ktmarktg
Institut for Afsætningsøkonomi
Karin
Tollin
Lektor emeritus
,
Dr. econ
Kontor:
SOL/C3.23
Tel:
+4538152109
E-mail:
kt.marktg@cbs.dk
521376
Præsentation
Jeg er ansat ved Institut for Afsætningsøkonomi som lektor. Mine nuværende primære forskningsområder inkluderer forretningsmodelinnovation, marketing exellence, virksomhedens bæredygtighed og luksusdetailhandel.
Primære forskningsområder
- Marketing leadership
- Business Model Innovation
- Corporate Sustainability
- Luxury retailing
Administrative opgaver
Minor coordinator ‘Entrepreneurial Marketing for Corporate Business’.
Link til denne hjemmeside
www.cbs.dk/staff/ktmarktg
Kurser
Master minor ‘Entrepreneurial Marketing for Corporate Business’ – Customer Experience for Business Model Innovation and Market Dynamics and Marketing Excellence.
Vejledning
Marketing Leadership and Strategy, Corporate Sustainability, Luxury Retailing
Udvalgte publikationer
- Tollin, K. and Christensen, L.B. (2019). Sustainability Marketing Commitment: Empirical Insights About Its Drivers at the Corporate and Functional Level of Marketing. J Bus Ethics 156, 1165–1185. https://doi.org/10.1007/s10551-017-3591-6
- Tollin, K, and Christensen, L. B. and Wilke, W. (2015) Sustainability in business from a marketing perspective, Journal of Strategic Marketing, 23:6, 471-496, DOI: 10.1080/0965254X.2014.991348
- Tollin, K. & J Vej, J. (2012) Sustainability in business: understanding meanings, triggers and enablers, Journal of Strategic Marketing, 20:7, 625-641, DOI: 10.1080/0965254X.2012.711347
- Tollin, K. and Jones, R. (2009), "Marketing logics for competitive advantage?", European Journal of Marketing, Vol. 43 No. 3/4, pp. 523-550. https://doi.org/10.1108/03090560910935569
Publikationer sorteret efter:
2021
Stefan Markovic; Karin Tollin / Business Model Innovation for Sustainability : The Intersections among Business Models, Innovation, and Sustainability.
I: Handbook of Sustainability-driven Business Strategies in Practice. red. /Stefan Markovic; Cristina Sancha; Adam Lindgreen. Cheltenham : Edward Elgar Publishing 2021, s. 144–157
I: Handbook of Sustainability-driven Business Strategies in Practice. red. /Stefan Markovic; Cristina Sancha; Adam Lindgreen. Cheltenham : Edward Elgar Publishing 2021, s. 144–157
Bidrag til bog/antologi > peer review
2019
Karin Tollin; Lars Bech Christensen / Sustainability Marketing Commitment : Empirical Insights about Its Drivers at the Corporate and Functional Level of Marketing.
I: Journal of Business Ethics, Vol. 156, Nr. 4, 6.2019, s. 1165–1185
I: Journal of Business Ethics, Vol. 156, Nr. 4, 6.2019, s. 1165–1185
Tidsskriftartikel > peer review
2017
Karin Tollin; Antonia Erz; Jesper Vej / The Strategic Viewpoints of Innovation and Marketing Teams on the Development of Novel Functional Foods
I: Developing New Functional Food and Nutraceutical Products. red. /Debasis Bagchi; Sreejayan Nair. London : Academic Press 2017, s. 63-83
I: Developing New Functional Food and Nutraceutical Products. red. /Debasis Bagchi; Sreejayan Nair. London : Academic Press 2017, s. 63-83
Bidrag til bog/antologi > peer review
2015
Karin Tollin; Marcus Schmidt / Marketing’s Contribution from the Perspective of Marketing Executives
I: Marketing Intelligence & Planning, Vol. 33, Nr. 7, 2015, s. 1047-1070
I: Marketing Intelligence & Planning, Vol. 33, Nr. 7, 2015, s. 1047-1070
Tidsskriftartikel > peer review
Karin Tollin; Lars Bech Christensen; Ricky Wilke / Sustainability in Business from a Marketing Perspective
I: Journal of Strategic Marketing, Vol. 23, Nr. 6, 2015, s. 471-496
I: Journal of Strategic Marketing, Vol. 23, Nr. 6, 2015, s. 471-496
Tidsskriftartikel > peer review
2012
Karin Tollin; Marcus Schmidt / Marketing Logics, Ambidexterity and Influence
I: Journal of Strategic Marketing, Vol. 20, Nr. 6, 2012, s. 509-534
I: Journal of Strategic Marketing, Vol. 20, Nr. 6, 2012, s. 509-534
Tidsskriftartikel > peer review
Karin Tollin; Jesper Vej / Sustainability in Business : Understanding Meanings, Triggers and Enablers.
