Servitize.dk

Abstract:

As part of the Servitize.dk program, this CBS research investigates how the integration of the three elements, product, service and data is best utilized bycompanies for corporate success. We call it “The P+S+D Integration Challenge”.The Servitize.dk program aims to further strengthen the competitiveness of Danish organizations within the area of servitization.The Servitize.dk program is a national effort, funded by the Danish IndustryFoundation, in which CBS collaborates with FORCE Technology, Aarhus University BTECH, the Danish Technological Institute, and Alexandra Institute.The CBS research in the Servitize.dk program builds upon the two earlier research projects at CBS: “Driving Competitiveness through Servitization” and “From Big Data to Big Business (BDBB): Understanding datadriven business development”.