Department of Marketing at CBS welcomes new Head

On 1 April Professor mso, Thyra Uth Thomsen, replaces Professor Adam Lindgreen whose term as Head of Department expires after 8 years in the position.


Thyra Uth Thomsen

It is a well-merited professor in consumer research with extensive experience and passion for education who becomes the next head of the Department of Marketing at CBS. On 1 April, Thyra Uth Thomsen, Professor MSO, will replace Professor Adam Lindgreen whose term expires after 8 years in the position.

Thyra Uth Thomsen began her academic career with a PhD from Aarhus School of Business, took on an Assistant Professor position at Roskilde University and joined CBS in 2004 as Associate Professor at the Department of Marketing. From 2017-2020, she was Deputy Head of the Department, and for the past 8 years she has been Academic Director of CBS’ Assistant Professor Programme. She is currently also a member of the BSc and MSc EBA study boards. 

Over the years, Thyra has been deeply involved in strategic initiatives within the department and across CBS and has proven a dedicated, ambitious and persistent collaborator in bringing CBS forward as the top provider of pedagogic competences and excellent programmes.

"I am honoured to lead the Department of Marketing into a dynamic future, in which we will continue to highlight the impact of our vibrant discipline on both business and the greater good. Given the evolving educational landscape, I look very much forward to our joint efforts in leveraging the department’s excellent research base to develop innovative contributions for CBS’ education portfolio in close collaboration with both internal and external stakeholders,” says Thyra Uth Thomsen.

Inger Askehave, Acting President at CBS, puts emphasis on the great fit between Thyra’s competences and the significant shifts in the educational landscape which lie ahead both at CBS and in the Danish university sector:

“With her proven track record in consumer research coupled with her significant experience in developing, leading and improving quality programmes in marketing and transformative education, Thyra has clearly demonstrated her ability to think holistically and make necessary change. At a time of significant shifts in the educational landscape both at CBS and nationally, the qualities that Thyra possesses will be strongly valued. Thyra is an emphatic, dedicated and collaborative leader, and I look forward to welcoming her into the leadership team at CBS,” says Acting President Inger Askehave.

“I also want to extend a huge thank you to Adam Lindgreen. The accomplishments Adam has attained during his tenure as the head of the department are genuinely remarkable, with substantial advancements in research quality and a noteworthy elevation of the department's academic standing and reputation,” Inger Askehave adds.

The page was last edited by: Sekretariat for Ledelse og Kommunikation // 01/30/2024