Professors Lasse Heje Pedersen and Peter Reinhard Hansen from the Department of Finance are listed as some of The World’s Most Influential Scientific Minds in 2017

Launching new products that customers perceive as innovative does not necessarily require novel technology. Instead, new marketing strategies (novel pricing, packaging, promotion or placing) allows firms to create marketing innovations. The article “R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study”, published in the Journal of Product Innovation Management, studies these marketing innovations and the conditions under which they improve a firm’s innovation performance.