Institut for Afsætningsøkonomi


Kontor: SOL/C3.27
E-mail: fe.marktg@cbs.dk

Felix Eggers joined Copenhagen Business School as a Professor of Marketing in 2021. Previously, he was Associate Professor and Assistant Professor of Marketing at the University of Groningen, The Netherlands. Felix Eggers obtained his Ph.D. at the University of Hamburg, Germany. He was a visiting scholar at MIT Sloan School of Management, University of Liechtenstein, Stellenbosch University, and the University of New South Wales. Apart from his academic background, Felix Eggers has also gained practical experience as a consultant and as marketing research professional.

Felix Eggers’ research has a methodological and a managerial focus. Managerially, he is primarily researching topics about digitalization, such as digital business models, Corporate Digital Responsibility, and privacy, as well as implications of digitalization for pricing and branding. Methodologically, he focuses on quantitative research methods about consumer decision-making, such as conjoint analysis and discrete choice experiments. He is also a collaborator in the Measuring the Digital Economy initiative and the development of GDP-B.

His publications have appeared in multiple leading journals, including, Proceedings of the National Academy of Sciences (PNAS), Marketing Science, Journal of Marketing, International Journal of Research in Marketing, and Journal of the Academy of Marketing Science, among others.

Felix Eggers teaches various courses on marketing research and marketing management. He holds a University Teaching Qualification (BKO) from the University of Groningen. 

Primære forskningsområder
  • Digitalization
  • Corporate Digital Responsibility
  • Privacy
  • Pricing
  • Branding
  • Preference Measurement 
  • Conjoint Analysis 
  • Discrete Choice Experiments
  • Choice Modeling
  • Experimental Designs
Sociale medier
Link til denne hjemmeside

Felix Eggers supervises Master's thesis projects and prefers quantitative approaches.

Udvalgte publikationer

Beke, Frank T., Felix Eggers, Peter C. Verhoef, and Jaap E. Wieringa (2021): Consumers’ Privacy Calculus: The PRICAL Index Development and Validation, International Journal of Research in Marketing, forthcoming.

Lobschat, Lara, Benjamin Mueller, Felix Eggers, Laura Brandimarte, Sarah Diefenbach, Mirja Kroschke, and Jochen Wirtz (2020): Corporate digital responsibility, Journal of Business Researchhttps://doi.org/10.1016/j.jbusres.2019.10.006

Hauser, John R., Felix Eggers, and Matthew Selove (2019): The Strategic Implications of Scale in Conjoint Analysis, Marketing Science, 38(6), 1059-1081, https://bit.ly/2IUCJy9

Brynjolfsson, Erik, Avinash Collis, and Felix Eggers (2019): Using Massive Online Choice Experiments to Measure Changes in Well-being, Proceedings of the National Academy of Sciences of the United States of America (PNAS), https://doi.org/10.1073/pnas.1815663116 

Burmester, Alexa, Felix Eggers, Michel Clement, and Tim Prostka (2016): Accepting or Fighting Unlicensed Usage – Can Firms Reduce Unlicensed Usage for Digital Media Products by Optimizing their Marketing? In: International Journal of Research in Marketing, 33(2), 343-356.

Nils Wloemert and Felix Eggers (2016): Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs, in: Marketing Letters, 27(1), 195-210.

Papies, Dominik, Felix Eggers, and Nils Wloemert (2011): Music for Free? How Free Ad-funded Downloads Affect Consumer Choice, in: Journal of the Academy of Marketing Science, 39(5), 777-794.

Eggers, Felix and Henrik Sattler (2009): Hybrid Individualized Two-Level Choice-based Conjoint (HIT-CBC): A New Method for Measuring Preference Structures with Many Attribute Levels, in: International Journal of Research in Marketing, 26(2), 108-118.

Hennig-Thurau, Thorsten, Victor Henning, Henrik Sattler, Felix Eggers, and Mark Houston (2007): The Last Picture Show? Timing and Order of Movie Distribution Channels, in: Journal of Marketing, 71(4), 63-83.


Publikationer sorteret efter:
Paul Moritz Wiegmann; Felix Eggers; Henk J. de Vries; Knut Blind / Competing Standard-Setting Organizations : A Choice Experiment.
I: Research Policy, Vol. 51, Nr. 2, 3.2022
Tidsskriftartikel > peer review
Frank T. Beke; Felix Eggers; Peter C. Verhoef; Jaap E. Wieringa / Consumers’ Privacy Calculus : The PRICAL Index Development and Validation.
I: International Journal of Research in Marketing, Vol. 39, Nr. 1, 3.2022, s. 20-41
Tidsskriftartikel > peer review
Felix Eggers; Fabian Eggers / Drivers of Autonomous Vehicles : Analyzing Consumer Preferences for Self-Driving Car Brand Extensions .
I: Marketing Letters, Vol. 33, Nr. 1, 3.2022, s. 89-112
Tidsskriftartikel > peer review
Avinash Collis; Felix Eggers / Effects of Restricting Social Media Usage on Wellbeing and Performance : A Randomized Control Trial among Students.
I: PLOS ONE, Vol. 17, Nr. 8, 24.8.2022
Tidsskriftartikel > peer review
Chenming Peng; Jenny van Doorn; Felix Eggers; Jaap E. Wieringa / The Effect of Required Warmth on Consumer Acceptance of Artificial Intelligence in Service : The Moderating Role of AI-human Collaboration.
I: International Journal of Information Management, Vol. 66, 10.2022
Tidsskriftartikel > peer review
Tina C. Ambos; Beate Cesinger; Felix Eggers; Sascha Kraus / How Does De‐globalization Affect Location Decisions? : A Study of Managerial Perceptions of Risk and Return.
I: Global Strategy Journal, Vol. 10, Nr. 1, 2.2020, s. 210-236
Tidsskriftartikel > peer review
John R. Hauser; Felix Eggers; Matthew Selove / The Strategic Implications of Scale in Choice-based Conjoint Analysis
I: Marketing Science, Vol. 38, Nr. 6, 2019, s. 1059-1081
Tidsskriftartikel > peer review
Erik Brynjolfsson; Avinash Collis; Felix Eggers / Using Massive Online Choice Experiments to Measure changes in Well-being
I: Proceedings of the National Academy of Sciences of the United States of America, Vol. 116, Nr. 15, 2019, s. 7250-7255
Tidsskriftartikel > peer review
Frank T. Beke; Felix Eggers; Peter C. Verhoef / Consumer Informational Privacy : Current Knowledge and Research Directions.
I: Foundations and Trends in Marketing, Vol. 11, Nr. 1, 2018, s. 1-71
Tidsskriftartikel > peer review
Erik Brynjolfsson; Felix Eggers; Avinash Gannamaneni / Measuring Welfare with Massive Online Choice Experiments : A Brief Introduction.
I: AEA Papers and Proceedings, Vol. 108, 5.2018, s. 473-476
Tidsskriftartikel > peer review
Flere resultater ...(i alt 22 )