I: Journal of Strategic Marketing, Vol. 20, Nr. 7, 12.2012, s. 625-641
I: Journal of Strategic Marketing, Vol. 20, Nr. 7, 12.2012, s. 625-641
Tidsskriftartikel > peer review
2011
Karin Tollin; Jesper Vej / Mindsets for Green Innovation
Paper presented at The XXII ISPIM Conference 2011, 2011
Paper presented at The XXII ISPIM Conference 2011, 2011
Paper
2009
Karin Tollin; Marcus Schmidt / Marketing Capabilities : What are they?.
Paper presented at The 38th EMAC Annual Conference 2009, 2009
Paper presented at The 38th EMAC Annual Conference 2009, 2009
Paper > peer review
Karin Tollin; Richard Jones; Marcus Schmidt / Marketing Capabilities for Strategic Development: What are they? : An Empirical Analysis of Managers' Perceptions.
I: Proceedings of the 38th EMAC Conference, Nantes, France. red. /Jean-Pierre Helfer; Jean-Louis Nicolas. Brussels : European Marketing Academy. EMAC 2009 (Proceedings of the European Marketing Academy)
I: Proceedings of the 38th EMAC Conference, Nantes, France. red. /Jean-Pierre Helfer; Jean-Louis Nicolas. Brussels : European Marketing Academy. EMAC 2009 (Proceedings of the European Marketing Academy)
Konferencebidrag i proceedings > peer review
2009
Karin Tollin; Richard Jones / Marketing logics for competitive advantage?
I: European Journal of Marketing, Vol. 43, Nr. 3-4, 2009, s. 523 - 550
I: European Journal of Marketing, Vol. 43, Nr. 3-4, 2009, s. 523 - 550
Tidsskriftartikel > peer review
Richard Jones; Karin Tollin; Marcus Schmidt / Mindsets about Marketing's Influence : Examining Marketing's Role and Position in the Firm.
Paper presented at The 38th EMAC Annual Conference 2009, 2009
Paper presented at The 38th EMAC Annual Conference 2009, 2009
Paper > peer review
2008
Karin Tollin / Managing Knowledge for Product Innovation
I: Handbook of Innovation in the Food and Drink Industry. red. /Ruth Rama. : Haworth Press 2008, s. 107-139
I: Handbook of Innovation in the Food and Drink Industry. red. /Ruth Rama. : Haworth Press 2008, s. 107-139
Bidrag til bog/antologi > peer review
Richard Jones; Karin Tollin / Marketing's Role for Firms' Renewal and Innovation Capability
I: Strategic Market Creation. red. / Karin Tollin; Antonella Carù. Chichester : Wiley 2008, s. 124-157
I: Strategic Market Creation. red. / Karin Tollin; Antonella Carù. Chichester : Wiley 2008, s. 124-157
Bidrag til bog/antologi > peer review
Karin Tollin; Richard Jones / Marketing's role for firm's renewal and innovation capability
I: Strategic market creation: A new perspective on marketing and innovation management. . red. /Karin Tollin; Antonella Carù. Hoboken, NJ : Wiley 2008, s. 124-157
I: Strategic market creation: A new perspective on marketing and innovation management. . red. /Karin Tollin; Antonella Carù. Hoboken, NJ : Wiley 2008, s. 124-157
Bidrag til bog/antologi > peer review
Karin Tollin / Mindsets in Marketing for Product Innovation : An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability.
I: Journal of Strategic Marketing, Vol. 16, Nr. 5, 2008, s. 363 - 390
I: Journal of Strategic Marketing, Vol. 16, Nr. 5, 2008, s. 363 - 390
Tidsskriftartikel > peer review
Karin Tollin (Redaktør) ; Antonella Carù (Redaktør) / Strategic market creation : A new perspective on marketing and innovation management.
Hoboken, NJ : Wiley 2008, 439 s.
Hoboken, NJ : Wiley 2008, 439 s.
