Course content
Course Content, Structure, and Pedagogical Approach:
The modern tradition of studying and working with entrepreneurship has grown from an analogue understanding of business rooted in traditional production and services. Today, the advancement of digital technologies allows for a new type of entrepreneurship, digital entrepreneurship ranging from digital services such as search engines, software, social media and streaming services over powerful components that make up the backbone of AI engines to the very same AI engines and games. Digital entrepreneurship ranges from modest one-person companies to fast-growing digital giants reaching the coveted 1 trillion USD company value. Yet, our understanding of what digital entrepreneurship is lacking. This course explores differences and similarities between digital and analogue entrepreneurship
From here, we tune in on central topics in digital entrepreneurship, such as scaling, funding, managing the accelerated pace in development and rapid growth when digital services take off. We explore the newest literature and look at the latest practices and cases. This course is connected to the second-year project.
The course will cover:
- An introduction to entrepreneurship, both as a theoretical discipline and a practice.
- Recent developments in entrepreneurship theory and practice and their implications for service management.
- Challenges in entrepreneurial practice, including socio-economic factors, access to finance and risk-taking.
- The role of entrepreneurship in managing digital services.
By the end of the course, students will:
- Understand the role of entrepreneurship in society and the global economy, particularly for managing digital services.
- Be able to select and apply relevant theories of entrepreneurship to cases.
- Be able to identify entrepreneurial potential and deal with challenges for entrepreneurial practice.
See course description in course catalogue