jcmarktg

Institut for Afsætningsøkonomi

Jesper
Clement
Lektor
,
PhD


Kontor: SOL/C2.08
Tel:
+4538152209
E-mail: jc.marktg@cbs.dk
jc
Præsentation

Lektor Jesper Clement har været involveret i flere forskningsprojekter om forbrugeradfærd. I et tværfagligt team planlagde og gennemførte han FairSpeak-projektet om vildledende og fejlagtig fortolkning af fødevarer.

Han er leder af SenseLab ved Decision Neuroscience Research Cluster (DNRC) ved Institut for Afsætningsøkonomi, som er hjemmebase for projekter i grænselandet mellem hjerneforskning og adfærdsmæssig forskning. Klyngen er et initiativ inden for en ny forskningsdisciplin, der kommer fra en integration af de traditionelle forskningsområder: Forbrugeradfærd, økonomi, psykologi og neurovidenskab. 

Derudover er Jesper dybt involveret i forskning vedr. cirulær økonomi.

“Cirkulær økonomi, miljømærker og offentlige indkøb”
En ud af fire videoer, der kort præsenterer kort indsigt i den cirkulære økonomi, cirkulære offentlige indkøb og hvordan miljømærker, både generelt og relateret til offentlige udgifter, kan understøtte implementeringen af ​​cirkulære økonomiprincipper. Se dem alle under nyheder.
 
Primære forskningsområder
  • Consumer behavior – non-conscious and repeated decision making
  • Visual impact on interpretation and decision
  • Biometric research methods – eye-tracking, EEG, GSR
  • Experimental research design
Curriculum Vitae
Sociale medier
Link til denne hjemmeside
www.cbs.dk/staff/jcmarktg
Kurser

Minor in Minor in Behavioral Neuroscience and Economy (CM elective)
- Neuroeconomics
- Neuromarketing
- Neuro Research Design
CM (BCM): Neuroscience of Branding
BA elective: Neuromarketing
BA elective: Visuel identitet og profil

Vejledning

Jesper Clement supervises master and bachelor thesis related to topics of consumer behavior, branding, and neuroscience.
Jesper Clement supervises PhD

Udvalgte publikationer
  • Clement; Smith; Zlatev; Gidlöf; Van de Weijer (2017) Assessing Information on Food Packages. European Journal of Marketing, Vol. 51, No. 1, 2017, p. 219-237
  • Clement, Aastrup & Forsberg; (2015). Decisive visual saliency and consumers' in-store decisions. Journal of Retailing and Consumer Services
  • Halloran, Clement, Kornum, Bucatariu & Magid; (2014). Addressing food waste reduction in Denmark. Food Policy
  • Clement, Kristensen & Grønhauge; (2013): The influence of packaging design features on visual atten-tion – Understanding consumers’ in-store visual perception, Journal of Retailing and Consumer Services, vol.20
  • Clement & Scriver; (2012). Visuel identitet som strategi – hvordan virksomheden får det fulde udbyt-te. Ledelse og Erhvervsøkonomi, vol.3
  • Clement, Skovgaard Andersen & O'Doherty Jensen (2012). Framework for Understanding Misleading Information in Daily Shopping, Qualitative Market Research, vol.15(2)
Publikationer sorteret efter:
2020
Andrea Ciceri; Vincenzo Russo; Giulia Songa; Giorgio Gabrielli; Jesper Clement / A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads : Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall.
I: Journal of Advertising Research, Vol. 60, Nr. 1, 3.2020, s. 71-86
Tidsskriftartikel > peer review
Sönnich Dahl Sönnichsen; Jesper Clement / Review of Green and Sustainable Public Procurement : Towards Circular Public procurement.
I: Journal of Cleaner Production, Vol. 245, 2.2020
Review > peer review
Kirk Plangger; Matteo Montecchi; Ilias Danatzis; Michael Etter; Jesper Clement / Strategic Enablement Investments : Exploring Differences in Human and Technological Knowledge Transfers to Supply Chain Partners.
I: Industrial Marketing Management, Vol. 91, 11.2020, s. 187-195
Tidsskriftartikel > peer review
Jesper Clement; Frederikke Hjort Arentz; Maria Jose Schmidt-Kessen / Testing the Effectiveness of Online Legal Warnings with the Help of Eye-tracking Experiments
Paper presented at Legal Design Methodology: A pre-Blueprint, 2020
Paper
2019
Tore Kristensen; David Hands; Jesper Clement; Thomas Dickson; Gorm Gabrielsen; Jaewoo Joo; Mia B. Münster / Track 3.d Introduction: How Does Design Express Value?
I: Conference proceedings of the Academy for Design Innovation Management 2019 International Conference: Research Perspectives In the Era of Transformations. . red. /Eric Bohemia; Gerda Gemser; Nuša Fain; Cees de Bont; Rita Assoreira Almendra. London : Academy for Design Innovation Management 2019, s. 469-471 (Conference Proceedings of the Academy for Design Innovation Management, Nr. 1, Vol. 2)
Konferencebidrag i proceedings
2018
Andrea Ciceri; Vincenzo Russo; Jesper Clement / Exploring the Role of Wine Packaging Aesthetics : A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference .
Poster session presented at The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018, 2018, s. 41
Poster > peer review
Jesper Clement / Validation of Visual Attention Data Comparing 2D and 3D Set-up
I: Measuring Behavior 2018. red. /Robyn Grant; Tom Allen; Andrew Spink; Matthew Sullivan. Manchester : Manchester Metropolitan University 2018, s. 69
Konferenceabstrakt i proceedings > peer review
2017
Jesper Clement; Viktor Smith; Jordan Zlatev; Kerstin Gidlöf; Joost Van de Weijer / Assessing Information on Food Packages
I: European Journal of Marketing, Vol. 51, Nr. 1, 2017, s. 219-237
Tidsskriftartikel > peer review
Rasmus Jensen; Jonathan Dyssel Stets; Seidi Suurmets; Jesper Clement; Henrik Aanæs / Wearable Gaze Trackers : Mapping Visual Attention in 3D.
I: Scandinavian Conference on Image Analysis: 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I . . red. /Puneet Sharma; Filippo Maria Bianchi. Cham : Springer 2017, s. 66-76 (Lecture Notes in Computer Science, Vol. 10269)
Konferencebidrag i proceedings > peer review
2016
Seidi Suurmets; Jesper Clement / Computer Screen or Real Life? : Comparison of the Allocation of Visual Attention for 2D and 3D Stimuli.
Abstract from 10th FENS Forum of Neuroscience 2016, 2016
Konferenceabstrakt til konference > peer review
Flere resultater ...(i alt 35 )