Institut for Afsætningsøkonomi

fkmarktg

Institut for Afsætningsøkonomi

  • Center for Tourism and Culture Management (TCM)
Florian
Kock
Lektor
,
PhD


Kontor: SOL/D3.38
Tel:
+4538152126
E-mail: fk.marktg@cbs.dk
florian
Præsentation

Florian is a behavioral scientist, Carlsberg Foundation Fellow, Tietgen Prize winner 2022 and Associate Professor of Marketing, Tourism and Hospitality Management at the Copenhagen Business School. He combines different domains of psychology, biology and marketing to tackle pressing issues in human behavior (with a focus on tourism, hospitality and the experience economy).

His research, that appears in the leading international journals, has been proven very useful for many businesses, politics, and the media. It has been recognized with various international and national awards and is frequently featured in media outlets (Politiken, DR, TV2, FAZ, DIE ZEIT). He supervises multiple PhD studets, serves on the editorial boards of the premier journals of his discipline (Annals of Tourism Research and Journal of Travel Research), and as a referee for various national research organizations.

Primære forskningsområder
  • Consumer Behavior and Psychology
  • International and Cross-Cultural Marketing
  • Branding
  • Tourism Research
  • Quantitative Modelling
Administrative opgaver
  • Co-chair of the Consumer Research Cluster (CRC)
  • Communication Manager of the Center for Tourism and Culture Management (TCM)
  • Elective Courses Coordinator

 

Sociale medier
Link til denne hjemmeside
www.cbs.dk/staff/fkmarktg
Kurser
  • Consumer Psychology
  • Future Marketing – Consumer Insights and Analytics
  • Global Marketing Management
  • Strategic Management in Service Firms
  • Understanding Consumers across Cultures

 

Vejledning

Florian is currently supervising four Ph.D. students in the areas of consumer psychology and tourism.

Florian supervises ambitious theses in consumer behaviour, branding, tourism research, psychology and international marketing, with a focus on high academic quality and practical impact. Florian Kock prefers quantitative approaches. Contact Florian in good time before the actual start of your thesis with a proposal including an argumentation for its scientific relevance.

 

Andre undervisningsaktiviteter
  • Royal Melbourne Institute of Technology (RMIT), Australia
  • Leuphana University Lüneburg, Germany

 

Udvalgte publikationer

Alexander Josiassen; Florian Kock; A. George Assaf / In Times of War : Place Solidarity.
In: Annals of Tourism Research, Vol. 96, 9.2022

Journal article > peer review

Florian Kock / What Makes a City Cool? : Understanding Destination Coolness and its Implications for Tourism.
In: Tourism Management, Vol. 86, 10.2021

Journal article > peer review

Florian Kock / The Behavioral Ecology of Sex Tourism : The Consequences of Skewed Sex Ratios.
In: Journal of Travel Research, Vol. 60, No. 6, 7.2021, p. 1252-1264

Journal article > peer review

Florian Kock; Astrid Nørfelt; Alexander Josiassen; A. George Assaf; Mike G. Tsionas / Understanding the COVID-19 Tourist Psyche : The Evolutionary Tourism Paradigm.
In: Annals of Tourism Research, Vol. 85, 11.2020

Journal article > peer review

Sebastian Zenker; Florian Kock / The Coronavirus Pandemic : A Critical Discussion of a Tourism Research Agenda.
In: Tourism Management, Vol. 81, 12.2020

Journal article > peer review

Publikationer sorteret efter:
2023
Florian Kock; Albert George Assaf; Mike G. Tsionas; Alexander Josiassen; Marion Karl / Do Tourists Stand by the Tourism Industry? : Examining Solidarity During and After a Pandemic.
I: Journal of Travel Research, 21.4.2023
Tidsskriftartikel > peer review
Friedericke Kuhn; Florian Kock; Martin Lohmann / Personal Prestige through Travel? : Developing and Testing the Personal Prestige Inventory in a Tourism Context.
I: Consumer Behavior in Tourism and Hospitality, Vol. 18, Nr. 1, 2023, s. 1-16
Tidsskriftartikel > peer review
Astrid Nørfelt; Florian Kock; Ingo Oswald Karpen; Alexander Josiassen / Pleasure through Pain : An Empirical Examination of Benign Masochism in Tourism .
I: Journal of Travel Research, Vol. 62, Nr. 2, 2.2023, s. 448-468
Tidsskriftartikel > peer review
Alexander Josiassen; Florian Kock; A. George Assaf; Adiyukh Berbekova / The Role of Affinity and Animosity on Solidarity with Ukraine and Hospitality Outcomes
I: Tourism Management, Vol. 96, 6.2023
Tidsskriftartikel > peer review
Marion Karl; Florian Kock; Alexander Bauer; Brent W. Ritchie; A. George Assaf / When the Future Is Now : An Experimental Study on the Role of Future Thinking and Affective Forecasting in Accommodation Decision-Making.
I: Journal of Travel Research, Vol. 62, Nr. 5, 5.2023, s. 969-988
Tidsskriftartikel > peer review
2022
Alexander Josiassen; Florian Kock; A. George Assaf / In Times of War : Place Solidarity.
I: Annals of Tourism Research, Vol. 96, 2022, 4 s.
Leder > peer review
Mike G. Tsionas; A. George Assaf; Florian Kock / Measuring Managerial Ability in the Hotel Industry
I: International Journal of Hospitality Management, Vol. 103, 5.2022
Tidsskriftartikel > peer review
A. George Assaf; Mike G. Tsionas; Florian Kock / More General Panel Data Models for Hospitality and Tourism Research
I: International Journal of Contemporary Hospitality Management, Vol. 34, Nr. 11, 2022, s. 4142-4156
Tidsskriftartikel > peer review
Shabanaz Baboo; Robin Nunkoo; Florian Kock / Social Media Attachment : Conceptualization and Formative Index Construction .
I: Journal of Business Research, Vol. 139, 2.2022, s. 437-447
Tidsskriftartikel > peer review
Friedericke Kuhn; Florian Kock; Martin Lohmann / The Impact of the SARS-CoV-2 Pandemic on Tourists’ Personal Prestige : An Experimental Study.
I: International Journal of Culture, Tourism and Hospitality Research, Vol. 16, Nr. 1, 7.2022, s. 238-258
Tidsskriftartikel > peer review
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