Lucia Reisch
Professor
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Understand, model and predict behaviour change towards sustainability
As of September 2021, Lucia Reisch assumed the El-Erian Professorship for Behavioural Economics and Policy at the University of Cambridge, Cambridge Judge Business School.
Her work with the Consumer and Behavioural Insights Group (CBIG) at MSC, within the Novo Nordisk Foundation project BEACON, is continued.
For further information about Lucia's work, please visit her University of Cambridge webpage.
Publications
See all publications17. september 2025
META BI
A Tool for Describing Behavioural Interventions
Malte Dewies
Lucia Reisch, Professor
august 2025
Food Waste Salience and Task Knowledge to Reduce Individual Food Waste
A Field Experiment in a Restaurant Setting
Go to publicationoktober 2024
Carbon Taxes Crowd Out Climate Concern
Experimental Evidence from Sustainable Consumer Choices
Alice Pizzo, Postdoc
Christina Gravert
Jan Michael Bauer, Associate Professor
Lucia Reisch, Professor