gsamarktg

Department of Marketing

Gülen
Sarial Abi
Lektor
,
PHD


Kontor: SOL/C3.17
Tel:
+4538152116
E-mail: gsa.marktg@cbs.dk
gsa
Præsentation

After graduating in Business Administration, Dr. Gülen Sarial Abi completed an MSc in Management Research at the Said Business School, University of Oxford. She then received her PhD in Marketing from Koc University. During her PhD, she also studied at the marketing department of Stanford Graduate School of Business as a visiting scholar. Since then, Gülen has been Assistant Professor of Marketing at the Department of Marketing, Bocconi University, Italy. She has also been a visiting academic at Tuck School of Business, Dartmouth College.

Gülen’s research interests include investigating consumer behavior with specific emphasis to understand how consumers behave when they experience psychological threats (e.g., financial restrictions) and consumer-brand relationships. Her publications appeared in Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of International Marketing, British Journal of Social Psychology, and Annals of Tourism Research.

Dr. Sarial Abi is recipient of the “C. W. Park Best Paper Award 2020” from Journal of Consumer Psychology and “Best Paper Track Award” from American Marketing Association (AMA) Winter Marketing Academic Conference. Since 2018, Gülen is in the Editorial Review Board of Journal of Consumer Psychology. She also serves to the field by being an invited reviewer for EMAC 2019 Sheth Foundation Doctoral Dissertation Competition, Marketing Science Institute 2019 Aldon G. Claydon Doctoral Dissertation Competition, and Academy of Marketing Science 2020 Mary Kay Dissertation Competition. Gülen also served the consumer behavior field by being an invited member of the Advisory Panel Board of the Society of Consumer Psychology. She is also the 47th AMA Sheth Foundation Doctoral Consortium Fellow and 24th EMAC Doctoral Colloquium Fellow.

Gülen is recipient of the Bocconi University Graduate School Master of Science Programs Teaching Award. She has also served Bocconi University as the Coordinator of the Marketing Curriculum for the PhD in Business Administration and Management. Gülen advised PhD theses as chair of the dissertation committees. Additionally, she acted as the member of the Bachelor in Economics and Management (BIEM) Program Faculty Board and member of the World Bachelor in Business (WBB) Program Faculty Board at Bocconi University. Gülen is also the recipient of the Koc University Graduate School of Business Excellence Award.

Gülen is a member of the American Marketing Association, Association for Consumer Research, Society for Consumer Psychology, and Association for Psychological Science.

Academic Awards and Honors
 
  • JCP C. W. Park Best Paper Award 2020 for papers published in Journal of Consumer Psychology in 2017
  • Teaching Award, Bocconi University, Graduate School Master of Science Programs, 2016-2017
  • Best Track Paper Award, American Marketing Association (AMA) Winter Marketing Academic Conference 2015
  • Koç University Graduate School of Business Excellence Award 2013
  • 47th AMA Sheth Foundation Doctoral Consortium Fellow 2012
  • 24th EMAC Doctoral Colloquium Fellow, Ljubljana 2011
 
Primære forskningsområder
  • Consumer Behavior
  • Branding
  • Psychological Threats
  • Regulations and Restrictions
Administrative opgaver

Departmental Service and Admin Tasks

2016-2019
Bocconi University, Curriculum Coordinator of Marketing in PhD in Business Administration
Bocconi University PhD School, Faculty Board Member
Bocconi University Bachelor in Economics and Management (BIEM) Program, Faculty Board Member
 
2015-2018
Bocconi University World Bachelor in Business (WBB) Program, Faculty Board Member
 
2016
Bocconi University Marketing and Public Policy Conference Organization, Committee Member
 
2015
Bocconi University New PhD Curriculum in Marketing Development, Committee Member
 
2013-2014
Bocconi University Department of Marketing, External Seminar Series Coordinator

 

Link til denne hjemmeside
www.cbs.dk/staff/gsamarktg
Vejledning
PhD Committees and Successful Defenses
 
2015-ongoing
Sadaf Mokarram Dorri (primary advisor)
 
2014-2019
Aulona Ulqinaku (primary advisor, placement to Leeds Business School
Andre undervisningsaktiviteter

Teaching Experience

2013-2019    Teaching in PhD program, Bocconi University

2013-2019    Teaching in MSc in Marketing Management program, Bocconi University

2013-2019    Teaching in Bachelor in Economics and Management Program, Bocconi University

