rjmarktg

Institut for Afsætningsøkonomi

  • Center for Tourism and Culture Management (TCM)
Richard
Jones
Professor MSO
,
PhD


Kontor: SOL/C3.21
Tel:
+4538152242
E-mail: rj.marktg@cbs.dk
Præsentation

Dr Richard Gyrd-Jones forskning fokuserer på udfordringer forbundet med styring af brands i en multi-stakeholder kontekst. Han er medstifter af Brand Meaning Network (link: http://www.cbs.dk/en/research/departments-and-centres/department-of-marketing/research-clusters/brand-meaning-bmrc/network ), der er et netværk af top internationale forskere, der studerer, hvordan brands skabes og udvikles sammen med interessenter. Han studerer, hvordan både for-profit og ikke-for-profit organisationer forvalter deres brand i sammenhæng med deres brand økosystemer. Hans seneste forskning ser på co-creation af brandidentitet og spørgsmål omkring implementeringen af brandingstrategier på et ledelsesniveau. Derudover arbejder han tæt sammen med start-ups i både hans forskning og gennem hands-on workshops for at hjælpe nystartede virksomheder opbygge deres brands. Han opnår konsekvent høje evalueringer i sin undervisning på bachelor, kandidat og executive niveauer. Han er programkoordinator for kandidatuddannelsen i Branding & Communications Management på CBS (link: http://www.cbs.dk/uddannelse/kandidatuddannelser/candmerc/marketing/brand-and-communications-management) som er rangeret nummer 1 i Vesteuropa på bedste-masters.com (link: http://www.best-masters.com/ranking-master-corporate-communication-in-western-europe.html)

Richard Gyrd-Jones er Docent i Brand Management på Oulu Business School, Finland (link: http://www.oulu.fi/oulubusinessschool/)

Richard Gyrd-Jones er medlem af Brand Meaning Research Cluster (link: https://www.cbs.dk/en/research/departments-and-centres/department-of-marketing/research/brand-meaning-research- cluster-bmrc) og Center for Turisme og Kultur Management (link: https://www.cbs.dk/en/research/departments-and-centres/department-of-marketing/research/center-tourism-and-culture -Management-TCM)

Primære forskningsområder
  • Brand Mangement
  • Corporate Branding
  • Brand Value & Meaning
  • Branding in Social Media
  • Brand Eco-systems
  • Branding in New Ventures
  • B-to-B Branding

     
Administrative opgaver

Programme Coordinator. MSc Brand & Communication Management

Member of Study Board: BSc Market and Cultural Analysis (HA(MAK))

Member of Study Board: BA International Marketing & Communication (IMK)

Member of IMK and HA (MAK) appeals board, CBS.

Link til denne hjemmeside
www.cbs.dk/staff/rjmarktg
Kurser

CBS 2013-Present
Masters Level: Perspectives in Strategic Brand Management (cand.merc. BCM), Corporate Branding & Communities (cand.merc. SMC), Brand Governance (cand.merc. BCM), Retail Branding & Innovation (cand.merc. elective), Advanced Perspectives in Brand Co-Creation: Innovation opportunities and ethical challenges (cand.merc. elective), Open Innovation  Branding (cand.merc. elective) Bachelor Level: Multidisciplinary Case: Brand Management (IMK), Cross-cultural Studies for Marketing (IMK)

Griffith University 2010-2012
Masters Level: Branding, Retail Branding & Innovation, Integrated Marketing Communication.
Diploma Level: eCRM, Corporate Communications Bachelor Level: Strategic International Marketing School Outreach: Marketing & International Management

iESEG, Lille, France 2011
Masters Level: Retail Branding & Innovation

 

Vejledning

Masters Thesis Projects: 100+ Bachelor Projects

Phd Students:

2018-
Anna-Bertha Heeris Christensen: “Understanding Brand Value Formations within Social Media Practices: An Investigation of How Value Emerges in Online Habitus between Brands, Consumers and Influencers.”

Completed

2014
Nicky Nedergaard, CBS: "Creating a Sustainable Operating Model for Design in Business: The role of brand in aligning company resources and custom value creation"

Natasha Cox, Griffith University: "Destination Brand Architecture: An exploratory study of nature-based destinations"

2012
Husam Alnaimi, Griffith University: "Relationship Marketing in the Jordanian Internet Sector: The inclusion of switching behavior and relational bonds into the relationship marketing model"

Andre undervisningsaktiviteter

Programme coordinator of the MSc programme in Branding & Communications Management (link: http://www.cbs.dk/uddannelse/kandidatuddannelser/candmerc/marketing/brand-and-communications-management)
Member of International Marketing og Kommunikation (IMK) Study Board Member of Markeds- og Kulturanalyse (MAK) Study Board

AWARDS

2010 - Outstanding Paper Award, European Journal of Marketing
2005 - Best Paper Award (Sustainability and Organisations in the Natural Environment Stream), ANZAM Conference.

