Department of Marketing


Kontor: SOL/D3.39

Sebastian achieved his doctoral degree at the University of Hamburg (Germany), where he also worked as an external Lecturer (2007–2010). He gained international experience as visiting scholar at the Erasmus University Rotterdam (Netherlands) where he worked as postdoctoral student and visiting Assistant Professor (2011–2014). Furthermore, he is a member of the interdisciplinary RespectResearchGroup and worked as a Senior Lecturer at the Technical University Berlin (Germany; 2013–2014).

In his current research, he concentrates on places as brands, place brand perception and on the management of place brands. Furthermore, he is interested in the field of tourism and destination branding, especially in the differences between the place perception between tourists and residents. Sebastian’s work was presented at various international conferences, book chapters, and peer-reviewed journals, such as the International Journal of Research in Marketing, Psychology & Marketing, or Environment and Planning A.

Primære forskningsområder
  • Place marketing and branding (e.g., city branding and nation branding)
  • Tourism and destination brands
  • Brand complexity and brand management
  • Consumer research in the area of (brand) identification
Link til denne hjemmeside
  • Marketing and Branding (Cand. Social Master Program)
  • City Marketing and Tourism

Experience in supervising Diploma, Master and Bachelor Theses (University of Hamburg and Erasmus University Rotterdam).

Udvalgte publikationer
  • Erfgen, C.; Zenker, S.; Sattler, H. (cond. accepted). The vampire effect: do celebrity endorsers suck awareness from the brand? International Journal of Research in Marketing.
  • Petersen, S.; Schroijen, M.; Moelders, C.; Zenker, S.; Van den Bergh, O. (2014). Interoceptive categorization: the role of perceptual organization on processing sensations from inside. Psychological Science, 25(5): 1059-1066.
  • Zenker, S.; Petersen, S. (2014). An integrative theoretical model for improving resident-city identification. Environment and Planning A, 46(3): 715-729.
  • Zenker, S.; Gollan, T.; Van Quaquebeke, N. (2014). Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing. Psychology & Marketing, 31(3): 184-202.
  • Zenker, S.; Beckmann, S.C. (2013). Measuring brand image effects of flagship projects for place brands: the case of Hamburg. Journal of Brand Management, 20(8): 642-655.
  • Zenker, S.; Beckmann, S.C. (2013). My place is not your place – different place brand knowledge by different target groups. Journal of Place Management and Development, 6(1): 6-17.
  • Zenker, S.; Eggers, F.; Farsky, M. (2013). Putting a price tag on cities: insights into the competitive environment of places. Cities, 30(February): 133-139.
  • Schnittka, O.; Sattler, H.; Zenker, S. (2012). Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks. International Journal of Research in Marketing, 29(3): 265-274.
  • Zenker, S. (2011). How to catch a city? The concept and measurement of place brands. Journal of Place Management and Development, 4(1): 40-52.
  • Van Quaquebeke, N.; Zenker, S.; Eckloff, T. (2009). Find out how much it means to me: the importance of interpersonal respect in employees’ work values and organizational work practices. Journal of Business Ethics, 89(3): 423-431.
Publikationer sorteret efter:
Erik Braun; Sebastian Zenker / In Governments We Trust : A Two-Country Brexit Field Experiement on Perceived Uncertainty as Mediator for Consumer Decisions .
I: Journal of Business Research, Vol. 138, 1.2022, s. 335-346
Tidsskriftartikel > peer review
Sebastian Zenker / Six Propositions for Place Marketing : A Critical Discussion of the Current State of Our Field.
I: Marketing Countries, Places, and Place-associated Brands: Identity and Image . . red. /Nicolas Papadopoulos ; Mark Cleveland. Cheltenham : Edward Elgar Publishing 2021, s. 63-75
Bidrag til bog/antologi > peer review
Sebastian Zenker; Erik Braun; Szilvia Gyimothy Mørup-Petersen / Too Afraid to Travel? : Development of a Pandemic (COVID-19) Anxiety Travel Scale (PATS).
I: Tourism Management, Vol. 84, 6.2021
Tidsskriftartikel > peer review
Erik Braun; Szilvia Gyimothy Mørup-Petersen; Sebastian Zenker / Travel Confidence in Troubled Times
Abstract from 29th Nordic Symposium on Tourism and Hospitality Research, 2021
Konferenceabstrakt til konference > peer review
Jano Jimenez-Barreto; Sandra Loureiro; Erik Braun; Erose Sthapit; Sebastian Zenker / Use Numbers not Words! : Communicating Hotels’ Cleaning Programs for COVID-19 from the Brand Perspective.
I: International Journal of Hospitality Management, Vol. 94, 4.2021
Tidsskriftartikel > peer review
Sebastian Zenker; Florian Kock / The Coronavirus Pandemic : A Critical Discussion of a Tourism Research Agenda.
I: Tourism Management, Vol. 81, 12.2020
Tidsskriftartikel > peer review
Sebastian Zenker; Sylvia von Wallpach; Erik Braun; Christine Vallaster / How the Refugee Crisis Impacts the Decision Structure of Tourists : A Crosscountry Scenario Study.
I: Tourism Management, Vol. 71, 4.2019, s. 197-212
Tidsskriftartikel > peer review
Sebastian Zenker / The Effects of Multiple Stakeholder Branding and Counter-branding of Public Places
I: Proceedings of the ASPA 2019 Annual Conference2019
Konferencebidrag i proceedings
Sebastian Zenker; Erik Braun / Cultural Heritage as a Blessing and Curse for Branding Urban Destinations
I: Cultural Heritage. red. /Adriana Campelo; Laura Reynolds; Adam Lindgreen; Michael B. Beverland. Abingdon : Routledge 2018, s. 115-128
Bidrag til bog/antologi > peer review
Sebastian Zenker / Die Stadt als Marke
I: Praxishandbuch City- und Stadtmarketing. red. /Heribert Meffert; Bernadette Spinnen; Jürgen Block. Wiesbaden : Springer 2018, s. 69-76
Bidrag til bog/antologi > peer review
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