Department of Marketing


Kontor: SOL/D3.39

Sebastian achieved his doctoral degree at the University of Hamburg (Germany), where he also worked as an external Lecturer (2007–2010). He gained international experience as visiting scholar at the Erasmus University Rotterdam (Netherlands) where he worked as postdoctoral student and visiting Assistant Professor (2011–2014). Furthermore, he is a member of the interdisciplinary RespectResearchGroup and worked as a Senior Lecturer at the Technical University Berlin (Germany; 2013–2014).

In his current research, he concentrates on places as brands, place brand perception and on the management of place brands. Furthermore, he is interested in the field of tourism and destination branding, especially in the differences between the place perception between tourists and residents. Sebastian’s work was presented at various international conferences, book chapters, and peer-reviewed journals, such as the International Journal of Research in Marketing, Psychology & Marketing, or Environment and Planning A.

Primære forskningsområder
  • Place marketing and branding (e.g., city branding and nation branding)
  • Tourism and destination brands
  • Brand complexity and brand management
  • Consumer research in the area of (brand) identification
Link til denne hjemmeside
  • Marketing and Branding (Cand. Social Master Program)
  • City Marketing and Tourism

Experience in supervising Diploma, Master and Bachelor Theses (University of Hamburg and Erasmus University Rotterdam).

Udvalgte publikationer
  • Erfgen, C.; Zenker, S.; Sattler, H. (cond. accepted). The vampire effect: do celebrity endorsers suck awareness from the brand? International Journal of Research in Marketing.
  • Petersen, S.; Schroijen, M.; Moelders, C.; Zenker, S.; Van den Bergh, O. (2014). Interoceptive categorization: the role of perceptual organization on processing sensations from inside. Psychological Science, 25(5): 1059-1066.
  • Zenker, S.; Petersen, S. (2014). An integrative theoretical model for improving resident-city identification. Environment and Planning A, 46(3): 715-729.
  • Zenker, S.; Gollan, T.; Van Quaquebeke, N. (2014). Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing. Psychology & Marketing, 31(3): 184-202.
  • Zenker, S.; Beckmann, S.C. (2013). Measuring brand image effects of flagship projects for place brands: the case of Hamburg. Journal of Brand Management, 20(8): 642-655.
  • Zenker, S.; Beckmann, S.C. (2013). My place is not your place – different place brand knowledge by different target groups. Journal of Place Management and Development, 6(1): 6-17.
  • Zenker, S.; Eggers, F.; Farsky, M. (2013). Putting a price tag on cities: insights into the competitive environment of places. Cities, 30(February): 133-139.
  • Schnittka, O.; Sattler, H.; Zenker, S. (2012). Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks. International Journal of Research in Marketing, 29(3): 265-274.
  • Zenker, S. (2011). How to catch a city? The concept and measurement of place brands. Journal of Place Management and Development, 4(1): 40-52.
  • Van Quaquebeke, N.; Zenker, S.; Eckloff, T. (2009). Find out how much it means to me: the importance of interpersonal respect in employees’ work values and organizational work practices. Journal of Business Ethics, 89(3): 423-431.
Publikationer sorteret efter:
Yiannis Kouropalatis; Sebastian Zenker; Robert E. Morgan; Adam Lindgreen / Diffusion and Future Influence of Tourism Research : Addressing the How and When Questions of Tourism Knowledge Structures.
I: Journal of Travel Research, Vol. 63, Nr. 2, 2.2024, s. 298-313
Tidsskriftartikel > peer review
John Byrom; Duncan Light; Dominic Medway; Cathy Parker; Sebastian Zenker / Post-holiday Memory Work : Everyday Encounters With Fridge Magnets.
I: Annals of Tourism Research, Vol. 105, 3.2024
Tidsskriftartikel > peer review
Sebastian Zenker; Erik Braun; Szilvia Gyimothy Mørup-Petersen / Are you Crazy Traveling During a Pandemic?
Paper presented at 7th Annual Conference of the International Place Branding Association , 2023
Paper > peer review
Erik Braun; Sebastian Zenker; Szilvia Gyimothy Mørup-Petersen / Trust in Governments and Travel Intentions During the COVID-19 Pandemic
Paper presented at 7th Annual Conference of the International Place Branding Association , 2023
Paper > peer review
Erik Braun; Sebastian Zenker / In Governments We Trust : A Two-Country Brexit Field Experiement on Perceived Uncertainty as Mediator for Consumer Decisions .
I: Journal of Business Research, Vol. 138, 1.2022, s. 335-346
Tidsskriftartikel > peer review
Sebastian Zenker / Post-COVID-19 Urban Tourism Research
I: A Research Agenda for Urban Tourism. red. /Jan van der Borg. Cheltenham : Edward Elgar Publishing 2022, s. 281-293
Bidrag til bog/antologi > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Roderick J. Brodie; Sebastian Zenker / Teaching : How to Ensure Quality Teaching, and How to Recognize Teaching Qualifications.
I: Industrial Marketing Management, Vol. 100, 2022, 5 s., s. A1-A5
Szilvia Gyimothy Mørup-Petersen; Erik Braun; Sebastian Zenker / Travel-at-home : Paradoxical Effects of a Pandemic Threat on Domestic Tourism.
I: Tourism Management, Vol. 93, 12.2022, s. 1-14
Tidsskriftartikel > peer review
Sebastian Zenker / Six Propositions for Place Marketing : A Critical Discussion of the Current State of Our Field.
I: Marketing Countries, Places, and Place-associated Brands: Identity and Image . . red. /Nicolas Papadopoulos ; Mark Cleveland. Cheltenham : Edward Elgar Publishing 2021, s. 63-75
Bidrag til bog/antologi > peer review
Sebastian Zenker; Erik Braun; Szilvia Gyimothy Mørup-Petersen / Too Afraid to Travel? : Development of a Pandemic (COVID-19) Anxiety Travel Scale (PATS).
I: Tourism Management, Vol. 84, 6.2021
Tidsskriftartikel > peer review
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