femarktg
Institut for Afsætningsøkonomi

Felix Eggers joined Copenhagen Business School as a Professor of Marketing in 2021. Previously, he was Associate Professor and Assistant Professor of Marketing at the University of Groningen, The Netherlands. Felix Eggers obtained his Ph.D. at the University of Hamburg, Germany. He was a visiting scholar at MIT Sloan School of Management, University of Liechtenstein, Stellenbosch University, and the University of New South Wales. Apart from his academic background, Felix Eggers has also gained practical experience as a consultant, as marketing research professional, and as an advisory board member.
Felix Eggers’ research has a methodological and a managerial focus. Managerially, he is primarily researching topics about digitalization, such as digital business models, Generative AI and Large Language Models, Corporate, Corporate Digital Responsibility, as well as implications of digitalization for pricing and branding. Methodologically, he focuses on quantitative research methods about consumer decision-making, such as conjoint analysis and discrete choice experiments. He is also a collaborator in the Measuring the Digital Economy initiative and the development of GDP-B.
His publications have appeared in multiple leading journals, including, Proceedings of the National Academy of Sciences (PNAS), Marketing Science, Journal of Marketing, International Journal of Research in Marketing, and Journal of the Academy of Marketing Science, among others.
Felix Eggers teaches various courses on marketing research and marketing management. He holds a University Teaching Qualification (BKO) from the University of Groningen.
- Digitalization
- Generative AI
- Corporate Digital Responsibility
- Pricing
- Branding
- Preference Measurement
- Conjoint Analysis
- Discrete Choice Experiments
- Choice Modeling
- Experimental Designs
Felix Eggers supervises Master's thesis projects and prefers quantitative approaches.
Brynjolfsson, Erik, Avinash Collis, W. Erwin Diewert, Felix Eggers, and Kevin J. Fox (forthcoming): GDP-B: Accounting for the value of new and free goods in the digital economy. American Economic Journal: Macroeconomics.
Beke, Frank T., Felix Eggers, Peter C. Verhoef, and Jaap E. Wieringa (2021): Consumers’ Privacy Calculus: The PRICAL Index Development and Validation, International Journal of Research in Marketing, forthcoming.
Lobschat, Lara, Benjamin Mueller, Felix Eggers, Laura Brandimarte, Sarah Diefenbach, Mirja Kroschke, and Jochen Wirtz (2020): Corporate digital responsibility, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2019.10.006
Hauser, John R., Felix Eggers, and Matthew Selove (2019): The Strategic Implications of Scale in Conjoint Analysis, Marketing Science, 38(6), 1059-1081, https://bit.ly/2IUCJy9
Brynjolfsson, Erik, Avinash Collis, and Felix Eggers (2019): Using Massive Online Choice Experiments to Measure Changes in Well-being, Proceedings of the National Academy of Sciences of the United States of America (PNAS), https://doi.org/10.1073/pnas.1815663116
I: Applied Marketing Analytics, Vol. 10, Nr. 4, 2025, s. 336-347
I: A Research Agenda for Digital Transformation: Multidisciplinary Perspectives. . red. /John Q. Dong; Peter C. Verhoef. Cheltenham : Edward Elgar Publishing 2024, s. 281-326
I: Harvard Business Review Digital Articles, 29.5.2024
I: Journal of Interactive Marketing, Vol. 58, Nr. 1, 2.2023, s. 72-89
I: Journal of Interactive Marketing, Vol. 58, Nr. 4, 11.2023, s. 341-360
I: Research Policy, Vol. 51, Nr. 2, 3.2022
I: International Journal of Research in Marketing, Vol. 39, Nr. 1, 3.2022, s. 20-41
I: Marketing Letters, Vol. 33, Nr. 1, 3.2022, s. 89-112
I: PLOS ONE, Vol. 17, Nr. 8, 24.8.2022
I: International Journal of Information Management, Vol. 66, 10.2022
I: Global Strategy Journal, Vol. 10, Nr. 1, 2.2020, s. 210-236
I: Marketing Science, Vol. 38, Nr. 6, 2019, s. 1059-1081
I: Proceedings of the National Academy of Sciences of the United States of America, Vol. 116, Nr. 15, 2019, s. 7250-7255
I: Foundations and Trends in Marketing, Vol. 11, Nr. 1, 2018, s. 1-71
I: AEA Papers and Proceedings, Vol. 108, 5.2018, s. 473-476
I: Review of Managerial Science, Vol. 11, Nr. 3, 7.2017, s. 691-716
I: International Journal of Research in Marketing, Vol. 33, Nr. 2, 6.2016, s. 343-356
I: International Entrepreneurship and Management Journal, Vol. 12, Nr. 2, 6.2016, s. 427-444
I: European Journal of International Management, Vol. 10, Nr. 5, 2016, s. 581-604
I: Marketing Letters, Vol. 27, Nr. 1, 3.2016, s. 195-210
I: European Journal of International Management, Vol. 10, Nr. 2, 2016, s. 127-156
I: Journal of Business Research, Vol. 68, Nr. 7, 7.2015, s. 1501-1505
I: Cities, Vol. 30, 2.2013, s. 133-139
I: Journal of the Academy of Marketing Science, Vol. 39, Nr. 5, 2011, s. 777-794
I: Technological Forecasting and Social Change, Vol. 78, Nr. 1, 2011, s. 51-62
I: International Journal of Research in Marketing, Vol. 26, Nr. 2, 2009, s. 108-118
I: Journal of Marketing, Vol. 71, Nr. 4, 2007, s. 63-83
I: Handbook of Market Research. red. /Christian Homburg; Martin Klarmann; Arnd Vomberg. Cham : Springer 2022, s. 781-819
- Academic advisor at Kwantum Analytics
- Developer of my.preferencelab.com
- Co-supervision of PhD students at other universities (e.g., University of Hamburg, Stellenbosch Business School)