tsmarktg

Institut for Afsætningsøkonomi

Tobias
Schäfers
Lektor


Kontor: SOL/C3.03
Tel:
+4538152148
E-mail: ts.marktg@cbs.dk
tobias_schafer
Præsentation

Tobias Schäfers har været lektor i marketing på Copenhagen Business School siden september 2018. Tidligere var han adjunkt i Marketing på det Tekniske Universitet Dortmund, Tyskland. Efter at have bestået Business Studies i 2006 ved Privat Universitet Göttingen, Tyskland, opnåede han sin doktorgrad i 2010 på EBS Business School i Wiesbaden, Tyskland. Fra 2010 til 2013 arbejdede han på EBS Business School som adjunkt i Marketing, inden han tog stillingen på TU Dortmund. Desuden har Tobias været gæstelærer/-forsker ved Robert H. Smith Business School, University of Maryland, USA og ved Aalto University School of Business, Helsinki, Finland, og er i øjeblikket en "Professeur Invité" på Toulouse School of Management, Frankrig.

Tobias forskning er blevet publiceret i førende internationale tidsskrifter, såsom Journal of Service Research, Journal of Interactive Marketing, Journal of Business Research, Marketing Letters og European Journal of Marketing. Han arbejder på Editorial Review Boards på Journal of Service Research og Industrial Marketing Management.

Primære forskningsområder

Business-to-business (B2B) marketing, service research, access-based services, digitalization of customer-company interactions, pricing, and sales.

Sociale medier
Link til denne hjemmeside
www.cbs.dk/staff/tsmarktg
Kurser

Business Intelligence and Customer Insight (KAN-CCUSO2001U  Business Intelligence and Customer Insight)

Marketing (BA-BEBUO1014U  Marketing)

Vejledning

Tobias har været supervisor og eksaminator på B.Sc., M.Sc. og doktorand på forskellige internationale universiteter. Eksempler på emner for en mulig supervision er service ændringer, digitalisering på frontlinjen, prissætning af digitale varer og tjenester og salgsstyring. Superviserede afhandlinger kan anvende en bred vifte af kvantitative og kvalitative metoder, såsom eksperimenter, spørgeskemaundersøgelser, sekundære data analyser eller dybdegående interviews.

Udvalgte publikationer

Schaefers, T.  / Moser, R. / Narayanamurthy, G.: “Access-Based Services for the Base of the Pyramid,” Journal of Service Research (OnlineFirst). [https://doi.org/10.1177/1094670518770034]

Schaefers, T. / Lawson, S. / Kukar-Kinney, M. (2016): “How the burdens of ownership promote consumer usage of access-based services,” Marketing Letters, 27(3), 569-577. [http://dx.doi.org/10.1007/s11002-015-9366-x]

Schaefers, T. / Schamari, J. (2016): “Service Recovery via Social Media: The Social Influence Effects of Virtual Presence,” Journal of Service Research, 19(2), 192-208. [http://dx.doi.org/10.1177/1094670515606064]

Schaefers, T.  / Wittkowski, K. / Benoit (née Moeller), S. / Ferraro, R. (2016):  “Contagious Effects of Customer Misbehavior in Access-Based Services,” Journal of Service Research, 19(1), 3-21. [http://dx.doi.org/10.1177/1094670515595047]

Schamari, J. / Schaefers, T. (2015): “Leaving the Home Turf: How Brands  Can Use Webcare on Consumer-Generated Platforms to Increase Positive  Consumer Engagement,” Journal of Interactive Marketing, 30(May), 20-33. [http://dx.doi.org/10.1016/j.intmar.2014.12.001]

Schaefers, T. (2013): “Exploring Carsharing Usage Motives: A Hierarchical Means-End Chain Analysis,” Transportation Research Part A: Policy and Practice, 47(1), 69-77. [http://dx.doi.org/10.1016/j.tra.2012.10.024]

Publikationer sorteret efter:
2019
Gerrit Paul Cziehso; Tobias Schäfers; Monika Kukar-Kinney / Free No More : Investigating Customer Reactions to Unexpected Free-to-Fee Switches.
I: Journal of Business Research, Vol. 101, 8.2019, s. 229-242
Tidsskriftartikel > peer review
Arne K. Albrecht; Tobias Schäfers; Gianfranco Walsh; Sharon E. Beatty / The Effect of Compensation Size on Recovery Satisfaction after Group Service Failures : The Role of Group Versus Individual Service Recovery.
I: Journal of Service Research, Vol. 22, Nr. 1, 2.2019, s. 60-74
Tidsskriftartikel > peer review
2018
Tobias Schäfers; Roger Moser; Gopalakrishnan Narayanamurthy / Access-based Services for the Base of the Pyramid
I: Journal of Service Research, Vol. 21, Nr. 4, 22.4.2018, s. 421-437
Tidsskriftartikel > peer review
Martin P. Fritze; Florian Urmetze; Gohar F. Khan; Marko Sarstedt; Andy Neely; Tobias Schäfers / From Goods to Services Consumption : A Social Network Analysis on Sharing Economy and Servitization Research.
I: SMR - Journal of Service Management Research, Vol. 2, Nr. 3, 2018, s. 3-16
Tidsskriftartikel > peer review
2016
Monika Kukar-Kinney; Angeline Close Scheinbaum; Tobias Schaefers / Compulsive Buying in Online Daily Deal Settings : An Investigation of Motivations and Contextual Elements.
I: Journal of Business Research, Vol. 69, Nr. 2, 2016, s. 691-699
Tidsskriftartikel > peer review
Tobias Schaefers; Kristina Wittkowski; Sabine Benoit (née Moeller); Rosellina Ferraro / Contagious Effects of Customer Misbehavior in Access-based Services
I: Journal of Service Research, Vol. 19, Nr. 1, 2016, s. 3-21
Tidsskriftartikel > peer review
Tobias Schaefers; Stephanie J. Lawson; Monika Kukar-Kinney / How the Burdens of Ownership Promote Consumer Usage of Access-based Services
I: Marketing Letters, Vol. 27, Nr. 3, 2016, s. 569-577
Tidsskriftartikel > peer review
Micha Hirschinger; Roger Moser; Tobias Schaefers; Evi Hartmann / No Vehicle Means No Aid—A Paradigm Change for the Humanitarian Logistics Business Model
I: Thunderbird International Business Review, Vol. 58, Nr. 5, 2016, s. 373-384
Tidsskriftartikel > peer review
Sabine Benoit née Moeller; Tobias Schaefers; Raphael Heider / Understanding On-the-go Consumption : Identifying and Quantifying Its Determinants.
I: Journal of Retailing and Consumer Services, Vol. 31, 2016, s. 32-42
Tidsskriftartikel > peer review
2015
Felix Zoellner; Tobias Schaefers / Do Price Promotions Help or Hurt Premium-product Brands? : The Impact of Different Price-promotion Types on Sales and Brand Perception.
I: Journal of Advertising Research, Vol. 55, Nr. 3, 2015, s. 270-283
Tidsskriftartikel > peer review
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