svwmarktg
Department of Marketing
Sylvia
von Wallpach
Professor with special responsibilities
,
Dr., SFHEA
Room:
SOL/C3.29
Tel:
+4538152191
E-mail:
svw.marktg@cbs.dk
281841
Presentation
Sylvia achieved her doctoral degree at the University of Innsbruck (Austria), where she also held different academic positions between 2006 and 2014. She gained international experience as visiting scholar at Boston College (MA, USA) and as Erwin Schrödinger Post-Doctoral Fellow at Copenhagen Business School (Denmark).
Sylvia’s main research interests are in the fields of branding, interpretative consumer research, and qualitative method development. Her research has been published in renowned academic journals (e.g., Tourism Management, Journal of Business Ethics, Journal of Business Research, Psychology and Marketing,) and has been awarded international prices (e.g., Social Science Space Impact Contest winner 2020; Young Researcher Award 2013 of the "Wissenschaftliche Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft e. V."; German Market Research Award 2012).
Sylvia shows active engagement in the international academic community as Associate Editor for Marketing at the European Management Journal, as organizer/chair of the EMAC Climber Community (https://www.emac-online.org/intrest-groups/emac-climber-community), as co-chair of the French Austrian German Workshop on Consumer Behavior, and as regular reviewer for various marketing journals.
Primary research areas
- Brands as social, processual phenomena
- Multi-stakeholder brand co-creation
- Brand experience
- Cognitive brand representation and retrieval
- Brand relationships and identity work over the life course and in life transitions
- Experiential luxury and brands
- Qualitative method development and comparison
Administrative tasks
Link to this homepage
www.cbs.dk/en/staff/svwmarktg
Courses
Courses for CBS students
- Applied Strategic Brand Management (summer term – blended course)
- New Frontiers in Branding: From static to dynamic branding approaches (winter term - online course)
- Perspectives in Strategic Brand Management (winter term – blended course)
Courses for CBS staff
- Crash Course in Online Learning Activities (for CBS staff – see teach.cbs.dk)
Supervision
- Supervision of Master and PhD theses related to the above stated areas of primary research interest.
- Supervision of Assistant Professors in the CBS Assistant Professor Program (APP)
Other teaching activities
- Teaching accreditation: HEA Senior Fellow (SFHEA)
Selected publications
Leban, M., Uth Thomsen, T, von Wallpach, S. & Voyer, B.G. (forthcoming). Constructing personas: How high-net-worth social media influencers reconcile ethicality and living a luxury lifestyle. Journal of Business Ethics.
Uth Thomsen, T., Holmqvist, J., von Wallpach, S., Hemetsberger, A. & Belk, R.W. (2020). Conceptualizing unconventional luxury. Journal of Business Research, 116(8), 441-445.
von Wallpach, S., Hemetsberger, A., Uth Thomsen, T. & Belk, R.W. (2020). Moments of luxury: A qualitative account of the experiential essence of luxury. Journal of Business Research, 116(8), 491-502.
Zenker, S., von Wallpach, S., Braun, E. & Vallaster, C. (2019). How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study. Tourism Management, 71(April), 197-212.
Vallaster, C. & von Wallpach, S. (2018). Brand strategy co-creation in a nonprofit context: A strategy-as-practice approach. Nonprofit and Voluntary Sector Quarterly, 47(5), 984-1006.
Wider, S., von Wallpach, S. & Mühlbacher, H. (2018). Brand management: Unveiling the delusion of control. European Management Journal, 36(3), 301-305.
von Wallpach, S., Hemetsberger, A. & Espersen, P. (2017). Performing identities: Processes of brand and stakeholder identity co-construction. Journal of Business Research, 70C, 443-452.
von Wallpach, S., Voyer, B., Kastanakis, M. & Mühlbacher, H. (2017). Co-creating stakeholder and brand identities: Introduction to the special section. Journal of Business Research, 70C, 395-398.
Koll, O. & von Wallpach, S. (2014). Intended brand associations: Do they really drive consumer response? Journal of Business Research, 67(7), 1501–1507.
von Wallpach, S. & Kreuzer, M. (2013). Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors. Journal of Business Research. 66(9), 1325-1331. www.multisensorysculpting.com
Vallaster, C. & von Wallpach, S. (2013). An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation. Journal of Business Research, 66(9), 1505-1515.
Koll, O., von Wallpach, S. & Kreuzer, M. (2010). Multi-method research on consumer-brand associations: Comparing free associations, storytelling, and collages. Psychology and Marketing, 27(6), 584-602.
Publications sorted by:
2023
Oliver Koll; Sylvia von Wallpach; Boris Uzelac / Stakeholder-oriented Brand Management : A Venn-diagram Approach to Monitor Brand Associations.
