rjmarktg

Institut for Afsætningsøkonomi

  • Center for Tourism and Culture Management (TCM)
Richard
Jones
Professor MSO
,
PhD


Kontor: SOL/C3.21
Tel:
+4538152242
E-mail: rj.marktg@cbs.dk
Præsentation

Dr Richard Gyrd-Jones forskning fokuserer på udfordringer forbundet med styring af brands i en multi-stakeholder kontekst. Han er medstifter af Brand Meaning Network (link: http://www.cbs.dk/en/research/departments-and-centres/department-of-marketing/research-clusters/brand-meaning-bmrc/network ), der er et netværk af top internationale forskere, der studerer, hvordan brands skabes og udvikles sammen med interessenter. Han studerer, hvordan både for-profit og ikke-for-profit organisationer forvalter deres brand i sammenhæng med deres brand økosystemer. Hans seneste forskning ser på co-creation af brandidentitet og spørgsmål omkring implementeringen af brandingstrategier på et ledelsesniveau. Derudover arbejder han tæt sammen med start-ups i både hans forskning og gennem hands-on workshops for at hjælpe nystartede virksomheder opbygge deres brands. Han opnår konsekvent høje evalueringer i sin undervisning på bachelor, kandidat og executive niveauer. Han er programkoordinator for kandidatuddannelsen i Branding & Communications Management på CBS (link: http://www.cbs.dk/uddannelse/kandidatuddannelser/candmerc/marketing/brand-and-communications-management) som er rangeret nummer 1 i Vesteuropa på bedste-masters.com (link: http://www.best-masters.com/ranking-master-corporate-communication-in-western-europe.html)

Richard Gyrd-Jones er Docent i Brand Management på Oulu Business School, Finland (link: http://www.oulu.fi/oulubusinessschool/)

Richard Gyrd-Jones er medlem af Brand Meaning Research Cluster (link: https://www.cbs.dk/en/research/departments-and-centres/department-of-marketing/research/brand-meaning-research- cluster-bmrc) og Center for Turisme og Kultur Management (link: https://www.cbs.dk/en/research/departments-and-centres/department-of-marketing/research/center-tourism-and-culture -Management-TCM)

Primære forskningsområder
  • Brand Mangement
  • Corporate Branding
  • Brand Value & Meaning
  • Branding in Social Media
  • Brand Eco-systems
  • Branding in New Ventures
  • B-to-B Branding

     
Link til denne hjemmeside
www.cbs.dk/staff/rjmarktg
Kurser

CBS 2013-Present
Masters Level: Perspectives in Strategic Brand Management (cand.merc. BCM), Corporate Branding & Communities (cand.merc. SMC), Brand Governance (cand.merc. BCM), Retail Branding & Innovation (cand.merc. elective), Advanced Perspectives in Brand Co-Creation: Innovation opportunities and ethical challenges (cand.merc. elective), Open Innovation  Branding (cand.merc. elective) Bachelor Level: Multidisciplinary Case: Brand Management (IMK), Cross-cultural Studies for Marketing (IMK)

Griffith University 2010-2012
Masters Level: Branding, Retail Branding & Innovation, Integrated Marketing Communication.
Diploma Level: eCRM, Corporate Communications Bachelor Level: Strategic International Marketing School Outreach: Marketing & International Management

iESEG, Lille, France 2011
Masters Level: Retail Branding & Innovation

 

Vejledning

Masters Thesis Projects: 100+ Bachelor Projects

Phd Students:

2018-
Anna-Bertha Heeris Christensen: “Understanding Brand Value Formations within Social Media Practices: An Investigation of How Value Emerges in Online Habitus between Brands, Consumers and Influencers.”

Completed

2014
Nicky Nedergaard, CBS: "Creating a Sustainable Operating Model for Design in Business: The role of brand in aligning company resources and custom value creation"

Natasha Cox, Griffith University: "Destination Brand Architecture: An exploratory study of nature-based destinations"

2012
Husam Alnaimi, Griffith University: "Relationship Marketing in the Jordanian Internet Sector: The inclusion of switching behavior and relational bonds into the relationship marketing model"

Andre undervisningsaktiviteter

Programme coordinator of the MSc programme in Branding & Communications Management (link: http://www.cbs.dk/uddannelse/kandidatuddannelser/candmerc/marketing/brand-and-communications-management)
Member of International Marketing og Kommunikation (IMK) Study Board Member of Markeds- og Kulturanalyse (MAK) Study Board

AWARDS

2010 - Outstanding Paper Award, European Journal of Marketing
2005 - Best Paper Award (Sustainability and Organisations in the Natural Environment Stream), ANZAM Conference.

