Abid Hussain
Lektor
Om
Primary research areas
Advancing Responsible Data Science and Digital Innovation for Sustainable, Trustworthy, and Impactful Outcomes
My research and teaching focus on data science and business intelligence, helping organizations turn data into actionable insights that support better decision-making and societal impact. I design and apply advanced analytics and machine learning methods to address practical challenges in areas such as sentiment analysis, consumer behavior, and organizational performance. By combining rigorous research with hands-on teaching, I prepare students and professionals to work with data in ways that are both technically proficient and strategically valuable.
An emerging focus of my research lies at the intersection of data analytics and sustainability. Through my project Computational Infrastructure for Residential Climate Analysis, I examine how data science can be mobilized to model and analyze the environmental impact of residential energy use and climate-related dynamics. This work contributes to the development of computational infrastructures that support climate analysis at scale, offering both methodological advances in data-driven modeling and practical insights for sustainability transitions. More broadly, I investigate how organizations can leverage analytics to inform sustainable strategies, monitor and reduce the carbon footprint of digital operations, and design information systems that align digital innovation with environmental responsibility in the digital economy.
A core part of my work is ensuring that data-driven innovation is responsible and trustworthy. I develop privacy-aware infrastructures and frameworks that enable organizations to collect, share, and analyze data securely and in compliance with regulations. By exploring approaches such as privacy-by-design and selectively applying blockchain technologies, I create solutions that balance the drive for innovation with the imperatives of transparency, accountability, and trust.
In addition, I explore how emerging technologies can reshape learning and collaboration. My research on immersive Virtual Reality (VR) classrooms investigates how VR can provide innovative and effective methods for teaching, enabling more engaging, experiential, and accessible learning environments. This research contributes to developing new skills for the workforce while making high-quality education more accessible across diverse learner groups.
Across all these areas, I adopt a Design Science Research approach, ensuring that the tools, frameworks, and methods I create are both theoretically grounded and practically relevant. The unifying aim of my academic work is to empower organizations and individuals to use data and digital technologies responsibly, translating innovation into meaningful, sustainable, and socially beneficial outcomes.
Publications
See all publications27. februar 2025
The Psychological Cost of Climate Change
Anxiety Among Adolescents and Young Adults - A Cross-sectional Study
Go to publication2025
Computing Consumer Tastes
Computational Social Science in Event Management
Yiaheng Li
Abid Hussain, Lektor
2025
Immersive VR Classrooms
A Field to Study the Impact on Student Performance and Technology Satisfaction
Go to publication