Antologi > peer review
2007
Karin Tollin / Branding at a corporate management level
I: Innovative Marketing, Vol. 3, Nr. 1, 2007, s. 23-35
I: Innovative Marketing, Vol. 3, Nr. 1, 2007, s. 23-35
Tidsskriftartikel > peer review
Karin Tollin; Anne Martensen / Measuring top managers' influence on product innovation
I: Proceeding of the 14th international product development management conference, EIASM 2007Vol. part 3, 2007, s. 1497-1510
I: Proceeding of the 14th international product development management conference, EIASM 2007Vol. part 3, 2007, s. 1497-1510
Konferencebidrag i proceedings > peer review
2006
Karin Bodil Maria Tollin / Managing knowledge for product innovation
I: Innovation in the food and Drink Industry. red. /Ruth Rama. : Haworth Press 2006, s. 1-20
I: Innovation in the food and Drink Industry. red. /Ruth Rama. : Haworth Press 2006, s. 1-20
Bidrag til bog/antologi
2006
Karin Tollin; Juliana Hsuan Mikkola / The Foundations of incremental and radical innovation : A framework of managers involvement.
Paper presented at 13th International Product Development Management Conference. IPDMC 2006, 2006
Paper presented at 13th International Product Development Management Conference. IPDMC 2006, 2006
Paper
2005
Karin Tollin / Product Innovation, Knowledge and the Dominant Logic Construct
Paper presented at 6th International CiNet Conference, 2005
Paper presented at 6th International CiNet Conference, 2005
Paper
2004
Karin Tollin / Managing Marketing for Product Innovations Case : The Pharmaceutical Industry.
Paper presented at The 11th International New Product Development Management Conference, organized by European Institute for Advanced Studies in Management, EIASM, 2004
Paper presented at The 11th International New Product Development Management Conference, organized by European Institute for Advanced Studies in Management, EIASM, 2004
Paper
2003
Karin Tollin / Knowledge Management in the Food Industry
Paper presented at The 10th International New Product Development Management Conference, 2003, 2003
Paper presented at The 10th International New Product Development Management Conference, 2003, 2003
Paper
Karin Tollin / Managing brands from a knowledge management perspective : a strategic framework and its empirical basis.
Paper presented at The 6th QMOD Conference, Quality Management and Organizational Development-focusing on Sustainable Development, 2003
Paper presented at The 6th QMOD Conference, Quality Management and Organizational Development-focusing on Sustainable Development, 2003
Paper
2002
Karin Bodil Maria Tollin / Customization as a business strategy : A barrier to customer integration in product development?.
I: TQM Journal - Total Quality Management, Vol. 13, Nr. 4, 2002, s. 427-439
I: TQM Journal - Total Quality Management, Vol. 13, Nr. 4, 2002, s. 427-439
Tidsskriftartikel > peer review
Karin Tollin / How to Manage Brand Equity at the Corporate Management Level Case : The Scandinavian FMCG Industry.
Paper presented at 9th International Conference on Recent Advances in Retailing and Services Science, 2002
Paper presented at 9th International Conference on Recent Advances in Retailing and Services Science, 2002
Paper
Karin Tollin / The Link Between Brand Management and Product Development at the Corporate Management Level
Paper presented at The 9th International product development management conference, Ecole de Mines, 2002
Paper presented at The 9th International product development management conference, Ecole de Mines, 2002
Paper
2001
Karin Tollin / Approaches to brand management in the food industry
Paper presented at The IV International Forum on "The Sciences, Techniques and Art Applied to Marketing, 2001
Paper presented at The IV International Forum on "The Sciences, Techniques and Art Applied to Marketing, 2001
Paper
Karin Tollin / External innovation network - what does it take and what does it give : An analysis of the nature and antecedents of innovation network in three food manufacturing and two high-tech companies acting in b-to-b markets.
Paper presented at Ikke-tilgængeligt materiale, 2001
Paper presented at Ikke-tilgængeligt materiale, 2001
Paper
2000
Karin Tollin / Customer Integration in New Product Development : An Exploratory Analysis of Antecedents Based on Three Case Studies.
Paper presented at The 7th International Product Development Management Conference, 2000
Paper presented at The 7th International Product Development Management Conference, 2000
Paper
1999
Karin Tollin / How are customers integrated into new product development processes and what factors influence that process? : an exploratory analysis based on three case studies.
København 1999, 37 s.
København 1999, 37 s.
Working paper
Mogens Bjerre; Karin Tollin / Markedskommunikation
I: Modtageren som medproducent: Nye tendenser i virksomhedskommunikation. . red. /Jørn Helder; Leif Pjetursson. København : Samfundslitteratur 1999, s. 275-322
I: Modtageren som medproducent: Nye tendenser i virksomhedskommunikation. . red. /Jørn Helder; Leif Pjetursson. København : Samfundslitteratur 1999, s. 275-322
Bidrag til bog/antologi
Flere resultater ...(i alt 33 )
2012
Sustainability in Business
08/05/2012 // Markedsføring