2013-2018    Teaching in World Bachelor in Business Program, Bocconi University

2018             Teaching in MBA program, Tuck School of Business, Dartmouth College

Udvalgte publikationer
Selected Publications (4/4*)
  • Sarial-Abi, Gülen, Ezgi Merdin, and Zeynep Gurhan-Canli (2020), “Responses to Replica (vs. Genuine) Touristic Experiences,” Annals of Tourism Research
  • Ulqinaku, Aulona and Gülen Sarial-Abi (2020), “Tourism Implications of Online Response to Terrorism,” Annals of Tourism Research. 
  • Sarial-Abi, Gülen, Kathleen D. Vohs, Ryan Hamilton, and Aulona Ulqinaku (2017), “Stitching Time: Vintage Consumption Connects the Past, Present, and Future”, Journal of Consumer Psychology, 27(2), 182-194.
  • Sarial-Abi, Gülen, Zeynep Gürhan-Canli, Tarcan Kumkale, and Yeosun Yoon (2016), “The Effect of Self-Concept Clarity on Discretionary Spending Tendency,” International Journal of Research in Marketing, 33(3), 612-623.
  • Sela, Aner, S. Christian Wheeler, and Gülen Sarial-Abi (2012), “We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers’ Attitudes toward Brands,” Journal of Consumer Research 39 (October), 629-43.
  • Yoon, Yeosun, Gülen Sarial-Abi, and Zeynep Gürhan-Canli (2012), “Effect of Regulatory Focus on Selective Information Processing,” Journal of Consumer Research 39 (1), 93-110.
Publikationer sorteret efter:
2020
Aulona Ulqinaku; Gülen Sarial Abi; Elaine L. Kinsella / Benefits of Heroes to Coping with Mortality Threats by Providing Perceptions of Personal Power and Reducing Unhealthy Compensatory Consumption
I: Psychology & Marketing, 18.7.2020
Tidsskriftartikel > peer review
Gülen Sarial Abi; Aulona Ulqinaku / Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages
I: Journal of Advertising, 12.6.2020
Tidsskriftartikel > peer review
Gülen Sarial Abi; Ezgi Merdin-Uygur; Zeynep Gürhan-Canli / Responses to Replica (vs. Genuine) Touristic Experiences
I: Annals of Tourism Research, Vol. 83, 7.2020
Tidsskriftartikel > peer review
Aulona Ulqinaku; Gülen Sarial Abi; Elaine L. Kinsella; Eric R. Igou / The Breaking Bad Effect : Priming With an Antihero Increases Sensation Seeking.
I: British Journal of Social Psychology, 6.3.2020
Tidsskriftartikel > peer review
Aulona Ulqinaku; Gülen Sarial Abi / Tourism Implications of Online Response to Terrorism
I: Annals of Tourism Research, 8.4.2020
Tidsskriftartikel > peer review
2018
Zeynep Gürhan-Canli; Gülen Sarial Abi; Ceren Hayran / Consumers and Brands across the Globe: Research Synthesis and New Directions
I: Journal of International Marketing, Vol. 26, Nr. 1, 3.2018, s. 96-117
Tidsskriftartikel > peer review
Ezgi Merdin-Uygur; Gülen Sarial Abi; Zeynep Gürhan-Canli; Ozlem Hesapci / How Does Self-concept Clarity Influence Happiness in Social Settings? : The Role of Strangers Versus Friends.
I: Self and Identity, Vol. 18, Nr. 4, 2018, s. 443-466
Tidsskriftartikel > peer review
2017
Zeynep Gürhan-Canli; Ceren Hayran; Gülen Sarial Abi / Culture and Branding
I: Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions. . red. /Hester van Herk; Torelli Carlos . Cham : Springer 2017, s. 129-147
Bidrag til bog/antologi > peer review
Zeynep Gürhan-Canli; Gülen Sarial Abi; Ceren Hayran / Multiple Shades of Culture : Insights from Experimental Consumer Research.
I: The Routledge Companion to Consumer Behavior. red. /Michael R. Solomon; Tina M. Lowrey. New York : Routledge 2017, s. 473-488
Bidrag til bog/antologi > peer review
Gülen Sarial Abi; Kathleen D. Vohs; Ryan Hamilton; Aulona Ulqinaku / Stitching time : Vintage Consumption Connects the Past, Present, and Future.
I: Journal of Consumer Psychology, Vol. 27, Nr. 2, 4.2017, s. 182-194
Tidsskriftartikel > peer review
Flere resultater ...(i alt 16 )
Bibeskæftigelse
  • Editorial Review Board, Journal of Consumer Psychology (2018 - )
  • Academy of Marketing Science 2020 Mary Kay Dissertation Competition Invited Reviewer
  • Marketing Science Institute 2019 Aldon G. Claydon Doctoral Dissertation Competition Invited Reviewer
  • EMAC 2019 Sheth Foundation Doctoral Dissertation Competition Invited Reviewer 
  • Advisory Panel Board, Society of Consumer Psychology (2018)