tsmarktg

Institut for Afsætningsøkonomi

Tobias
Schäfers
Lektor


Kontor: SOL/D2.42
Tel:
+4538152148
E-mail: ts.marktg@cbs.dk
tobias_schafer
Præsentation

Tobias Schäfers has been an Associate Professor at the Department of Marketing at Copenhagen Business School since September 2018; since September 2020, he has been a part-time member of the department. Since March 2023, he is also a professor of marketing at HSBI - University of Applied Sciences and Arts Bielefeld, Germany. Before joining CBS, he was an Assistant Professor of Marketing at the Technical University Dortmund, Germany. After graduating in Business Studies in 2006 at the Private University Göttingen, Germany, he obtained his doctoral degree in 2010 at EBS Business School in Wiesbaden, Germany. From 2010 until 2013, he then worked at EBS Business School as Assistant Professor of Marketing, before taking on the position at TU Dortmund. Moreover, Tobias has been a visiting scholar/researcher at the Robert H. Smith School of Business, University of Maryland, USA (2010, 2012), at Aalto University School of Business, Helsinki, Finland (2015, 2017), and at Toulouse School of Management, France (2019).

In his research, Tobias investigates the psychological aspects of individuals’ behavior in relation to services, prices, and digitalization, in both business-to-consumer and business-to-business contexts. For example, he has examined consumers’ motives to use access-based services as an alternative to ownership, customers’ reactions to the introduction of fees for previously free products, and consumers’ reactions during service recovery via digital channels.

Tobias’ research has been published in leading international journals, such as Journal of Service Research, Journal of Interactive Marketing, Journal of Business Research, Industrial Marketing Management, Psychology & Marketing, and Marketing Letters. He is an Associate Co-Editor for Academic-Practitioner Papers at Industrial Marketing Management and serves on the Editorial Review Boards of the Journal of Service Research and Industrial Marketing Management.

 

Primære forskningsområder
  • Service research
  • Access-based services
  • Digitalization of customer-company interactions
  • Pricing
  • Sales
Sociale medier
Link til denne hjemmeside
www.cbs.dk/staff/tsmarktg
Kurser

Business Intelligence and Customer Insight (KAN-CSAMO2001U  Business Intelligence and Customer Insight)

Servitization & Service Management (Master of Business Development)

Life Science Markets (Master of Business Development)

Udvalgte publikationer

Schaefers, T.  / Moser, R. / Narayanamurthy, G.: “Access-Based Services for the Base of the Pyramid,” Journal of Service Research (OnlineFirst). [https://doi.org/10.1177/1094670518770034]

Schaefers, T. / Lawson, S. / Kukar-Kinney, M. (2016): “How the burdens of ownership promote consumer usage of access-based services,” Marketing Letters, 27(3), 569-577. [http://dx.doi.org/10.1007/s11002-015-9366-x]

Schaefers, T. / Schamari, J. (2016): “Service Recovery via Social Media: The Social Influence Effects of Virtual Presence,” Journal of Service Research, 19(2), 192-208. [http://dx.doi.org/10.1177/1094670515606064]

Schaefers, T.  / Wittkowski, K. / Benoit (née Moeller), S. / Ferraro, R. (2016):  “Contagious Effects of Customer Misbehavior in Access-Based Services,” Journal of Service Research, 19(1), 3-21. [http://dx.doi.org/10.1177/1094670515595047]

Schamari, J. / Schaefers, T. (2015): “Leaving the Home Turf: How Brands  Can Use Webcare on Consumer-Generated Platforms to Increase Positive  Consumer Engagement,” Journal of Interactive Marketing, 30(May), 20-33. [http://dx.doi.org/10.1016/j.intmar.2014.12.001]

Schaefers, T. (2013): “Exploring Carsharing Usage Motives: A Hierarchical Means-End Chain Analysis,” Transportation Research Part A: Policy and Practice, 47(1), 69-77. [http://dx.doi.org/10.1016/j.tra.2012.10.024]

Publikationer sorteret efter:
2024
Adam Lindgreen; C. Anthony Di Benedetto; Roderick J. Brodie; Tobias Schäfers / Achieving Research Quality
I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 324-332 (How To Guides)
Bidrag til bog/antologi > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Roderick J. Brodie; Michel Van der Borgh; Tobias Schäfers / Engaging in Cross-disciplinary Research
I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 137-148 (How To Guides)
Bidrag til bog/antologi > peer review
Tobias Schäfers / Freemium
I: Elgar Encyclopedia of Pricing. red. /Andreas Hinterhuber. Cheltenham : Edward Elgar Publishing 2024, s. 83-85 (Elgar Encyclopedias in Business and Management series)
Encyclopædiartikel > peer review
Michel Van der Borgh (Forfatter) ; Adam Lindgreen (Forfatter) ; Tobias Schäfers (Forfatter) / How to Achieve Societal Impact Through Engaged and Collaborative Scholarship : A Guide to Purposeful Marketing Research.
Cheltenham : Edward Elgar Publishing 2024, 424 s. (How To Guides)
Antologi > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Roderick J. Brodie; Tobias Schäfers / The Role of Citations and Other Metrics to Assess Research Quality
I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 279-288 (How To Guides)
Bidrag til bog/antologi > peer review
Timo Mandler; Gerrit Paul Cziehso; Tobias Schäfers; Ann-Kristin Kupfer; Alexander Mafael / This Article Is… : Consumer Reactions to Unfinished Teasers for Digital Content.
I: Psychology & Marketing, 7.8.2024
Tidsskriftartikel > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Roderick J. Brodie; Peter Naudé; Tobias Schäfers / Translating Research Into Teaching
I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 347-363 (How To Guides)
Bidrag til bog/antologi > peer review
2023
Tobias Schäfers; Andreas Kessenbrock; Gerrit Paul Cziehso; Monika Kukar-Kinney / Asking Your Phone or a Frontline Employee? : The Influence of In-store Information Source on Choice Overload, Responsibility, and Confidence Among Young Consumers.
I: Psychology & Marketing, Vol. 40, Nr. 9, 9.2023, s. 1877-1893
Tidsskriftartikel > peer review
Lukas Breustedt; Tobias Schäfers / Bridging the Analytics Gap : Location-based Services in Brick-and-mortar Retailing.
Abstract from Annual Frontiers in Service Conference 2023, 2023
Konferenceabstrakt til konference > peer review
Lukas Breustedt; Tobias Schäfers / How Location-based Services in Brick-and-mortar Retailing Enable Smart In-store Analytics
Abstract from International Conference on Challenges in Managing Smart Products and Services, 2023
Konferenceabstrakt til konference > peer review
Flere resultater ...(i alt 49 )
Forskningsprojekter
Bibeskæftigelse
  • Bielefeld School of Business, HSBI - Bielefeld University of Applied Sciences and Arts, Germany; Professor of Marketing; since 2023
  • UNICconsult Strategieentwicklung GmbH, Germany; Support in various consulting projects, since 2022
  • TH OWL University of Applied Sciences and Arts, Germany; Professor of Marketing; 2020-2023