In: European Management Journal, Vol. 41, No. 3, 6.2023, p. 437-444
In: European Management Journal, Vol. 41, No. 3, 6.2023, p. 437-444
Journal article > peer review
Sarah Schwarz; Andrea Hemetsberger; Sylvia von Wallpach / When Less is More : Understanding Luxury in Mobility Contexts.
Abstract from 4th Brand Meaning Network Meeting, 2023
Abstract from 4th Brand Meaning Network Meeting, 2023
Conference abstract for conference > peer review
2022
Sarah Robinson; Maral Muratbekova-Touron; Christian Linder; Ricarda B. Bouncken; Melike N. Findikoglu; Massimo Garbuio; Martina Hartner-Tiefenthaler; Ioannis C. Thanos; Barak S. Aharonson; Andreas Strobl; Haina Zhang; Antonia Erz; Sylvia von Wallpach; Pinar Bayhan Karapinar; Andreas Diedrich; Eve Saint-Germes; Rosanna Cole / 40th Anniversary Editorial : Looking Backwards to Move Forward in Management Research.
In: European Management Journal, Vol. 40, No. 4, 2022, 8 p., p. 459-466
In: European Management Journal, Vol. 40, No. 4, 2022, 8 p., p. 459-466
Editorial
Sylvia von Wallpach; Andrea Hemetsberger / Brands in Action : Understanding Corporate Branding Dynamics from an Action Net Perspective.
In: The Routledge Companion to Corporate Branding. ed. /Oriol Iglesias; Nicholas Ind; Majken Schultz. Abingdon : Routledge 2022, p. 111-130 (Routledge Companions in Business, Management and Marketing)
In: The Routledge Companion to Corporate Branding. ed. /Oriol Iglesias; Nicholas Ind; Majken Schultz. Abingdon : Routledge 2022, p. 111-130 (Routledge Companions in Business, Management and Marketing)
Book chapter > peer review
Stefan Markovic; Richard Jones; Sylvia von Wallpach; Adam Lindgreen / Preface
In: Research Handbook on Brand Co-creation: Theory, Practice and Ethical Implications. . ed. /Stefan Markovic; Richard Jones; Sylvia von Wallpach; Adam Lindgreen. Cheltenham : Edward Elgar Publishing 2022, p. xxiv–xxxiv
In: Research Handbook on Brand Co-creation: Theory, Practice and Ethical Implications. . ed. /Stefan Markovic; Richard Jones; Sylvia von Wallpach; Adam Lindgreen. Cheltenham : Edward Elgar Publishing 2022, p. xxiv–xxxiv
Preface/postscript
Stefan Markovic (Editor) ; Richard Jones (Editor) ; Sylvia von Wallpach (Editor) ; Adam Lindgreen (Editor) / Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications.
Cheltenham : Edward Elgar Publishing 2022, 448 p.
Cheltenham : Edward Elgar Publishing 2022, 448 p.
Anthology > peer review
2021
Marina Leban; Thyra Uth Thomsen; Sylvia von Wallpach; Benjamin G. Voyer / Constructing Personas : How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle.
In: Journal of Business Ethics, Vol. 169, No. 2, 3.2021, p. 225-239
In: Journal of Business Ethics, Vol. 169, No. 2, 3.2021, p. 225-239
Journal article > peer review
Annemette Kjærgaard; Thyra Uth Thomsen; Sylvia von Wallpach / Transformations towards Blended Learning : Key Issues to Address.
In: Handbook of Teaching and Learning at Business Schools: A Practice-based Approach. . ed. /Thyra Uth Thomsen; Adam Lindgreen; Annemette Kjærgaard; Eleri Rosier; Aybars Tuncdogan. Cheltenham : Edward Elgar Publishing 2021, p. 115–122
In: Handbook of Teaching and Learning at Business Schools: A Practice-based Approach. . ed. /Thyra Uth Thomsen; Adam Lindgreen; Annemette Kjærgaard; Eleri Rosier; Aybars Tuncdogan. Cheltenham : Edward Elgar Publishing 2021, p. 115–122
Book chapter > peer review
2020
Thyra Uth Thomsen; Jonas Holmqvist; Sylvia von Wallpach; Andrea Hemetsberger; Russel W. Belk / Conceptualizing Unconventional Luxury
In: Journal of Business Research, Vol. 116, 2020, 5 p., p. 441-445
In: Journal of Business Research, Vol. 116, 2020, 5 p., p. 441-445
Editorial > peer review
Sylvia von Wallpach; Andrea Hemetsberger; Thyra Uth Thomsen; Russel W. Belk / Moments of Luxury : A Qualitative Account of the Experiential Essence of Luxury.
