Department of Marketing

Associate professor

Room: SOL/C2.08
E-mail: jc.marktg@cbs.dk

Associate Professor Jesper Clement has been involved in several research projects on consumer behavior. In a cross disciplinary team he planned and led the FairSpeak project on misleading and misinterpretation of food products.

He is head of SenseLab at Decision Neuroscience Research Cluster (DNRC) at the Department of Marketing, which is the home base for projects in the borderland between brain research and behavioral research. The cluster is an initiative within a new discipline of research, emerging from an integration of the traditional research areas: Consumer behavior, economics, psychology and neuroscience. 

In addition, he is also deeply involved in research concerning circular economy.

“Circular economy, eco-labels and public procurement”

One of four videos (in Danish) shortly presenting brief insights on the circular economy, circular public procurement and how eco-labels, both in general and related to public spending, can support implementation of circular economy principles. See them all in the news.

Primary research areas
  • Consumer behavior – non-conscious and repeated decision making
  • Visual impact on interpretation and decision
  • Biometric research methods – eye-tracking, EEG, GSR
  • Experimental research design
Administrative tasks

Curriculum Vitae
Social media
Link to this homepage

Minor in Minor in Behavioral Neuroscience and Economy (CM elective)
- Neuroeconomics
- Neuromarketing
- Neuro Research Design
CM (BCM): Neuroscience of Branding
BA elective: Neuromarketing
BA elective: Visuel identitet og profil


Jesper Clement supervises master and bachelor thesis related to topics of consumer behavior, branding, and neuroscience.
Jesper Clement supervises PhD

Selected publications
  • Clement; Smith; Zlatev; Gidlöf; Van de Weijer (2017) Assessing Information on Food Packages. European Journal of Marketing, Vol. 51, No. 1, 2017, p. 219-237
  • Clement, Aastrup & Forsberg; (2015). Decisive visual saliency and consumers' in-store decisions. Journal of Retailing and Consumer Services
  • Halloran, Clement, Kornum, Bucatariu & Magid; (2014). Addressing food waste reduction in Denmark. Food Policy
  • Clement, Kristensen & Grønhauge; (2013): The influence of packaging design features on visual atten-tion – Understanding consumers’ in-store visual perception, Journal of Retailing and Consumer Services, vol.20
  • Clement & Scriver; (2012). Visuel identitet som strategi – hvordan virksomheden får det fulde udbyt-te. Ledelse og Erhvervsøkonomi, vol.3
  • Clement, Skovgaard Andersen & O'Doherty Jensen (2012). Framework for Understanding Misleading Information in Daily Shopping, Qualitative Market Research, vol.15(2)
Publications sorted by:
Andrea Ciceri; Vincenzo Russo; Giulia Songa; Giorgio Gabrielli; Jesper Clement / A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads : Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall.
In: Journal of Advertising Research, Vol. 60, No. 1, 3.2020, p. 71-86
Journal article > peer review
Sönnich Dahl Sönnichsen; Jesper Clement / Review of Green and Sustainable Public Procurement : Towards Circular Public procurement.
In: Journal of Cleaner Production, Vol. 245, 2.2020
Review > peer review
Kirk Plangger; Matteo Montecchi; Ilias Danatzis; Michael Etter; Jesper Clement / Strategic Enablement Investments : Exploring Differences in Human and Technological Knowledge Transfers to Supply Chain Partners.
In: Industrial Marketing Management, Vol. 91, 11.2020, p. 187-195
Journal article > peer review
Jesper Clement; Frederikke Hjort Arentz; Maria Jose Schmidt-Kessen / Testing the Effectiveness of Online Legal Warnings with the Help of Eye-tracking Experiments
Paper presented at Legal Design Methodology: A pre-Blueprint, 2020
Tore Kristensen; David Hands; Jesper Clement; Thomas Dickson; Gorm Gabrielsen; Jaewoo Joo; Mia B. Münster / Track 3.d Introduction: How Does Design Express Value?
In: Conference proceedings of the Academy for Design Innovation Management 2019 International Conference: Research Perspectives In the Era of Transformations. . ed. /Eric Bohemia; Gerda Gemser; Nuša Fain; Cees de Bont; Rita Assoreira Almendra. London : Academy for Design Innovation Management 2019, p. 469-471 (Conference Proceedings of the Academy for Design Innovation Management, No. 1, Vol. 2)
Article in proceedings
Andrea Ciceri; Vincenzo Russo; Jesper Clement / Exploring the Role of Wine Packaging Aesthetics : A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference .
Poster session presented at The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018, 2018, p. 41
Poster > peer review
Jesper Clement / Validation of Visual Attention Data Comparing 2D and 3D Set-up
In: Measuring Behavior 2018. ed. /Robyn Grant; Tom Allen; Andrew Spink; Matthew Sullivan. Manchester : Manchester Metropolitan University 2018, p. 69
Conference abstract in proceedings > peer review
Jesper Clement; Viktor Smith; Jordan Zlatev; Kerstin Gidlöf; Joost Van de Weijer / Assessing Information on Food Packages
In: European Journal of Marketing, Vol. 51, No. 1, 2017, p. 219-237
Journal article > peer review
Rasmus Jensen; Jonathan Dyssel Stets; Seidi Suurmets; Jesper Clement; Henrik Aanæs / Wearable Gaze Trackers : Mapping Visual Attention in 3D.
In: Scandinavian Conference on Image Analysis: 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I . . ed. /Puneet Sharma; Filippo Maria Bianchi. Cham : Springer 2017, p. 66-76 (Lecture Notes in Computer Science, Vol. 10269)
Article in proceedings > peer review
Seidi Suurmets; Jesper Clement / Computer Screen or Real Life? : Comparison of the Allocation of Visual Attention for 2D and 3D Stimuli.
Abstract from 10th FENS Forum of Neuroscience 2016, 2016
Conference abstract for conference > peer review
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