Case-like descriptions of 270 brands, including information about how it came about, how it was launched, and it's current position.
Find information on brand identity, brand awareness, brand outlook, and much more.
A limited version of the database Business Source Ultimate for CBS-alumni. This database contains scholarly journal articles in business and related disciplines, company profiles, market and industry reports, SWOT analyses, cases etc.
HS Talks - Business and Management Collection comprises more than 900 videos and cases in a wide host of research areas, including strategy, management, finance, accounting, marketing, sales, and technology