Course content
In line with the Nordic Nine this course has two broad objectives. First the course is designed to teach students “about” global strategy. That is, the course intends to help students understand how business practices and values vary widely across regions and countries. Secondly, this course is designed to teach students “how to” formulate and evaluate winning global strategies.
The course will bring the students closer to the problems facing firms that conduct international activities. The course offers insight on the impact of globalization on business organizations and strategies on how managers can deal with these issues. The focus is on the multinational firm set in the context of trends in the world economy. The course combines strategic and managerial approaches to global issues. Students will be able to deal with the phases, the difficulties, and the conceptual tools that characterize the geographic expansion of the firm beyond the national boundaries, as well as strategic decisions on sustainability, resilience, location, organization and global marketing.
The course can be divided into three parts. The first part focus more on external environment and trends in globalization, while the second part discuss the strategy, organization and positioning of companies in the global context. The third part dig deeper into the functional strategies (like marketing, operations and innovation) and the global organization of the value chain activities.
See course description in course catalogue