Consumer behavior


Library recommends


Market statistics and reports, lifestyle and consumer analyses by country and region. Main focus of the content is on FMCG – fast moving consumer goods.
Campus + remote access


Statistical, market and consumer behaviour data as well as quantitative research and analyses.
Campus + remote access

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Business Source Complete

Scholarly journal articles in business and related disciplines, company profiles, market and industry reports, SWOT analyses, cases.
Campus + remote access

Gallup PC / Index Danmark

Statistical data on readership, activities, personal care, attitudes, consumption, environment, travelling, transportation, sports, and culture. The survey covers the Danish market and is based on approx. 4.700 respondents. Data and interface in Danish only.
Library only