jcmarktg

Department of Marketing

Jesper
Clement
Associate professor
,
PhD


Room: SOL/C2.08
Tel:
+4538152209
E-mail: jc.marktg@cbs.dk
jc
Presentation

Associate Professor Jesper Clement has been involved in several research projects on consumer behavior. In a cross disciplinary team he planned and led the FairSpeak project on misleading and misinterpretation of food products.

He is head of SenseLab at Decision Neuroscience Research Cluster (DNRC) at the Department of Marketing, which is the home base for projects in the borderland between brain research and behavioral research. The cluster is an initiative within a new discipline of research, emerging from an integration of the traditional research areas: Consumer behavior, economics, psychology and neuroscience. 

In addition, he is also deeply involved in research concerning circular economy.

“Circular economy, eco-labels and public procurement”

One of four videos (in Danish) shortly presenting brief insights on the circular economy, circular public procurement and how eco-labels, both in general and related to public spending, can support implementation of circular economy principles. See them all in the news.

Primary research areas
  • Consumer behavior – non-conscious and repeated decision making
  • Visual impact on interpretation and decision
  • Biometric research methods – eye-tracking, EEG, GSR
  • Experimental research design
Administrative tasks


Curriculum Vitae
Social media
Link to this homepage
www.cbs.dk/en/staff/jcmarktg
Courses

Minor in Minor in Behavioral Neuroscience and Economy (CM elective)
- Neuroeconomics
- Neuromarketing
- Neuro Research Design
CM (BCM): Neuroscience of Branding
BA elective: Neuromarketing
BA elective: Visuel identitet og profil

Supervision

Jesper Clement supervises master and bachelor thesis related to topics of consumer behavior, branding, and neuroscience.
Jesper Clement supervises PhD

Selected publications
  • Clement; Smith; Zlatev; Gidlöf; Van de Weijer (2017) Assessing Information on Food Packages. European Journal of Marketing, Vol. 51, No. 1, 2017, p. 219-237
  • Clement, Aastrup & Forsberg; (2015). Decisive visual saliency and consumers' in-store decisions. Journal of Retailing and Consumer Services
  • Halloran, Clement, Kornum, Bucatariu & Magid; (2014). Addressing food waste reduction in Denmark. Food Policy
  • Clement, Kristensen & Grønhauge; (2013): The influence of packaging design features on visual atten-tion – Understanding consumers’ in-store visual perception, Journal of Retailing and Consumer Services, vol.20
  • Clement & Scriver; (2012). Visuel identitet som strategi – hvordan virksomheden får det fulde udbyt-te. Ledelse og Erhvervsøkonomi, vol.3
  • Clement, Skovgaard Andersen & O'Doherty Jensen (2012). Framework for Understanding Misleading Information in Daily Shopping, Qualitative Market Research, vol.15(2)
Publications sorted by:
2022
Vincenzo Russo; Qingguo Ma; Jesper Clement; Jia Jin; Tao Liu; Margherita Zito / Editorial : Neuromanagement and Neuromarketing.
In: Frontiers in Psychology, Vol. 13, 2022, 5 p.
Editorial > peer review
Andreas Blicher; Rob Gleasure; Ioanna Constantiou; Jesper Clement / Getting to Grips with Online Altruism by Combining Quasi-experiments and Controlled Experiments
Paper presented at Workshop on Information Systems and Economics 2022, 2022
Paper > peer review
Andreas Blicher; Rob Gleasure; Ioanna Constantiou; Jesper Clement / How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment
In: Proceedings NeuroIS Retreat 2022. ed. /Fred D. Davis; René Riedl; Jan vom Brocke; Pierre-Majorique Léger; Adriane B. Randolph; Gernot R. Müller-Putz. : NeuroIS Society 2022, p. 65-75
Article in proceedings > peer review
Mia Münster; Sönnich Sönnichsen; Jesper Clement / Retail Design in the Transition to Circular Economy : A Study of Barriers and Drivers.
In: Journal of Cleaner Production, Vol. 362, 8.2022
Journal article > peer review
Andreas Blicher; Rob Gleasure; Ioanna Constantiou; Jesper Clement / The Emotional Impact of Pictures when Crowdfunding for Healthcare : An Experimental Study.
In: Proceedings of the 43rd International Conference on Information Systems (ICIS): Digitization for the Next Generation . . ed. /Tilo Böhmann; Kai-Lung Hui; Viswanath Venkatesh. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2022
Article in proceedings > peer review
2021
Leticia Vedolin; Torsten Ringberg; Jesper Clement / Not as Mindful as You Think: A Multidisciplinary Review of the Conscious and Non-conscious Processes of Mindfulness and Consumption
Paper presented at ACR Conference 2021, 2021
Paper > peer review
2020
Andrea Ciceri; Vincenzo Russo; Giulia Songa; Giorgio Gabrielli; Jesper Clement / A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads : Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall.
In: Journal of Advertising Research, Vol. 60, No. 1, 3.2020, p. 71-86
Journal article > peer review
Sönnich Dahl Sönnichsen; Jesper Clement / Review of Green and Sustainable Public Procurement : Towards Circular Public Procurement.
In: Journal of Cleaner Production, Vol. 245, 2.2020
Review article > peer review
Kirk Plangger; Matteo Montecchi; Ilias Danatzis; Michael Etter; Jesper Clement / Strategic Enablement Investments : Exploring Differences in Human and Technological Knowledge Transfers to Supply Chain Partners.
In: Industrial Marketing Management, Vol. 91, 11.2020, p. 187-195
Journal article > peer review
Jesper Clement; Frederikke Hjort Arentz; Maria Jose Schmidt-Kessen / Testing the Effectiveness of Online Legal Warnings with the Help of Eye-tracking Experiments
Paper presented at Legal Design Methodology: A pre-Blueprint, 2020
Paper
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