In: Journal of Business Research, Vol. 116, 8.2020, p. 491-502
In: Journal of Business Research, Vol. 116, 8.2020, p. 491-502
Journal article > peer review
2020
Melvin Prince; Attila Yaprak; Mark Cleveland; Mark A.P. Davies; Alexander Josiassen; Andrea Nechtelberger; Martin Nechtelberger; Dayananda Palihawadana; Walter Renner; Sona Chovanova Supekova; Sylvia Von Wallpach / The Psychology of Consumer Ethnocentrism and Cosmopolitanism : A Five-country Study of Values, Moral Foundations, Gender Identities and Consumer Orientations.
In: International Marketing Review, Vol. 37, No. 6, 2020, p. 1013-1049
In: International Marketing Review, Vol. 37, No. 6, 2020, p. 1013-1049
Journal article > peer review
2019
Sebastian Zenker; Sylvia von Wallpach; Erik Braun; Christine Vallaster / How the Refugee Crisis Impacts the Decision Structure of Tourists : A Crosscountry Scenario Study.
In: Tourism Management, Vol. 71, 4.2019, p. 197-212
In: Tourism Management, Vol. 71, 4.2019, p. 197-212
Journal article > peer review
Christine Vallaster; Sylvia von Wallpach / How to Cocreate Your Nonprofit Brand with Your Stakeholders
In: Nonprofit Quarterly, Vol. 26, No. 2, 2019, p. 24-28
In: Nonprofit Quarterly, Vol. 26, No. 2, 2019, p. 24-28
Journal article
Minas Kastanakis; Sarah Robinson; Yannis Tsalavoutas; Mario Fernando; Claudia Jonczyk; Uriel Stettner; Ioannis Thanos; Barak Aharonson; Kristina Potočnik; Haina Zhang; Antonia Erz; Sylvia von Wallpach; Andreas Diedrich; Christopher R. Leupold; Liz Breen / Making a Difference : Thoughts on Management Scholarship from the Editorial Team.
In: European Management Journal, Vol. 37, No. 3, 2019, 6 p., p. 245-250
In: European Management Journal, Vol. 37, No. 3, 2019, 6 p., p. 245-250
Editorial
Sylvia von Wallpach; Maria Kreuzer / Multi-Sensory Sculpting® (MSS) : Die Erhebung multi-sensorischen Markenwissens anhand von Skulpturen.
In: Transfer - Werbeforschung & Praxis, Vol. 65, No. 1, 2019, p. 57-60
In: Transfer - Werbeforschung & Praxis, Vol. 65, No. 1, 2019, p. 57-60
Journal article
Sylvia von Wallpach; Maria Kreuzer / Tapping Embodied Brand Knowledge : A Comparison of Visual versus Multisensory Retrieval Methods.
In: TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive Action - Design and Branding. . ed. /Anders Michelsen; Frauke Wiegand. Liverpool : Liverpool University Press 2019, p. 235-250
In: TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive Action - Design and Branding. . ed. /Anders Michelsen; Frauke Wiegand. Liverpool : Liverpool University Press 2019, p. 235-250
Book chapter > peer review
2018
Sylvia von Wallpach; Richard Gyrd-Jones; Stefan Markovic / Brand Co-creation : Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal.
In: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . ed. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Brussels : European Marketing Academy. EMAC 2018, 1 p. (Proceedings of the European Marketing Academy)
In: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . ed. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Brussels : European Marketing Academy. EMAC 2018, 1 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings > peer review
Serena Wider; Sylvia von Wallpach; Hans Mühlbacher / Brand Management : Unveiling the Delusion of Control.
In: European Management Journal, Vol. 36, No. 3, 6.2018, p. 301-305
In: European Management Journal, Vol. 36, No. 3, 6.2018, p. 301-305
Journal article > peer review
Christine Vallaster; Sylvia von Wallpach / Brand Strategy Co-creation in a Nonprofit Context : A Strategy-as-practice Approach.
In: Nonprofit and Voluntary Sector Quarterly, Vol. 47, No. 5, 10.2018, p. 984–1006
In: Nonprofit and Voluntary Sector Quarterly, Vol. 47, No. 5, 10.2018, p. 984–1006
Journal article > peer review
Serena Wider; Stefan Markovic; Sylvia von Wallpach / Brand Value Co-destruction in Collective Digital Discourse : A Case Study.
Abstract from 13th Global Brand Conference 2018, 2018
Abstract from 13th Global Brand Conference 2018, 2018
Conference abstract for conference > peer review
2018
Maria Kreuzer; Hans Mühlbacher; Sylvia von Wallpach / Home in the Re-making : Immigrants' Transcultural Experiencing of Home.
