Department of Marketing


Kontor: SOL/C3.11

Marina is an Assistant Professor in Marketing at Copenhagen Business School. She was awarded a Ph.D. in Business Administration (with a specialization in Marketing) from ESCP Business School, a M.Sc. in Organizational and Social Psychology from the London School of Economics, and a B.A. in Psychology from the University of Tours.

Marina’s research focuses on how the transition to liquid modernity has impacted digital/social media consumption practices (e.g., social media influencers, presumption, and lurking practices). Her research has been presented at several international marketing conferences and has been published in Journal of Business Ethics, Journal of Business Research, and Psychology & Marketing. Marina’s thesis was recently awarded the University of Paris Chancellery “Best Thesis in Management.

Primære forskningsområder
  • Social Media and Digital Marketing
  • Influencer Marketing
  • Consumer Culture
Sociale medier
Link til denne hjemmeside

2020 - ongoing

Copenhagen Business School 

  • Marketing (BA-BEBUO1014U  Marketing)
  • Digital Marketing
  • Social Media Management


ESCP Business School 

  • Principles of Marketing, lecturer (MSc, 2018)
  • Introduction to European Business Administration and Organization, visiting lecturer in ‘Introduction to Marketing’ (BSc, 2017-2018)
  • Introduction to Psychology and Sociology, lecturer (BSc, 2017-2018)

Marina has been supervising bachelor and master theses at different international universities (CBS, ESCP Business School).

Topics related to the above stated areas of primary research interest. (e.g. luxury and/or social media) are welcome.

Marina prefers supervising theses employing qualitative methods (in-depth interviews, focus groups, netnography, content analysis, discourse analysis, etc.).

Udvalgte publikationer

Leban, M, Thomsen, T.T., von Wallpach, S., & Voyer, B. (2020). Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle, Journal of Business Ethics.

Leban, M., Seo, Y., & Voyer, B.G. (2020). Transformational Effects of Social Media Lurking Practices on Luxury Consumption, Journal of Business Research, 116, 514-521.

Leban, M. & Voyer, B. (forthcoming). Social Media Influencers versus Traditional Influencers: Roles and consequences for traditional marketing campaigns. In the Routledge Textbook on “Influencer Marketing: Concepts and Cases for Building Brand Communities and Engagement”.

Publikationer sorteret efter:
Marina Leban; Amy Errmann; Yuri Seo; Benjamin G. Voyer / Mindful Luxury : A Case of the Faroe Islands.
I: Tourism Management, Vol. 104, 10.2024
Tidsskriftartikel > peer review
Tobias Schäfers; Marina Leban; Florian Vogt / On-demand Features : Consumer Reactions to Tangibility and Pricing Structure .
I: Journal of Business Research, Vol. 139, 2.2022, s. 751-761
Tidsskriftartikel > peer review
Tobias Schäfers; Marina Leban / On-demand Features : Opportunities and Challenges of Fractional as-a Service Business Models.
I: 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace. . red. /Ashlee Humpreys; Grant Packard; Katrijn Gielens. Chicago : American Marketing Association 2022, s. 1051-1052 (AMA Educators Proceedings, Vol. 33)
Konferencebidrag i proceedings > peer review
Marina Leban / Unethical Behaviour of Social Media Influencers : History, Practice and Future Research.
I: The SAGE Handbook of Social Media Marketing. red. /Annmarie Hanlon; Tracy L. Tuten. London : SAGE Publications 2022, s. 456-469
Bidrag til bog/antologi > peer review
Marina Leban; Thyra Uth Thomsen; Sylvia von Wallpach; Benjamin G. Voyer / Constructing Personas : How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle.
I: Journal of Business Ethics, Vol. 169, Nr. 2, 3.2021, s. 225-239
Tidsskriftartikel > peer review
Donna Hoffman; Michael Haenlein; Andrew Stephen; Jenny van Doorn; Marina Leban / Robots, AI, and Virtual Influencers, Oh My! : The Role of Anthropomorphism and Social Influences on Consumer Response to AI.
I: Proceedings of the European Marketing Academy (EMAC) Conference 2021: Marketing for Growth. . red. /Abel Monfort. Brussels : European Marketing Academy. EMAC 2021, 1 s.
Konferenceabstrakt i proceedings > peer review
Tobias Schäfers; Gopalakrishnan Narayanamurthy; Roger Moser; Marina Leban / The Sharing Economy at the Base of the Economic Pyramid : How Access-based Services Can Help Overcome Ownership Risks.
I: Psychology & Marketing, Vol. 38, Nr. 11, 11.2021, s. 2073-2088
Tidsskriftartikel > peer review
Marina Leban; Benjamin Voyer / Social Media Influencers versus Traditional Influencers : Roles and Consequences for Traditional Marketing Campaigns.
I: Influencer Marketing: Building Brand Communities and Engagement. . red. /Sevil Yesiloglu; Joyce Costello. London : Routledge 2020, s. 26-42
Bidrag til bog/antologi > peer review
Marina Leban; Yuri Seo; Benjamin G. Voyer / Transformational Effects of Social Media Lurking Practices on Luxury Consumption
I: Journal of Business Research, Vol. 116, Nr. August, 8.2020, s. 514-521
Tidsskriftartikel > peer review
Marina Leban; Benjamin Voyer / Conceptualising Beauty in Consumer Research : A Framework and Research Agenda: An Abstract.
I: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. . red. /Nina Krey; Patricia Rossi. Cham : Springer 2018, 1 s., s. 585 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Konferenceabstrakt i proceedings > peer review
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