Brand Leadership – Challenges, frustrations and solutions
Explore the key challenges facing brands and brand management in the modern business environment. Get inspired, share your experiences and leave with actionable solutions.
Explore the key challenges facing brands and brand management in the modern business environment
About the event
In today’s fast-moving and highly competitive marketplace, brands are under more pressure than ever to stay relevant, authentic, and impactful. This event invites executives to explore the key challenges facing brands and brand management in the modern business environment: maintaining trustworthiness and authenticity, acting effectively and keeping pace with the accelerating adoption of AI and digital technologies.
In this event we will facilitate connections between brand leaders, in a setting where they can learn about current challenges, discuss selected branding topics, and share experiences with peers. In this way, we will unpack the common frustrations experienced by businesses when building, managing, and evolving their brands. Most importantly, the session will focus on actionable solutions.
Whether you are responsible for brand strategy, marketing, leadership, or business growth, this event will provide valuable perspectives on why branding remains a critical driver of business success today and how to approach it with clarity and confidence.
Programme
16.00 Intro & highlights from research and practice
16.20 Round table discussions
17.00 Presentations
17.20 Plenary discussion and development of concrete ideas for moving forward
17.35 Networking