Statistical, market and consumer behaviour data as well as quantitative research and analyses.


Statistical, market and consumer behaviour data as well as quantitative research and analyses.

Statista contents

Statista is a statistics portal that provides statistics and other data on a wide range of topics. They are grouped into 20 major headings such as advertising, telecommunications, groceries and convenience goods, education, transport and tourism. According to Statista’s own information, there are statistics about more than 80,000 items from over 20,000 different sources.

The statistics are collected from freely available sources such as the World Bank, the US Census Bureau and the IMF, and from "protected" sources, where Statista typically retrieves data from press releases etc.  To each statistical information you find detailed background information such as source and date specification, information on the applied methods and key words. The latter you can use for additional searches.

"Global Consumer Survey" – module:
The Global Consumer Survey provides information and analyzes on consumer behavior and media usage (on and offline) based on data from more than 120,000 consumers in 28 countries, who were questioned about more than 50 topics and industries and 1,400 brands.
Look here for a tutorial to Statista Global Consumer Survey

NB! You have access to both an English, German, Spanish and French-language version of Statista. And the content is not identical. If you are looking for data and statistics about e.g. Germany and the German market (and to a lesser extent also the European market), you can start with the German-language version. Remember to use German keywords!

The geographical coverage is worldwide.

NB! No access to the menu item: Research & Analysis.

Hints from the librarian 

How to search:
Data is found through searches or by browsing the hierarchical structure.  When you search, the system automatically retrieves keywords, which you can use for further searches. Your search results can be delimited in different ways: by date, geographical, by subject, by language etc.
To each search result, you typically find more references to relevant data and statistics
Find a more detailed search guide.

The statistics can be downloaded in the following formats: JPG (to use in Word), Power Point and Excel. In addition it can be printed and shared on social media

Check out how to cite correctly contents from Statista in APA 7th

Statista facts

Coverage 60,000 topics
Geography The world
Provider Statista Inc.




The page was last edited by: CBS Library // 04/19/2022


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