Udvalgte publikationer
  • Törmälä, M., Gyrd-Jones, R.I. (2017). Development of new B2B venture corporate brand identity: A narrative performance approach. Industrial Marketing Management. In press. https://doi.org/10.1016/j.indmarman.2017.05.002
  • Kornum, N., Gyrd-Jones, R., Al Zagir, N., & Brandis, K. A. (2017) Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system. Journal of Business Research. Vol 70: pp. 432-440. http://dx.doi.org/10.1016/j.jbusres.2016.06.019. Commentary by R.Kozinets: http://dx.doi.org/10.1016/j.jbusres.2016.06.020
  • Shao, W., Gyrd-Jones, R.I. & Grace, D. (2015). Brandscapes: Contrasting corporate-generated versus consumer-generated media in the creation of brand meaning. Market Intelligence and Planning, Vol.33, no.3: pp. 414-443. http://dx.doi.org/10.1108/MIP-11-2013-0178
  • Gyrd-Jones, R.I. & Kornum, N. (2013). Managing the co-created brand: Value and cultural complementarity in online and offline multi-stakeholder ecosystems. Journal of Business Research, vol 66, no 9, pp. 1484-1493. http://www.sciencedirect.com/science/article/pii/S0148296312002470
  • Gyrd-Jones, R.I., Helm, C. & Munk, J. (2013). Exploring the Impact of Silos in Achieving Brand Orientation. Journal of Marketing Management, Vol 29, no. 9-10: pp. 1056-1078. doi: 10.1080/0267257X.2013.811283
  • Jones, R.I. (2005). Finding Sources of Brand Value. Developing a stakeholder model of brand equity, Journal of Brand Management, vol. 13, no. 1, pp. 10-32.
Publikationer sorteret efter:
2019
Christian H. Koch; Richard I. Gyrd-Jones / Corporate Brand Positioning in Complex Industrial Firms : Introducing a Dynamic, Process Approach to Positioning.
I: Industrial Marketing Management, Vol. 81, 8.2019, s. 40-53
Tidsskriftartikel > peer review
2018
Sylvia von Wallpach; Richard Gyrd-Jones; Stefan Markovic / Brand Co-creation : Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal.
I: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . red. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Glasgow : European Marketing Academy. EMAC 2018, 1 s.
Konferenceabstrakt i proceedings > peer review
Stefan Markovic; Sylvia von Wallpach; Richard Gyrd-Jones / Multi-stakeholder Knowledge Sharing and Brand Co-creation : Ethical Considerations.
I: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . red. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Glasgow : European Marketing Academy. EMAC 2018, 1 s.
Konferenceabstrakt i proceedings
2017
Minna Törmälä; Richard I. Gyrd-Jones / Development of New B2B Venture Corporate Brand Identity : A Narrative Performance Approach.
I: Industrial Marketing Management, Vol. 65, 1.8.2017, s. 76-85
Tidsskriftartikel > peer review
Richard Jones / Finding Sources of Brand Value : Developing a Stakeholder Model of Brand Equity.
I: Advances in Corporate Branding. red. /John M. T. Balmer; Shaun M. Powell; Joachim Kernstock; Tim Oliver Brexendorf. London : Palgrave Macmillan 2017, s. 119-147 (Journal of Brand Management: Advanced Collections)
Bidrag til bog/antologi > peer review
Niels Kornum; Richard Gyrd-Jones; Nadia Al Zagir; Kristina Anthoni Brandis / Interplay Between Intended Brand Identity and Identities in a Nike Related Brand Community : Co-existing Synergies and Tensions in a Nested System.
I: Journal of Business Research, Vol. 70, 1.2017, s. 432-440
Tidsskriftartikel > peer review
Richard Gyrd-Jones; Minna Törmälä / Make Sense? : Exploring the Role of Sensemaking Narratives in Stakeholders’ Shared Understanding of the Brand.
Paper presented at The 12th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2017, 2017
Paper > peer review
2016
Salia Saraneimi; Richard Gyrd-Jones / Brand Identity Creation and Temporality
Paper presented at The 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016, 2016
Paper > peer review
Richard Gyrd-Jones; Minna Törmälä / Corporate Brand Identity Development in SMEs : A New Co-creative Typology.
I: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . red. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016
Konferencebidrag i proceedings > peer review
Antonia Erz; Richard Gyrd-Jones; Anna-Bertha Heeris Christensen / “I Blog so I Become” : Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts.
I: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . red. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016
Konferencebidrag i proceedings > peer review
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