jcmarktg

Institut for Afsætningsøkonomi

Jesper
Clement
Lektor
,
PhD


Kontor: SOL/C2.08
Tel:
+4538152209
E-mail: jc.marktg@cbs.dk
jc
Præsentation

Lektor Jesper Clement har været involveret i flere forskningsprojekter om forbrugeradfærd. I et tværfagligt team planlagde og gennemførte han FairSpeak-projektet om vildledende og fejlagtig fortolkning af fødevarer.

Han er leder af SenseLab ved Decision Neuroscience Research Cluster (DNRC) ved Institut for Afsætningsøkonomi, som er hjemmebase for projekter i grænselandet mellem hjerneforskning og adfærdsmæssig forskning. Klyngen er et initiativ inden for en ny forskningsdisciplin, der kommer fra en integration af de traditionelle forskningsområder: Forbrugeradfærd, økonomi, psykologi og neurovidenskab. 

Derudover er Jesper dybt involveret i forskning vedr. cirulær økonomi.

“Cirkulær økonomi, miljømærker og offentlige indkøb”
En ud af fire videoer, der kort præsenterer kort indsigt i den cirkulære økonomi, cirkulære offentlige indkøb og hvordan miljømærker, både generelt og relateret til offentlige udgifter, kan understøtte implementeringen af ​​cirkulære økonomiprincipper. Se dem alle under nyheder.
 
Primære forskningsområder
  • Consumer behavior – non-conscious and repeated decision making
  • Visual impact on interpretation and decision
  • Biometric research methods – eye-tracking, EEG, GSR
  • Experimental research design
Curriculum Vitae
Sociale medier
Link til denne hjemmeside
www.cbs.dk/staff/jcmarktg
Kurser

Minor in Minor in Behavioral Neuroscience and Economy (CM elective)
- Neuroeconomics
- Neuromarketing
- Neuro Research Design
CM (BCM): Neuroscience of Branding
BA elective: Neuromarketing
BA elective: Visuel identitet og profil

Vejledning

Jesper Clement supervises master and bachelor thesis related to topics of consumer behavior, branding, and neuroscience.
Jesper Clement supervises PhD

Udvalgte publikationer
  • Clement; Smith; Zlatev; Gidlöf; Van de Weijer (2017) Assessing Information on Food Packages. European Journal of Marketing, Vol. 51, No. 1, 2017, p. 219-237
  • Clement, Aastrup & Forsberg; (2015). Decisive visual saliency and consumers' in-store decisions. Journal of Retailing and Consumer Services
  • Halloran, Clement, Kornum, Bucatariu & Magid; (2014). Addressing food waste reduction in Denmark. Food Policy
  • Clement, Kristensen & Grønhauge; (2013): The influence of packaging design features on visual atten-tion – Understanding consumers’ in-store visual perception, Journal of Retailing and Consumer Services, vol.20
  • Clement & Scriver; (2012). Visuel identitet som strategi – hvordan virksomheden får det fulde udbyt-te. Ledelse og Erhvervsøkonomi, vol.3
  • Clement, Skovgaard Andersen & O'Doherty Jensen (2012). Framework for Understanding Misleading Information in Daily Shopping, Qualitative Market Research, vol.15(2)
Publikationer sorteret efter:
2022
Vincenzo Russo; Qingguo Ma; Jesper Clement; Jia Jin; Tao Liu; Margherita Zito / Editorial : Neuromanagement and Neuromarketing.
I: Frontiers in Psychology, Vol. 13, 2022, 5 s.
Leder > peer review
Andreas Blicher; Rob Gleasure; Ioanna Constantiou; Jesper Clement / Getting to Grips with Online Altruism by Combining Quasi-experiments and Controlled Experiments
Paper presented at Workshop on Information Systems and Economics 2022, 2022
Paper > peer review
Andreas Blicher; Rob Gleasure; Ioanna Constantiou; Jesper Clement / How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment
I: Information Systems and Neuroscience - NeuroIS Retreat 2022: Conference Proceedings. . red. /Fred D. Davis; René Riedl; Jan vom Brocke; Pierre-Majorique Léger; Adriane B. Randolph; Gernot R. Müller-Putz. Cham : Springer 2022, s. 61–71 (Lecture Notes in Information Systems and Organisation, Vol. 58)
Konferencebidrag i proceedings > peer review
Mia Münster; Sönnich Sönnichsen; Jesper Clement / Retail Design in the Transition to Circular Economy : A Study of Barriers and Drivers.
I: Journal of Cleaner Production, Vol. 362, 8.2022
Tidsskriftartikel > peer review
Andreas Blicher; Rob Gleasure; Ioanna Constantiou; Jesper Clement / The Emotional Impact of Pictures when Crowdfunding for Healthcare : An Experimental Study.
I: Proceedings of the 43rd International Conference on Information Systems (ICIS): Digitization for the Next Generation . . red. /Tilo Böhmann; Kai-Lung Hui; Viswanath Venkatesh. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2022
Konferencebidrag i proceedings > peer review
Mia Münster; Sönnich D. Sönnichsen; Jesper Clement / The Role of Designers in the Transition from a Linear to a Circular Economy
I: With Design: Reinventing Design Modes. Proceedings of the 9th Congress of the International Association of Societies of Design Research (IASDR 2021). . red. /Gerhard Bruyns; Huaxin Wei. Singapore : Springer 2022, s. 1188–1194
Konferencebidrag i proceedings > peer review
2021
Leticia Vedolin; Torsten Ringberg; Jesper Clement / Not as Mindful as You Think: A Multidisciplinary Review of the Conscious and Non-conscious Processes of Mindfulness and Consumption
Paper presented at ACR Conference 2021, 2021
Paper > peer review
2020
Andrea Ciceri; Vincenzo Russo; Giulia Songa; Giorgio Gabrielli; Jesper Clement / A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads : Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall.
I: Journal of Advertising Research, Vol. 60, Nr. 1, 3.2020, s. 71-86
Tidsskriftartikel > peer review
Sönnich Dahl Sönnichsen; Jesper Clement / Review of Green and Sustainable Public Procurement : Towards Circular Public Procurement.
I: Journal of Cleaner Production, Vol. 245, 2.2020
Review artikel > peer review
Kirk Plangger; Matteo Montecchi; Ilias Danatzis; Michael Etter; Jesper Clement / Strategic Enablement Investments : Exploring Differences in Human and Technological Knowledge Transfers to Supply Chain Partners.
I: Industrial Marketing Management, Vol. 91, 11.2020, s. 187-195
Tidsskriftartikel > peer review
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