Mads Mordhorst; Kristoffer Jensen / Co-operatives
I: The Routledge Companion to the Makers of Global Business. red. /Teresa da Silva Lopes; Christina Lubinski; Heidi J. S. Tworek. Abingdon : Routledge 2019, s. 217-233 (Routledge Companions in Business, Management and Accounting)

Mads Mordhorst / Nation Branding and Nationalism
I: Nationalism and the Economy: Explorations into a Neglected Relationship. . red. /Stefan Berger; Thomas Fetzer. Budapest : Central European University Press 2019, s. 189-208

R. Daniel Wadhwani; Roy Suddaby; Mads Mordhorst; Andrew Popp / History as Organizing : The history of organizing the Swedish pipe and tube market.
I: Organization Studies, Vol. 39, Nr. 12, 2018, s. 1663–1683

Mads Mordhorst / The History of Nation Branding and Nation Branding as History
I: Nation Branding in Modern History. red. /Carolin Viktorin; Jessica C. E. Gienow-Hecht; Annika Estner; Marcel K. Will. New York : Berghahn Books 2018, s. 243-254

Mads Mordhorst (Redaktør) / Narrative Turn and Business History
Abingdon : Routledge 2017, 158 s. (Business History, Nr. 8, Vol. 59)

Mads Mordhorst; Stefan Schwarzkopf / Theorising Narrative in Business History
I: Business History, Vol. 59, Nr. 8, 2017, s. 1155-1175

Mads Mordhorst / Nationen Coop
I: Brugsen: En anderledes forretning?. . red. /Kristoffer Jensen. Albertslund : Samvirke 2016, s. 315-330

Mads Mordhorst / Public Diplomacy vs Nation Branding : The Case of Denmark after the Cartoon Crisis.
I: Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries. red. /Louis Clerc; Nikolas Glover; Paul Jordan. Leiden : Brill 2016, s. 237-256

David M. Higgins; Mads Mordhorst / Bringing Home the “Danish” Bacon : Food Chains, National Branding and Danish Supremacy over the British Bacon Market, c. 1900–1938.
I: Enterprise & Society, Vol. 16, Nr. 1, 2015, s. 141-185

Svein Ivar Angell; Mads Mordhorst / National Reputation Management and the Competition State : The Cases of Denmark and Norway.
I: Journal of Cultural Economy, Vol. 8, Nr. 2 , 2015, s. 184-201

Mads Mordhorst / Arla and Danish National Identity : Business History as Cultural History.
I: Business History, Vol. 56, Nr. 1, 2014, s. 116-133

Mads Mordhorst / Landbrugets Tietgen : Anders Nielsen (1859-1928).
I: Trangen til vækst: Danske erhvervsledere 1870-2010. . red. /Per H. Hansen; Kurt Jacobsen. Odense : Syddansk Universitetsforlag 2011, s. 41-59 (University of Southern Denmark Studies in History and Social Sciences, Nr. 414)

Mads Mordhorst; Marius Sylvestersen; Rasmus Kjærgaard Rasmussen; Brian Valbjørn Sørensen / Den danske nation branding-indsats : Erfaringer og refleksioner .
København : Copenhagen Business School [wp] 2010, 21 s.

Mads Mordhorst / Er Danmark et brand?
I: Humaniora, Vol. 25, Nr. 2, 2010, s. 4-7

Mads Mordhorst; Uffe Østergaard / Nation-branding : En humanistisk disciplin?.
I: Jyske Historiker, Nr. 126, 2010, s. 5-15

Mads Mordhorst / Nation-branding og nationalstaten
I: Jyske Historiker, Nr. 126, 2010, s. 16-39

Mads Mordhorst / Arla : From a decentralized co-operation to an MNE.
I: Creating Nordic capitalism: The business history of a competitive periphery. . red. /Susanna Fellman; Martin Jes Iversen; Hans Sjögren; Lars Thue. : Palgrave Macmillan 2008, s. 335-364

Karl Moore; David Amar; Mads Mordhorst; Winfried Ruigrok; Peder Greve; Paul N Gooderham; Atle Jordahl; Majken Schultz; Vikas Kumar; Angel Castineira; Malla Paajanen; Mikko Laukkanen / Does nationality still matter? (cover story)
I: European Business Forum, Nr. 32, 2008, s. 15-27

David M. Higgins; Mads Mordhorst / Reputation and export performance : Danish butter exports and the British market, c.1880-c.1914.
I: Business History, Vol. 50, Nr. 2, 2008, s. 185-204

Mads Mordhorst / Fire historier om smør og fortællingens magt
I: Ole Lange: Fra kætter til koryfæ. . red. /Niels Finn Christiansen; Kurt Jacobsen; Mogens Rüdiger. København : Gyldendal 2007, s. 102-116

Mads Mordhorst / Grundat 1876 - Historie och företagsidentitet inom Ericsson (Established 1876 - History and Corporate Identity within Ericsson). Brita Lundström. Stockholm: Stockholm Papers in the History and Philosophy of Technology, 2006, 241 pp,.illus,. ISBN 91 7178 369
I: Business History Review, Vol. 49, Nr. 5, 2007, s. 751-752

Mads Mordhorst / Andelsbevægelsen mellem national identitet og globalisering
I: Den jyske historiker, Nr. 109, 2005, s. 48-70

Mads Mordhorst; Jes Fabricius Møller / Historikeren Caspar Paludan-Müller
København : Museum Tusculanum 2005, 343 s. (Danish Humanist Texts and Studies)

Mads Mordhorst / The Co-operative Movement in Denmark : Between national identity and globalization.
Paper presented at Paper presented at "Corporate Images - Images of the Corporation", European Business History Conference, 1-3. Sept., 2005, Frankfurt am Main, Tyskland, 2005