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Institut for Afsætningsøkonomi
Tobias Schäfers has been an Associate Professor at the Department of Marketing at Copenhagen Business School since September 2018; since September 2020, he has been a part-time member of the department. Since March 2023, he is also a professor of marketing at HSBI - University of Applied Sciences and Arts Bielefeld, Germany. Before joining CBS, he was an Assistant Professor of Marketing at the Technical University Dortmund, Germany. After graduating in Business Studies in 2006 at the Private University Göttingen, Germany, he obtained his doctoral degree in 2010 at EBS Business School in Wiesbaden, Germany. From 2010 until 2013, he then worked at EBS Business School as Assistant Professor of Marketing, before taking on the position at TU Dortmund. Moreover, Tobias has been a visiting scholar/researcher at the Robert H. Smith School of Business, University of Maryland, USA (2010, 2012), at Aalto University School of Business, Helsinki, Finland (2015, 2017), and at Toulouse School of Management, France (2019).
In his research, Tobias investigates the psychological aspects of individuals’ behavior in relation to services, prices, and digitalization, in both business-to-consumer and business-to-business contexts. For example, he has examined consumers’ motives to use access-based services as an alternative to ownership, customers’ reactions to the introduction of fees for previously free products, and consumers’ reactions during service recovery via digital channels.
Tobias’ research has been published in leading international journals, such as Journal of Service Research, Journal of Interactive Marketing, Journal of Business Research, Industrial Marketing Management, Psychology & Marketing, and Marketing Letters. He is an Associate Co-Editor for Academic-Practitioner Papers at Industrial Marketing Management and serves on the Editorial Review Boards of the Journal of Service Research and Industrial Marketing Management.
- Service research
- Access-based services
- Digitalization of customer-company interactions
- Pricing
- Sales
Business Intelligence and Customer Insight (KAN-CSAMO2001U Business Intelligence and Customer Insight)
Servitization & Service Management (Master of Business Development)
Life Science Markets (Master of Business Development)
Schaefers, T. / Moser, R. / Narayanamurthy, G.: “Access-Based Services for the Base of the Pyramid,” Journal of Service Research (OnlineFirst). [https://doi.org/10.1177/1094670518770034]
Schaefers, T. / Lawson, S. / Kukar-Kinney, M. (2016): “How the burdens of ownership promote consumer usage of access-based services,” Marketing Letters, 27(3), 569-577. [http://dx.doi.org/10.1007/s11002-015-9366-x]
Schaefers, T. / Schamari, J. (2016): “Service Recovery via Social Media: The Social Influence Effects of Virtual Presence,” Journal of Service Research, 19(2), 192-208. [http://dx.doi.org/10.1177/1094670515606064]
Schaefers, T. / Wittkowski, K. / Benoit (née Moeller), S. / Ferraro, R. (2016): “Contagious Effects of Customer Misbehavior in Access-Based Services,” Journal of Service Research, 19(1), 3-21. [http://dx.doi.org/10.1177/1094670515595047]
Schamari, J. / Schaefers, T. (2015): “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-Generated Platforms to Increase Positive Consumer Engagement,” Journal of Interactive Marketing, 30(May), 20-33. [http://dx.doi.org/10.1016/j.intmar.2014.12.001]
Schaefers, T. (2013): “Exploring Carsharing Usage Motives: A Hierarchical Means-End Chain Analysis,” Transportation Research Part A: Policy and Practice, 47(1), 69-77. [http://dx.doi.org/10.1016/j.tra.2012.10.024]
I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 324-332 (How To Guides)
I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 137-148 (How To Guides)
I: Elgar Encyclopedia of Pricing. red. /Andreas Hinterhuber. Cheltenham : Edward Elgar Publishing 2024, s. 83-85 (Elgar Encyclopedias in Business and Management series)
Cheltenham : Edward Elgar Publishing 2024, 424 s. (How To Guides)
I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 279-288 (How To Guides)
I: Psychology & Marketing, 7.8.2024
I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 347-363 (How To Guides)
I: Psychology & Marketing, Vol. 40, Nr. 9, 9.2023, s. 1877-1893
Abstract from Annual Frontiers in Service Conference 2023, 2023
Abstract from International Conference on Challenges in Managing Smart Products and Services, 2023
