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MSc in Business Administration and Data Science

Big Data Ana­lyt­ics

About the course

What you will learn

  • Characterize the phenomena of Big Data, Big Data Analytics, and apply different concepts, methods, and tools for analysing big data in organisational/societal contexts.
  • Understand the linkages between business intelligence/analytics and the potential costs to and benefits for organisations.
  • Demonstrate the applicability of various analytical techniques and algorithms on the big/organisational/social/open datasets to derive critical insights.
  • Critically assess, reflect and present the findings of big data analytics in terms of meaningful facts, actionable insights and their impact on organisations and society.
  • Analyse and apply different visual analytics concepts and tools for big datasets.
  • Exhibit deeper knowledge and understanding of the topics as part of the project and the report should reflect on critical awareness of the methodological choices with written skills to accepted academic standards.