Udvalgte publikationer
  • Törmälä, M., Gyrd-Jones, R.I. (2017). Development of new B2B venture corporate brand identity: A narrative performance approach. Industrial Marketing Management. In press. https://doi.org/10.1016/j.indmarman.2017.05.002
  • Kornum, N., Gyrd-Jones, R., Al Zagir, N., & Brandis, K. A. (2017) Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system. Journal of Business Research. Vol 70: pp. 432-440. http://dx.doi.org/10.1016/j.jbusres.2016.06.019. Commentary by R.Kozinets: http://dx.doi.org/10.1016/j.jbusres.2016.06.020
  • Shao, W., Gyrd-Jones, R.I. & Grace, D. (2015). Brandscapes: Contrasting corporate-generated versus consumer-generated media in the creation of brand meaning. Market Intelligence and Planning, Vol.33, no.3: pp. 414-443. http://dx.doi.org/10.1108/MIP-11-2013-0178
  • Gyrd-Jones, R.I. & Kornum, N. (2013). Managing the co-created brand: Value and cultural complementarity in online and offline multi-stakeholder ecosystems. Journal of Business Research, vol 66, no 9, pp. 1484-1493. http://www.sciencedirect.com/science/article/pii/S0148296312002470
  • Gyrd-Jones, R.I., Helm, C. & Munk, J. (2013). Exploring the Impact of Silos in Achieving Brand Orientation. Journal of Marketing Management, Vol 29, no. 9-10: pp. 1056-1078. doi: 10.1080/0267257X.2013.811283
  • Jones, R.I. (2005). Finding Sources of Brand Value. Developing a stakeholder model of brand equity, Journal of Brand Management, vol. 13, no. 1, pp. 10-32.
Publikationer sorteret efter:
2022
Stefan Markovic; Richard Jones; Sylvia von Wallpach; Adam Lindgreen / Preface
I: Research Handbook on Brand Co-creation: Theory, Practice and Ethical Implications. . red. /Stefan Markovic; Richard Jones; Sylvia von Wallpach; Adam Lindgreen. Cheltenham : Edward Elgar Publishing 2022, s. xxiv–xxxiv
Forord/efterskrift
Stefan Markovic (Redaktør) ; Richard Jones (Redaktør) ; Sylvia von Wallpach (Redaktør) ; Adam Lindgreen (Redaktør) / Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications.
Cheltenham : Edward Elgar Publishing 2022, 448 s.
Antologi > peer review
2021
Richard Jones; Niels Kornum / Individual and Collective Identities in Consocial Communities : Theorising New Forms of on and Offline Social Practice in Relation to Tensions between Individual and Collective Identities .
I: Proceedings of the European Marketing Academy (EMAC) Conference 2021: Marketing for Growth. . red. /Abel Monfort. Brussels : European Marketing Academy. EMAC 2021, 1 s.
Konferenceabstrakt i proceedings > peer review
2020
Anna-Bertha Heeris Christensen; Richard Gyrd-Jones; Michael B. Beverland / Digital Exploitation through Emotional Labour : The Work-practices of Influencers.
Paper presented at 36th EGOS Colloquium 2020, 2020
Paper > peer review
2019
Christian H. Koch; Richard I. Gyrd-Jones / Corporate Brand Positioning in Complex Industrial Firms : Introducing a Dynamic, Process Approach to Positioning.
I: Industrial Marketing Management, Vol. 81, 8.2019, s. 40-53
Tidsskriftartikel > peer review
2018
Sylvia von Wallpach; Richard Gyrd-Jones; Stefan Markovic / Brand Co-creation : Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal.
I: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . red. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Brussels : European Marketing Academy. EMAC 2018, 1 s. (Proceedings of the European Marketing Academy)
Konferenceabstrakt i proceedings > peer review
Stefan Markovic; Sylvia von Wallpach; Richard Gyrd-Jones / Multi-stakeholder Knowledge Sharing and Brand Co-creation : Ethical Considerations.
I: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . red. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Brussels : European Marketing Academy. EMAC 2018, 1 s. (Proceedings of the European Marketing Academy)
Konferenceabstrakt i proceedings
2017
Minna Törmälä; Richard I. Gyrd-Jones / Development of New B2B Venture Corporate Brand Identity : A Narrative Performance Approach.
I: Industrial Marketing Management, Vol. 65, 8.2017, s. 76-85
Tidsskriftartikel > peer review
Richard Jones / Finding Sources of Brand Value : Developing a Stakeholder Model of Brand Equity.
I: Advances in Corporate Branding. red. /John M. T. Balmer; Shaun M. Powell; Joachim Kernstock; Tim Oliver Brexendorf. London : Palgrave Macmillan 2017, s. 119-147 (Journal of Brand Management: Advanced Collections)
Bidrag til bog/antologi > peer review
Niels Kornum; Richard Gyrd-Jones; Nadia Al Zagir; Kristina Anthoni Brandis / Interplay Between Intended Brand Identity and Identities in a Nike Related Brand Community : Co-existing Synergies and Tensions in a Nested System.
I: Journal of Business Research, Vol. 70, 1.2017, s. 432-440
Tidsskriftartikel > peer review
Flere resultater ...(i alt 58 )
Forskningsprojekter
Bibeskæftigelse
  • Visiting Professorship; The University of Turku, Pori, running from January 2020 to December 2021.
  • Visiting Professorship; IAE, Paris (Sornbonne), since 2020.