Institut for Afsætningsøkonomi

Felix Eggers joined Copenhagen Business School as a Professor of Marketing in 2021. Previously, he was Associate Professor and Assistant Professor of Marketing at the University of Groningen, The Netherlands. Felix Eggers obtained his Ph.D. at the University of Hamburg, Germany. He was a visiting scholar at MIT Sloan School of Management, University of Liechtenstein, Stellenbosch University, and the University of New South Wales. Apart from his academic background, Felix Eggers has also gained practical experience as a consultant, as marketing research professional, and as an advisory board member.

Felix Eggers’ research has a methodological and a managerial focus. Managerially, he is primarily researching topics about digitalization, such as digital business models, Generative AI and Large Language Models, Corporate, Corporate Digital Responsibility, as well as implications of digitalization for pricing and branding. Methodologically, he focuses on quantitative research methods about consumer decision-making, such as conjoint analysis and discrete choice experiments. He is also a collaborator in the Measuring the Digital Economy initiative and the development of GDP-B.

His publications have appeared in multiple leading journals, including, Proceedings of the National Academy of Sciences (PNAS), Marketing Science, Journal of Marketing, International Journal of Research in Marketing, and Journal of the Academy of Marketing Science, among others.

Felix Eggers teaches various courses on marketing research and marketing management. He holds a University Teaching Qualification (BKO) from the University of Groningen.