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Celeste Maf­fezzoni

Ph.d. Fellow

Emner
Fødevarer Bæredygtighed Grøn omstilling Kvantitativ metode

Primary research areas

Di­et­ary be­ha­viour change
I study how bar­ri­ers to di­et­ary change can be turned into drivers for ad­opt­ing sus­tain­able eat­ing habits.
Meat re­place­ment
I in­vest­ig­ate strategies for sub­sti­tut­ing an­im­al pro­tein with plant-based al­tern­at­ives (e.g., pulses and legumes). My fo­cus is on pos­it­ive re­in­force­ment and cap­ab­il­ity boost­ing to make the di­et­ary trans­ition ap­peal­ing and aligned with con­sumers’ taste pref­er­ences.

I look for ways to en­able ef­fort­less and last­ing change

Background 
I have an interdisciplinary academic background in business administration, green economy and sustainability management, and environmental economics. My interest in behavioural economics and sustainable food consumption emerged during my master’s thesis, in which I assessed the willingness to pay and accept a tax on meat consumption.

Research Focus 
My PhD project investigates how motivational and capability barriers to dietary change can be transformed into enablers of meat replacement. I focus on taste preferences, skill development and habits formation as key mechanisms in this transition.

Vision & Ambition 
I aim to contribute to evidence-based policies and interventions that support climate mitigation goals by promoting sustainable consumption and production. I aspire to bridge the gap between intention and action, by empowering individuals to make informed choices that benefit our health, the environment, and society.