ktmarktg

Institut for Afsætningsøkonomi

Karin
Tollin
Lektor
,
Dr. econ


Kontor: SOL/C3.23
Tel:
+4538152109
E-mail: kt.marktg@cbs.dk
Præsentation

Jeg er ansat på Institut for Afsætningsøkonomi som lektor. Mit forskningsområde inkluderer innovation især business model innovation, bæredygtig innovation og strategi og strategisk ledelse i marketing.

Primære forskningsområder
  • Leadership
  • Innovation Management
  • Sustainability
  • Brand Management
Link til denne hjemmeside
www.cbs.dk/staff/ktmarktg
Kurser

SM22 Marketing, Creativity and Innovation.

Vejledning

Marketing Management, Innovation, Corporate Strategy, Brand Management

Udvalgte publikationer
  • Sustainability in business: understanding meanings, triggers and enablers, on-line 2012, Journal of Strategic Marketing
    Sustainability in Business: Understanding Meanings, Triggers and Enablers
  • Marketing Logics and Ambidexterity, 2012, Journal of Strategic Marketing, 20:6, 509-534
  • Marketing Logics for Competitive Advantage? 2009, European Journal of Marketing, 43:3/4, 523-550
  • Mindsets in Marketing for Product Innovation, 2008, Journal of Strategic Marketing, 16:5, 363-390
  • Strategic Marketing Creation, 2008, John Wiley & Sons, Chichester, England.
Publikationer sorteret efter:
2019
Karin Tollin; Lars Bech Christensen / Sustainability Marketing Commitment : Empirical Insights about Its Drivers at the Corporate and Functional Level of Marketing.
I: Journal of Business Ethics, Vol. 156, Nr. 4, 6.2019, s. 1165–1185
Tidsskriftartikel > peer review
2017
Karin Tollin; Antonia Erz; Jesper Vej / The Strategic Viewpoints of Innovation and Marketing Teams on the Development of Novel Functional Foods
I: Developing New Functional Food and Nutraceutical Products. red. /Debasis Bagchi; Sreejayan Nair. London : Academic Press 2017, s. 63-83
Bidrag til bog/antologi > peer review
2015
Karin Tollin; Marcus Schmidt / Marketing’s Contribution from the Perspective of Marketing Executives
I: Marketing Intelligence & Planning, Vol. 33, Nr. 7, 2015, s. 1047-1070
Tidsskriftartikel > peer review
Karin Tollin; Lars Bech Christensen; Ricky Wilke / Sustainability in Business from a Marketing Perspective
I: Journal of Strategic Marketing, Vol. 23, Nr. 6, 2015, s. 471-496
Tidsskriftartikel > peer review
2012
Karin Tollin; Marcus Schmidt / Marketing Logics, Ambidexterity and Influence
I: Journal of Strategic Marketing, Vol. 20, Nr. 6, 2012, s. 509-534
Tidsskriftartikel > peer review
Karin Tollin; Jesper Vej / Sustainability in Business : Understanding Meanings, Triggers and Enablers.
I: Journal of Strategic Marketing, Vol. 20, Nr. 7, 12.2012, s. 625-641
Tidsskriftartikel > peer review
2011
Karin Tollin; Jesper Vej / Mindsets for Green Innovation
Paper presented at The XXII ISPIM Conference 2011, 2011
Paper
2009
Karin Tollin; Marcus Schmidt / Marketing Capabilities : What are they?.
Paper presented at The 38th EMAC Annual Conference 2009, 2009
Paper > peer review
Karin Tollin; Richard Jones; Marcus Schmidt / Marketing Capabilities for Strategic Development: What are they? : An Empirical Analysis of Managers' Perceptions.
I: Proceedings of the 38th EMAC Conference, Nantes, France. red. /Jean-Pierre Helfer; Jean-Louis Nicolas. Bruxelles : EMAC 2009
Konferencebidrag i proceedings > peer review
Karin Tollin; Richard Jones / Marketing logics for competitive advantage?
I: European Journal of Marketing, Vol. 43, Nr. 3-4, 2009, s. 523 - 550
Tidsskriftartikel > peer review
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