Databases

Marketing


 

Library recommends

Business Source Complete

Scholarly journal articles in business and related disciplines, company profiles, market and industry reports, SWOT analyses, cases.
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Campus + remote access

Sage Business Cases

Comprises approximately 2.500 cases in marketing, small business, entrepreneurship, international business, HRM, and process engineering
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Campus + remote access

Sage Navigator

Social sciences literature review tool. Subjects include business and management, media and communication, psychology, politics and international relations, sociology, criminology, education, geography, and health and social care.
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Campus + remote access

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Børsen Ledelse

Easily read Danish-language articles on executive and applied management, human resources, economics, sales, marketing, and IT.
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Campus + remote access

Emerald Insight

Articles, e-books, and cases on management, marketing, communication, logistics, quality control, human resource management etc.
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Campus + remote access

Encyclopedia of Global Brands

Case-like descriptions of 270 brands, including information about how it came about, how it was launched, and it's current position. Find information on brand identity, brand awareness, brand outlook, and much more.
More info
Campus + remote access