Department of Marketing

News


  • 12.01.2015

    CBS researcher to renew the Danish Marketing Practices Act

    Disguised advertising on private blogs. Spam on Facebook. Marketing on new media is certainly popular, but it is difficult for companies to recognise what is allowed and what is not. A new committee under the Ministry of Business and Growth will revise the Marketing Practices Act and Torben Hansen, Professor of consumer behaviour at CBS, is appointed to participate on the committee as an expert.

  • 18.12.2014

    Should brand names roll off the tongue?

    Idiomatic brand names are easier to recognise and remember, and consumers have a more positive reaction to them. But new research suggests that brand names that are difficult to pronounce can receive an equally positive reaction.

  • 17.12.2014

    Should brand names roll off the tongue?

    Idiomatic brand names are easier to recognise and remember, and consumers have a more positive reaction to them. But new research suggests that brand names that are difficult to pronounce can receive an equally positive reaction.

  • 08.09.2014

    CBS will influence Danish food habits in a new think tank

    The Danish Minister for Food, Agriculture and Fisheries has appointed a new think tank to change the food habits of the Danish population. Torben Hansen, Professor of consumer behaviour at CBS, will join the team. He knows how supermarkets can make life easier for the consumer.

Pages