Majken Schultz is Professor of Management and Organization Studies at Copenhagen Business School since 1996. She is an International Research Fellow at the Centre for Corporate Reputation at Oxford University, Saïd Business School and member of the Royal Danish Academy of Sciences and Letters. Her work has focused on the managerial and organizational issues related to identity, culture and image, including the implications for corporate branding and the use of history. Currently she is interested in developing a temporal perspective for how organizations reconstruct their identity in the flow of time with a special focus on the interplay between short and long-term time horizons pointing both backwards and forwards in time. She has published more than 60 articles in peer-reviewed journals in organization studies and co-written/edited more than a dozen books. Her work has been translated into Spanish, Korean, Portuguese, Turkish, Arabic and Danish. She is actively involved in the Danish Business Community through a variety of networks and holds positions on several company boards.