Change Management in Pricing

Welcome to the Pricing Experts Network - Spring 2024 Edition!

Join us for our upcoming event, "Change Management in Pricing," where theory converges with business insights in the pursuit of pricing excellence.

This in-person event offers a blend of academic and practice-oriented presentations, shedding light on the impact of change management practices during an organizational journey towards achieving pricing excellence. Professor Sof Thrane from CBS will provide a deep dive into the intricacies of change management in pricing. Following that, Jacob Møller Korsgaard, Pricing Director and Oksana Busk, Senior Pricing Manager at Danfoss, will share their insights gained from the Danfoss journey towards pricing excellence. Jacob and Oksana will unravel their experiences in navigating organizational challenges related to change management in pricing, emphasizing the crucial role of C-level support and the strategic significance of concurrent software roll-out. The event concludes with a Q&A session and networking with pricing experts from business and academia.

Let's talk pricing! 

PEN 2024 Organizing Team

*Terms of registration: Danfoss reserves the right to vet the list of participants and not allow competitors or partners to the discussion.