Course content
This course immerses students in the dynamic realm of Generative Artificial Intelligence (GenAI), delving into its pivotal role in reshaping contemporary business practices. Students will navigate foundational GenAI concepts, including cutting-edge technologies like GPT and DALL-E, critically examining their ethical and societal implications.
The course begins with an exploration of fundamental Generative AI principles, setting the stage for a deeper examination of its transformative potential in modern business. As the course progresses, the focus shifts towards understanding the maturity of AI use in businesses through real-world case studies, providing tangible insights into optimizing operations.
The curriculum further explores the diverse business applications and models within the GenAI framework, showcasing the versatility of these technologies across various industries. A strategic examination of the intersection of GenAI and public companies reveals its impact on corporate strategies and decision-making processes.
The spotlight then turns to supply chain management, where students gain insights into how GenAI transforms dynamics, optimizing efficiency and responsiveness. Examining the impact of GenAI on the labor market, the course addresses the evolving relationship between AI technologies and the workforce, uncovering challenges and opportunities.
Legal, ethical, and regulatory considerations take center stage, delving into the intricacies of the EU AI Act and addressing complex issues such as AI hallucinations and bias. Armed with this academic knowledge, students are prepared to navigate the legal landscape surrounding GenAI.
Finally, the course propels students into the future of GenAI in business, providing a forward-looking academic and practitioner perspective. Armed with a strategic understanding of the intersection between GenAI and business strategy, students are empowered to contribute to and thrive in a business landscape shaped by the dynamic forces of artificial intelligence.
See course description in course catalogue