I: Industrial Marketing Management, Vol. 108, 1.2023, s. 47-64
I: SMR - Journal of Service Management Research, Vol. 6, Nr. 4, 2022, s. 216–231
I: Industrial Marketing Management, Vol. 103, 2022, 6 s., s. A1-A6
I: Journal of Business Research, Vol. 139, 2.2022, s. 751-761
I: 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace. . red. /Ashlee Humpreys; Grant Packard; Katrijn Gielens. Chicago : American Marketing Association 2022, s. 1051-1052 (AMA Educators Proceedings, Vol. 33)
I: How to Fast-track Your Academic Career: A Guide for Mid-career Scholars. . red. /Adam Lindgreen; C. Anthony Di Benedetto; Joëlle Vanhamme; John Nicholson. Cheltenham : Edward Elgar Publishing 2021, s. 189-203 (How To Guides)
I: Journal of Business Research, Vol. 135, 10.2021, s. 282-294
I: Industrial Marketing Management, Vol. 93, 2.2021, s. 466-481
I: Psychology & Marketing, Vol. 38, Nr. 11, 11.2021, s. 2073-2088
I: Journal of Marketing Theory and Practice, Vol. 28, Nr. 4, 10.2020, s. 357-372
I: Journal of Business Research, Vol. 101, 8.2019, s. 229-242
I: Journal of Service Research, Vol. 22, Nr. 1, 2.2019, s. 60-74
I: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. . red. /Nina Krey; Patricia Rossi. Cham : Springer 2018, 2 s., s. 381-382 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
I: Journal of Service Research, Vol. 21, Nr. 4, 22.4.2018, s. 421-437
I: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. . red. /Nina Krey; Patricia Rossi. Cham : Springer 2018, 2 s., s. 83-84 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
I: SMR - Journal of Service Management Research, Vol. 2, Nr. 3, 2018, s. 3-16
I: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. . red. /Nina Krey; Patricia Rossi. Cham : Springer 2018, 1 s., s. 565 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
I: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. . red. /Maximilian Stieler. Cham : Springer 2017, 2 s., s. 431-432 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
I: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Vol. 1. . red. /Maximilian Stieler. Cham : Springer 2017, 2 s., s. 517-518 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
I: Journal of Business Research, Vol. 69, Nr. 2, 2.2016, s. 691-699
I: Journal of Service Research, Vol. 19, Nr. 1, 2.2016, s. 3-21
I: Marketing Letters, Vol. 27, Nr. 3, 9.2016, s. 569-577
I: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. . red. /Michael W. Obal; Nina Krey; Christian Bushardt. Cham : Springer 2016, 2 s., s. 455-456 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
I: Thunderbird International Business Review, Vol. 58, Nr. 5, 2016, s. 373-384
I: Journal of Retailing and Consumer Services, Vol. 31, 7.2016, s. 32-42
I: Journal of Advertising Research, Vol. 55, Nr. 3, 2015, s. 270-283
I: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. . red. /Krzystof Kubacki. Cham : Springer 2015, 1 s., s. 15 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
I: Journal of Interactive Marketing, Vol. 30, 2015, s. 20-33
I: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. . red. /Krysztof Kubacki. Cham : Springer 2013 AMS Annual Conference, 2015, s. 721 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
I: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. . red. /Krzystof Kubacki. Cham : Springer 2015, 1 s., s. 652 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
I: Journal of Service Research, Vol. 19, Nr. 2, 2015, s. 192-208
I: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. . red. /Krysztof Kubacki. Cham : Springer 2015, 1 s., s. 528 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
I: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. . red. /Krzystof Kubacki. Cham : Springer 2015, 1 s., s. 468 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
I: Psychology and Marketing, Vol. 31, Nr. 11, 2014, s. 946-957
I: European Journal of Marketing, Vol. 48, Nr. 9/10, 2014, s. 1805-1827
I: Transportation Research Part A: Policy and Practice , Vol. 47, 1.2013, s. 69-77
I: Marketing Review St. Gallen, Vol. 29, Nr. 3, 2012, s. 22-27
I: International Journal of Advertising, Vol. 31, Nr. 1, 2012, s. 63-84
I: Marketing Review St. Gallen, Vol. 29, Nr. 4, 2012, s. 54-59
Men ideen var god
- Bielefeld School of Business, HSBI - Bielefeld University of Applied Sciences and Arts, Germany; Professor of Marketing; since 2023
- UNICconsult Strategieentwicklung GmbH, Germany; Support in various consulting projects, since 2022
- TH OWL University of Applied Sciences and Arts, Germany; Professor of Marketing; 2020-2023