Encyclopedia of Global Brands

Case-like descriptions of 270 brands, including information about how it came about, how it was launched, and it's current position. Find information on brand identity, brand awareness, brand outlook, and much more.

Encyclopedia of Global Brands contents

Reference work containing case-like descriptions of 270 brands, including information about how it came about, how it was launched, and it's current position.

Find information on brand identity, brand awareness, brand outlook, and much more.

Each description is accompanied by a fact file containing information about market share and principal competitors.

Hints from the librarian 

Find inspiration for further reading and help on how to correctly cite an article.

The same publisher is behind Encyclopedia of Global Industries that contains industry-level information.

CBS Library also offers access to International Directory of Company Histories if you are looking for a historical account of a company.

Encyclopedia of Global Brands facts

Coverage 270 brands
Geography The world
Provider Gale Cengage Learning

 

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The page was last edited by: CBS Library // 11/15/2014

WHERE TO ACCESS THE DATABASE

The database is available on CBS campus and through remote access.
Only CBS students and staff have access through remote access.