fkmarktg

Institut for Afsætningsøkonomi

  • Center for Tourism and Culture Management (TCM)
Florian
Kock
Lektor
,
PhD


Kontor: SOL/D3.38
Tel:
+4538152126
E-mail: fk.marktg@cbs.dk
florian
Præsentation

Florian Kock is an Associate Professor of Marketing and Tourism at the Copenhagen Business School and has been a visiting research scholar at the Ross School of Business, University of Michigan (USA). Florian holds a Ph.D in Marketing from the Royal Melbourne Institute of Technology (Australia), a M.Sc. from the Copenhagen Business School (Denmark), and a B.Sc. from the University of Münster (Germany). Florian’s work has been recognized with various international awards. Before joining academia, Florian has worked as a marketing manager in the food industry in Germany, Italy, Denmark and Finland.

Florian works cross-disciplinary and combines social, evolutionary and cognitive psychology to understand pressing issues in tourism and consumer research. Florian conducts conceptual, quantitative and qualitative research in the areas of marketing, tourism and psychology, and publishes in top tier international journals. He serves on the editorial board of the Journal of Travel Research.

 

Primære forskningsområder
  • Consumer Behavior and Psychology
  • International and Cross-Cultural Marketing
  • Branding
  • Tourism Research
  • Quantitative Modelling
Administrative opgaver
  • Co-chair of the Consumer Research Cluster (CRC)
  • Communication Manager of the Center for Tourism and Culture Management (TCM)
  • Elective Courses Coordinator

 

Sociale medier
Link til denne hjemmeside
www.cbs.dk/staff/fkmarktg
Kurser
  • Consumer Psychology
  • Future Marketing – Consumer Insights and Analytics
  • Global Marketing Management
  • Strategic Management in Service Firms
  • Understanding Consumers across Cultures

 

Vejledning

Florian is currently supervising four Ph.D. students in the areas of consumer psychology and tourism.

Florian supervises ambitious theses in consumer behaviour, branding, tourism research, psychology and international marketing, with a focus on high academic quality and practical impact. Florian Kock prefers quantitative approaches. Contact Florian in good time before the actual start of your thesis with a proposal including an argumentation for its scientific relevance.

 

Andre undervisningsaktiviteter
  • Royal Melbourne Institute of Technology (RMIT), Australia
  • Leuphana University Lüneburg, Germany

 

Udvalgte publikationer

Florian Kock; Alexander Josiassen; A. George Assaf / The Xenophobic Tourist.
In: Annals of Tourism Research, Vol. 74, January 2019, p. 155-166.

Florian Kock; Alexander Josiassen; A. George Assaf / Scale Development in Tourism Research: Advocating for a New Paradigm.
In: Journal of Travel Research, 2018 (forthcoming)

Florian Kock; Alexander Josiassen; A. George Assaf / On the Origin of Tourist Behavior.
In: Annals of Tourism Research, 2018 (forthcoming)

Florian Kock; Alexander Josiassen; A. George Assaf; Ingo Karpen; Francis Farrelly / Tourism Ethnocentrism and its Effects on Tourist and Resident Behavior
In: Journal of Travel Research, 2018 (forthcoming)

Florian Kock; Alexander Josiassen; A. George Assaf / Advancing Destination Image: The Destination Content Model.
In: Annals of Tourism Research, Vol. 61, 11.2016, p. 28-44

Alexander Josiassen; Linda Woo; Florian Kock / The Imagery–Image Duality Model: An Integrative Review and Advocating for Improved Delimitation of Concepts.
In: Journal of Travel Research, Vol. 55, No. 6, 2016, p. 789-803

Publikationer sorteret efter:
2020
Robert Hoffmann; Thomas Chesney; Swee-Hoon Chuah; Florian Kock; Jeremy Larner / Demonstrability, Difficulty and Persuasion : An Experimental Study of Advice Taking.
I: Journal of Economic Psychology, Vol. 76, 1.2020
Tidsskriftartikel > peer review
Florian Kock; A. George Assaf; Mike G. Tsionas / Developing Courageous Research Ideas
I: Journal of Travel Research, Vol. 59, Nr. 6, 2020, 7 s., s. 1140-1146
Letter > peer review
A. George Assaf; Mike G. Tsionas; Florian Kock / Dynamic Quantile Stochastic Frontier Models
I: International Journal of Hospitality Management, Vol. 89, 8.2020
Tidsskriftartikel > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Florian Kock / How to Develop Original, Courageous Ideas in Business Marketing Research
I: Industrial Marketing Management, 2020, 4 s.
Leder > peer review
Jin Sun Ahn; A. George Assaf; Alexander Josiassen; Melissa A. Baker; S. Lee; Florian Kock; Mike G. Tsionas / Narcissistic CEOs and Corporate Social Responsibility : Does the Role of an Outside Board of Directors Matter?.
I: International Journal of Hospitality Management, Vol. 85, 2.2020
Tidsskriftartikel > peer review
Florian Kock / Research Methods for Tourism Students, R. Durbarry (Ed.), Routledge, Abingdon (2018)
I: Tourism Management, Vol. 78, 6.2020
Anmeldelse > peer review
Florian Kock / The Behavioral Ecology of Sex Tourism : The Consequences of Skewed Sex Ratios.
I: Journal of Travel Research, 11.8.2020
Tidsskriftartikel > peer review
Sebastian Zenker; Florian Kock / The Coronavirus Pandemic : A Critical Discussion of a Tourism Research Agenda.
I: Tourism Management, Vol. 81, 12.2020
Tidsskriftartikel > peer review
Astrid Warncke Nørfelt; Florian Kock; Alexander Josiassen / Tourism Xenophilia : Examining Attraction to Foreignness.
I: Journal of Travel Research, Vol. 59, Nr. 8, 11.2020, s. 1386-1401
Tidsskriftartikel > peer review
Florian Kock; Astrid Nørfelt; Alexander Josiassen; A. George Assaf; Mike G. Tsionas / Understanding the COVID-19 Tourist Psyche : The Evolutionary Tourism Paradigm.
I: Annals of Tourism Research, Vol. 85, 11.2020
Tidsskriftartikel > peer review
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