before the actual start of your thesis with a proposal including an argumentation for its scientific relevance.

 

Andre undervisningsaktiviteter
  • Royal Melbourne Institute of Technology (RMIT), Australia
  • Leuphana University Lüneburg, Germany

 

Udvalgte publikationer

Florian Kock; Alexander Josiassen; A. George Assaf / The Xenophobic Tourist.
In: Annals of Tourism Research, Vol. 74, January 2019, p. 155-166.

Florian Kock; Alexander Josiassen; A. George Assaf / Scale Development in Tourism Research: Advocating for a New Paradigm.
In: Journal of Travel Research, 2018 (forthcoming)

Florian Kock; Alexander Josiassen; A. George Assaf / On the Origin of Tourist Behavior.
In: Annals of Tourism Research, 2018 (forthcoming)

Florian Kock; Alexander Josiassen; A. George Assaf; Ingo Karpen; Francis Farrelly / Tourism Ethnocentrism and its Effects on Tourist and Resident Behavior
In: Journal of Travel Research, 2018 (forthcoming)

Florian Kock; Alexander Josiassen; A. George Assaf / Advancing Destination Image: The Destination Content Model.
In: Annals of Tourism Research, Vol. 61, 11.2016, p. 28-44

Alexander Josiassen; Linda Woo; Florian Kock / The Imagery–Image Duality Model: An Integrative Review and Advocating for Improved Delimitation of Concepts.
In: Journal of Travel Research, Vol. 55, No. 6, 2016, p. 789-803

Publikationer sorteret efter:
2021
A. George Assaf; Mike G. Tsionas; Florian Kock; Alexander Josiassen / A Bayesian Non-parametric Stochastic Frontier Model
I: Annals of Tourism Research, Vol. 87, 3.2021
Tidsskriftartikel > peer review
Marion Karl; Florian Kock; Brent W. Ritchie; Jana Gauss / Affective Forecasting and Travel Decision-making : An Investigation in Times of a Pandemic.
I: Annals of Tourism Research, Vol. 87, 3.2021
Tidsskriftartikel > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Florian Kock / Developing Original, Courageous Ideas
I: How to Fast-track Your Academic Career: A Guide for Mid-career Scholars. Cheltenham : Edward Elgar Publishing 2021, s. 51-60 (How To Guides)
Bidrag til bog/antologi > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Florian Kock / How to Develop Original, Courageous Ideas in Business Marketing Research
I: Industrial Marketing Management, Vol. 95, 2021, 4 s., s. A1-A4
Leder > peer review
Florian Kock / The Behavioral Ecology of Sex Tourism : The Consequences of Skewed Sex Ratios.
I: Journal of Travel Research, Vol. 60, Nr. 6, 7.2021, s. 1252-1264
Tidsskriftartikel > peer review
A. George Assaf; Florian Kock; Mike G. Tsionas / Tourism During and after COVID-19 : An Expert-informed Agenda for Future Research.
I: Journal of Travel Research, 2021, 4 s.
Letter > peer review
Florian Kock; Adiyukh Berbekova; A. George Assaf / Understanding and Managing the Threat of Common Method Bias : Detection, Prevention and Control.
I: Tourism Management, Vol. 86, 10.2021
Tidsskriftartikel > peer review
Florian Kock / What Makes a City Cool? : Understanding Destination Coolness and its Implications for Tourism.
I: Tourism Management, Vol. 86, 10.2021
Tidsskriftartikel > peer review
2020
Robert Hoffmann; Thomas Chesney; Swee-Hoon Chuah; Florian Kock; Jeremy Larner / Demonstrability, Difficulty and Persuasion : An Experimental Study of Advice Taking.
I: Journal of Economic Psychology, Vol. 76, 1.2020
Tidsskriftartikel > peer review
Florian Kock; A. George Assaf; Mike G. Tsionas / Developing Courageous Research Ideas
I: Journal of Travel Research, Vol. 59, Nr. 6, 2020, 7 s., s. 1140-1146
Letter > peer review
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