jcmarktg

Institut for Afsætningsøkonomi

Jesper
Clement
Lektor
,
PhD


Kontor: SOL/C2.08
Tel:
+4538152209
E-mail: jc.marktg@cbs.dk
Præsentation

Associate Professor Jesper Clement has been involved in several research projects on consumer behavior. In a cross disciplinary team he planned and led the FairSpeak project on misleading and misinterpretation of food products. He is head of SenseLab at Decision Neuroscience Research Cluster (DNRC), at Department of Marketing, which is the home base for projects in the borderland between brain research and behavioral research. The cluster is an initiative within a new discipline of research, emerging from an integration of the traditional research areas: Consumer behavior, economics, psychology and neuroscience. Jesper Clement planned a PhD project on circular economy together with Københavns Kommune in 2016, and he is the supervisor for the PhD-fellow until 2019.

Primære forskningsområder
  • Consumer behavior – non-conscious and repeated decision making
  • Visual impact on interpretation and decision
  • Biometric research methods – eye-tracking, EEG, GSR
  • Experimental research design
Curriculum Vitae
Link til denne hjemmeside
www.cbs.dk/staff/jcmarktg
Kurser

Minor in Minor in Behavioral Neuroscience and Economy (CM elective)
- Neuroeconomics
- Neuromarketing
- Neuro Research Design
CM (BCM): Neuroscience of Branding
BA elective: Neuromarketing
BA elective: Visuel identitet og profil

Vejledning

Jesper Clement supervises master and bachelor thesis related to topics of consumer behavior, branding, and neuroscience.
Jesper Clement supervises PhD

Udvalgte publikationer
  • Clement; Smith; Zlatev; Gidlöf; Van de Weijer (2017) Assessing Information on Food Packages. European Journal of Marketing, Vol. 51, No. 1, 2017, p. 219-237
  • Clement, Aastrup & Forsberg; (2015). Decisive visual saliency and consumers' in-store decisions. Journal of Retailing and Consumer Services
  • Halloran, Clement, Kornum, Bucatariu & Magid; (2014). Addressing food waste reduction in Denmark. Food Policy
  • Clement, Kristensen & Grønhauge; (2013): The influence of packaging design features on visual atten-tion – Understanding consumers’ in-store visual perception, Journal of Retailing and Consumer Services, vol.20
  • Clement & Scriver; (2012). Visuel identitet som strategi – hvordan virksomheden får det fulde udbyt-te. Ledelse og Erhvervsøkonomi, vol.3
  • Clement, Skovgaard Andersen & O'Doherty Jensen (2012). Framework for Understanding Misleading Information in Daily Shopping, Qualitative Market Research, vol.15(2)
Publikationer sorteret efter:
2019
Andrea Ciceri; Vincenzo Russo; Giulia Songa; Giorgio Gabrielli; Jesper Clement / A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads : Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall.
I: Journal of Advertising Research, 26.4.2019
Tidsskriftartikel
2018
Andrea Ciceri; Vincenzo Russo; Jesper Clement / Exploring the Role of Wine Packaging Aesthetics : A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference .
Poster session presented at The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018, 2018, s. 41
Poster > peer review
Jesper Clement / Validation of Visual Attention Data Comparing 2D and 3D Set-up
I: Measuring Behavior 2018. red. /Robyn Grant; Tom Allen; Andrew Spink; Matthew Sullivan. Manchester : Manchester Metropolitan University 2018, s. 69
Konferenceabstrakt i proceedings > peer review
2017
Jesper Clement; Viktor Smith; Jordan Zlatev; Kerstin Gidlöf; Joost Van de Weijer / Assessing Information on Food Packages
I: European Journal of Marketing, Vol. 51, Nr. 1, 2017, s. 219-237
Tidsskriftartikel > peer review
Rasmus Jensen; Jonathan Dyssel Stets; Seidi Suurmets; Jesper Clement; Henrik Aanæs / Wearable Gaze Trackers : Mapping Visual Attention in 3D.
I: Scandinavian Conference on Image Analysis: 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I . . red. /Puneet Sharma; Filippo Maria Bianchi. Cham : Springer 2017, s. 66-76 (Lecture Notes in Computer Science, Vol. 10269)
Konferencebidrag i proceedings > peer review
2016
Seidi Suurmets; Jesper Clement / Computer Screen or Real Life? : Comparison of the Allocation of Visual Attention for 2D and 3D Stimuli.
Abstract from 10th FENS Forum of Neuroscience 2016, 2016
Konferenceabstrakt til konference > peer review
Seidi Suurmets; Jesper Clement / Computer Screen or Real Life? : Comparison of the Allocation of Visual Attention for 2D and 3D Stimuli.
Poster session presented at 10th FENS Forum of Neuroscience 2016, 2016, 1 s.
Poster > peer review
Jesper Clement; Henrik Selsøe Sørensen; Viktor Smith / Spin eller fair snak : Når fødevarer taler.
I: Liber Amicorum Peter Møgelvang-Hansen. red. /Børge Dahl; Thomas Riis; Jan Trzaskowski. København : Ex Tuto Publishing 2016, s. 51-60
Bidrag til bog/antologi > peer review
2015
Jesper Clement; Jesper Aastrup; Signe Charlotte Forsberg / Decisive Visual Saliency and Consumers' In-store Decisions
I: Journal of Retailing and Consumer Services, Vol. 22, 1.2015, s. 187-194
Tidsskriftartikel > peer review
Viktor Smith; Henrik Selsøe Sørensen; Jesper Clement; Peter Møgelvang-Hansen / Fair snak på fødevareemballage
København : Ex Tuto Publishing 2015, 175 s.
Bog > peer review
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