Coca-Cola is coming to CBS

Have you ever stood by the cooler and tried to find a Coke with someone's name you care about? Have you ever uploaded a “Share a Coke with” photo on social media? Have you ever wondered who managed this campaign in Denmark?

Thursday, October 3, 2013 - 17:00 to 19:30
Have you ever shared a Coke with someone you care about? Of course you have. 
So come together to our Coca-Cola event, where you can meet the people in charge of the “Share a Coke with” campaign and let them take you on an exclusive tour behind the scenes of this amazing campaign. 
Summertime is a great time for drinking soft drinks and Coca-Cola wants to make the most of it in a personal way with the "Share a Coke" campaign. The personalized campaign is a rollout of a successful program first launched in Australia in 2011. To tell us more about the campaign we are very pleased to present to you, Charlotte van Burleigh, Country Manager, and Peter Hædersdal, Market Activation Manager. 
17:00: Welcome
17:10: About Coca-Cola and their handling of brands
17:50: Break 
18:00: The creation of the “Share a Coke with” campaign
18:45: Networking and refreshments 
Copenhagen Business School
Solbjerg Plads 3
2000 Frederiksberg
Read more and keep updated here
The event is free and everyone is welcome. 
We are looking forward to seeing you! 


The page was last edited by: Communications // 12/17/2017