Encyclopedia of Global Brands

Case-like descriptions of 270 brands, including information about how it came about, how it was launched, and it's current position. Find information on brand identity, brand awareness, brand outlook, and much more.

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Encyclopedia of Global Brands contents

Reference work containing case-like descriptions of 270 brands, including information about how it came about, how it was launched, and it's current position.

Find information on brand identity, brand awareness, brand outlook, and much more.

Each description is accompanied by a fact file containing information about market share and principal competitors.

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The same publisher is behind Encyclopedia of Global Industries that contains industry-level information.

CBS Library also offers access to International Directory of Company Histories if you are looking for a historical account of a company.