szemarktg

Department of Marketing

Sebastian
Zenker
Adjunkt
,
Ph.D.


Kontor: SOL/D3.39
Tel:
+4538153852
E-mail: sze.marktg@cbs.dk
Præsentation

Sebastian achieved his doctoral degree at the University of Hamburg (Germany), where he also worked as an external Lecturer (2007–2010). He gained international experience as visiting scholar at the Erasmus University Rotterdam (Netherlands) where he worked as postdoctoral student and visiting Assistant Professor (2011–2014). Furthermore, he is a member of the interdisciplinary RespectResearchGroup and worked as a Senior Lecturer at the Technical University Berlin (Germany; 2013–2014).

In his current research, he concentrates on places as brands, place brand perception and on the management of place brands. Furthermore, he is interested in the field of tourism and destination branding, especially in the differences between the place perception between tourists and residents. Sebastian’s work was presented at various international conferences, book chapters, and peer-reviewed journals, such as the International Journal of Research in Marketing, Psychology & Marketing, or Environment and Planning A.

Primære forskningsområder
  • Place marketing and branding (e.g., city branding and nation branding)
  • Tourism and destination brands
  • Brand complexity and brand management
  • Consumer research in the area of (brand) identification
Link til denne hjemmeside
www.cbs.dk/staff/szemarktg
Kurser
  • Marketing and Branding (Cand. Social Master Program)
  • City Marketing and Tourism
Vejledning

Experience in supervising Diploma, Master and Bachelor Theses (University of Hamburg and Erasmus University Rotterdam).

Udvalgte publikationer
  • Erfgen, C.; Zenker, S.; Sattler, H. (cond. accepted). The vampire effect: do celebrity endorsers suck awareness from the brand? International Journal of Research in Marketing.
  • Petersen, S.; Schroijen, M.; Moelders, C.; Zenker, S.; Van den Bergh, O. (2014). Interoceptive categorization: the role of perceptual organization on processing sensations from inside. Psychological Science, 25(5): 1059-1066.
  • Zenker, S.; Petersen, S. (2014). An integrative theoretical model for improving resident-city identification. Environment and Planning A, 46(3): 715-729.
  • Zenker, S.; Gollan, T.; Van Quaquebeke, N. (2014). Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing. Psychology & Marketing, 31(3): 184-202.
  • Zenker, S.; Beckmann, S.C. (2013). Measuring brand image effects of flagship projects for place brands: the case of Hamburg. Journal of Brand Management, 20(8): 642-655.
  • Zenker, S.; Beckmann, S.C. (2013). My place is not your place – different place brand knowledge by different target groups. Journal of Place Management and Development, 6(1): 6-17.
  • Zenker, S.; Eggers, F.; Farsky, M. (2013). Putting a price tag on cities: insights into the competitive environment of places. Cities, 30(February): 133-139.
  • Schnittka, O.; Sattler, H.; Zenker, S. (2012). Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks. International Journal of Research in Marketing, 29(3): 265-274.
  • Zenker, S. (2011). How to catch a city? The concept and measurement of place brands. Journal of Place Management and Development, 4(1): 40-52.
  • Van Quaquebeke, N.; Zenker, S.; Eckloff, T. (2009). Find out how much it means to me: the importance of interpersonal respect in employees’ work values and organizational work practices. Journal of Business Ethics, 89(3): 423-431.
Publikationer sorteret efter:
2019
Sebastian Zenker; Sylvia von Wallpach; Erik Braun; Christine Vallaster / How the Refugee Crisis Impacts the Decision Structure of Tourists : A Crosscountry Scenario Study.
I: Tourism Management, Vol. 71, 4.2019, s. 197-212
Tidsskriftartikel > peer review
2018
Sebastian Zenker / Die Stadt als Marke
I: Praxishandbuch City- und Stadtmarketing. red. /Heribert Meffert; Bernadette Spinnen; Jürgen Block. Wiesbaden : Springer 2018, s. 69-76
Bidrag til bog/antologi > peer review
Sebastian Zenker / Editorial: City Marketing and Branding as Urban Policy
I: Cities, Vol. 80, 2018, s. 1-3
Leder > peer review
Erik Braun; Jasper Eshuis; Erik-Hans Klijn; Sebastian Zenker / Improving Place Reputation : Do an Open Place Brand Process and an Identity-image Match Pay Off?.
I: Cities, Vol. 80, 10.2018, s. 22-28
Tidsskriftartikel > peer review
Jasper Eshuis; Erik Braun; Erik-Hans Klijn; Sebastian Zenker / The Differential Effect of Various Stakeholder Groups in Place Marketing
I: Environment and Planning C: Government & Policy, Vol. 36, Nr. 5, 2018, s. 916-936
Tidsskriftartikel > peer review
Christine Vallaster; Sylvia von Wallpach; Sebastian Zenker / The Interplay Between Urban Policies and Grassroots City Brand Co-creation and Co-destruction During the Refugee Crisis : Insights From the City Brand Munich (Germany).
I: Cities, Vol. 80, 10.2018, s. 53-60
Tidsskriftartikel > peer review
Florian Kock; Sebastian Zenker; Alexander Josiassen; Astrid Nørfelt; Ricky Wilke / The Tourism Dilemma : Examining Conflicts between Tourists and Residents.
I: 2018 Global Marketing Conference at Tokyo Proceedings. red. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, s. 635-636 (Global Marketing Conference Proceedings)
Konferenceabstrakt i proceedings > peer review
2017
Sebastian Zenker; Erik Braun; Sibylle Petersen / Branding the Destination Versus the Place : The Effects of Brand Complexity and Identification for Residents and Visitors.
I: Tourism Management, Vol. 58, 2.2017, s. 15-27
Tidsskriftartikel > peer review
Erik Braun; Tristan Kik; Sebastian Zenker / Capturing City Brand Commonalities Across Different Stakeholder Groups
2017
Paper > peer review
Sebastian Zenker / Partizipation im Stadtmarketing : Wie aus Bürgern Markenbotschafter werden.
I: Städte als Marken 2: Herausforderungen und Horizonte. . red. /Thorsten Kausch; Peter Pirck; Peter Strahlendorf. Hamburg : New Business Verlag 2017, s. 26-31
Bidrag til bog/antologi > peer review
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