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Di­git­al­iz­a­tion in Tour­ism and Hos­pit­al­ity

About the course

Emner
IT Oplevelsesøkonomi

Course content

This course explores the technologies in-use as well as upcoming technologies in the tourism and hospitality sector. The course blends the theoretical work and hands-on exercises with concepts and technologies. 

 

In the first week of the course, the fundamentals of theoretical elements in the course will be covered and we will then in week two and three focus on experimenting with a set of technologies (e,g, chat bots, robots, ChatGPT). Also, there will be an exercise on process automation as well as exercises with social media data. In week four we return to the theoretical models and perspectives. 

 

In week 1 there will be three (3) lectures in two days (a total of six (6) lectures, in week 2 and 3 there will be four workshops days each with three (3) hours (in total 12 hours). In week 4 there will be lectures, course summary, and exam preparation in two days each with two (2) hours, a total of four (4) hours. 

 

The total number of lectures and workshops is 22 hours.  

See course description in course catalogue

What you will learn

This course aims to introduce digitalization in tourism and hospitality. The specific learning objectives of the course are the following:

  • Explore how technology can be harnessed to bolster value creation in tourism and hospitality sectors
  • Exemplify how emergent technologies in the likes of Artificial Intelligence (AI), big data, chatbots, robots, process automation, and social media are employed in tourism and hospitality sectors for value creation
  • Analyze and assess how tourism and hospitality sectors may benefit from the automation and datafication of service delivery processes
  • Comprehend the challenges posed by the deployment of technologies in tourism and hospitality sectors, including fraudulent reviews and the service commoditization trap
  • Deliberate on how technology can be deployed to bring about sustainable tourism and corporate social responsibility in the hospitality industry
  • Demonstrate knowledge of how technology can be harnessed to bolster value creation in tourism and hospitality sectors

Course prerequisites

An undergraduate-level knowledge of the basic principles of management and organisation theory is expected of all students

Facts

Level
Kandidat
Type
Obligatorisk fag
ECTS
5
Code
AS­THO1005U
Teaching periods
Efterår – 2. quarter
Academic year
2024/2025
Status
Available places
Teaching language
English
Teaching Format
På campus
Exams
  • Skriftlig opgave og mundtlig eksamen på campus
    Individual exam, vinter
Assessment type
  • 7-trins skala