World Advertising Research Center - WARC

Advertising, branding, marketing, and consumer knowledge hub.

WARC contents

The World Advertising Research Center (WARC) provides articles on advertising, marketing, brands and campaigns. It includes case studies, marketing intelligence, best practice guides, consumer insights, industry trends, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brands and more.

Journals in WARC include:

  • Admap
  • Market Leader
  • International Journal of Advertising
  • Journal of Advertising Research
  • International Journal of Market Research

In addition to articles you will find

  • case studies
  • trend analyses
  • research reports

Topical access points include consumer segments, marketing approaches, product categories, and marketing channels.

The Data tab gives you access to e.g. advertising expenditure by medium and format from 1982 and forwards (Adspend Database and the Media Costs Database).

Hints from the librarian 

In your search you can find a lot of guidance by using the upper menu tabs as Tools, Topics, and Data.
If you e.g. are looking for a case you can use the Case Finder (through the Tools tab) to optimize your search.

Use the Data tab to navigate to the Data Homepage. Here you find an overview of the available statistics in the database.

Link til WARC – User Guide for universities

World Advertising Research Center (WARC) Facts

Geography Global
Provider World Advertising Research Center

 

Subjects

Types

The page was last edited by: CBS Library // 01/23/2019

WHERE TO ACCESS THE DATABASE

The database is available on CBS campus and through remote access.
Only CBS students and staff have access through remote access.