Pricing Experts Network Grand Re-Opening Event 2021
Pricing Experts Network Grand Re-Opening Event 2021
In the past year, the Department of Operations Management has strengthened its focus on Pricing Management and hired new faculty members to work with the topic. We are happy to see how our faculty members share insights on pricing management and debate industry challenges with pricing professionals. Our research group is part of the Pricing Experts Network (PEN), a university-industry network of pricing professionals in Denmark.
The PEN 2021 event features five pricing experts who will share their expertise about the pricing of services, behavioral pricing of a subscription-based business, and B2B pricing practices of a Software-as-a-Service business.
Agenda and key speakers:
- Kai Inga Liehr Storm - Academic Presentation about Pricing of Services in Product-centric Industries
- Florian Bauer - Consulting Presentation about Behavioral Pricing of a Subscription-based Business: Fundamentals and Framework
- Jeppe Uhre Havgaard Bjerrum - Industrial Presentation about Behavioral Pricing of a Subscription-based Business
- Ulrik Lehrskov-Schmidt - Consulting Presentation about B2B Pricing Practices of a Software-as-a-Service Business
- Viktor Heide - Industrial Presentation about B2B Pricing Practices of a Software-as-a-Service Business
- Q&A session
To learn more about the key speakers and their professional background, please see our 
event flyer.
The PEN 2021 event is hybrid. This means that you can participate in person at Copenhagen Business School (limited seats available) or via Zoom. Participation is free, but we kindly ask you to sign up for either the event in person or livestreaming via Zoom.
If you have any questions about the conference, please contact Wiktoria Ewa Salwa at wes.om@cbs.dk.