In: Journal of Business Research, Vol. 91, 10.2018, p. 334-341
In: Journal of Business Research, Vol. 91, 10.2018, p. 334-341
Journal article > peer review
Serena Wider; Andrea Lucarelli; Sylvia von Wallpach / Mediation as a Multi-dimensional Process of Brand-related Interaction
Abstract from 49th Annual Conference of the Association for Consumer Research. ACR 2018, 2018
Abstract from 49th Annual Conference of the Association for Consumer Research. ACR 2018, 2018
Conference abstract for conference > peer review
Stefan Markovic; Sylvia von Wallpach; Richard Gyrd-Jones / Multi-stakeholder Knowledge Sharing and Brand Co-creation : Ethical Considerations.
In: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . ed. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Brussels : European Marketing Academy. EMAC 2018, 1 p. (Proceedings of the European Marketing Academy)
In: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . ed. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Brussels : European Marketing Academy. EMAC 2018, 1 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings
Christine Vallaster; Sylvia von Wallpach; Sebastian Zenker / The Interplay Between Urban Policies and Grassroots City Brand Co-creation and Co-destruction During the Refugee Crisis : Insights From the City Brand Munich (Germany).
In: Cities, Vol. 80, 10.2018, p. 53-60
In: Cities, Vol. 80, 10.2018, p. 53-60
Journal article > peer review
2017
Sylvia von Wallpach; Benjamin Voyer; Minas Kastanakis; Hans Mühlbacher / Co-creating Stakeholder and Brand Identities : Introduction to the Special Section.
In: Journal of Business Research, Vol. 70, 2017, 4 p., p. 395–398
In: Journal of Business Research, Vol. 70, 2017, 4 p., p. 395–398
Editorial > peer review
Maria Kreuzer; Hans Mühlbacher; Sylvia von Wallpach / Home Within Me : Feelings of an “Inner Home” as Indicator for Consumer Well-being?.
In: Proceedings of the 15th Annual Meeting of the International Society for Quality-of-Life Studies (ISQOLS), Innsbruck, Austria : International Society for Quality-of-Life Studies 2017, 1 p.
In: Proceedings of the 15th Annual Meeting of the International Society for Quality-of-Life Studies (ISQOLS), Innsbruck, Austria : International Society for Quality-of-Life Studies 2017, 1 p.
Conference abstract in proceedings > peer review
Sylvia von Wallpach; Oliver Koll / Making Sense of Stakeholder Brand Reputations : A Venn-diagram Approach to Visualize Cross-stakeholder Homogeneity and Fit with Intended Reputation.
Paper presented at 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation , 2017
Paper presented at 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation , 2017
Paper > peer review
Sylvia von Wallpach; Andrea Hemetsberger; Peter Espersen / Performing Identities : Processes of Brand and Stakeholder Identity Co-construction.
In: Journal of Business Research, Vol. 70, 1.2017, p. 443-452
In: Journal of Business Research, Vol. 70, 1.2017, p. 443-452
Journal article > peer review
2016
Sylvia von Wallpach; Mia Backhausen / A Dynamic Perspective on Symbolic Co-branding : The Co-creation of Multiple Brands’ Meaning in the Context of Blogs.
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
Maria Kreuzer; Sylvia von Wallpach; Hans Muehlbacher; Bettina Sax / Home in the Making : How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home".
In: 2016 Global Marketing Conference at Hong Kong Proceedings. ed. /Juran Kim. Changwon : Global Alliance of Marketing & Management Associations 2016, p. 620-631
In: 2016 Global Marketing Conference at Hong Kong Proceedings. ed. /Juran Kim. Changwon : Global Alliance of Marketing & Management Associations 2016, p. 620-631
Article in proceedings > peer review
2016
Maria Kreuzer; Sylvia von Wallpach / How Researchers Can Stimulate “Thinking with all Senses” in Qualitative Research
In: QRCA VIEWS Magazine, Vol. 15, No. 2, 2016, p. 44-47
In: QRCA VIEWS Magazine, Vol. 15, No. 2, 2016, p. 44-47
Journal article
Sylvia von Wallpach; Andrea Hemetsberger; Peter Espersen / Performing LEGO : Co-Constructing Stakeholder and Brand Identity.
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
2015
Christine Vallaster; Sylvia von Wallpach / Brand Strategy Co-Creation : A Strategy-as-Practice Approach.
Abstract from The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, 2015
Abstract from The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, 2015
Conference abstract for conference > peer review
Sylvia von Wallpach; Andrea Hemetsberger; Martina Bauer / Consumption Narratives in Transition to Motherhood
Paper presented at French-Austrian-German Workshop on Consumer Behaviour, 2015
Paper presented at French-Austrian-German Workshop on Consumer Behaviour, 2015
Paper > peer review
Sylvia von Wallpach; Hans Mühlbacher / Heimat : Anchor in a Globalized World.
In: Proceedings of the 14th International Conference Marketing Trends 2015 Paris. ed. /Jean-Claude Andreani; Umberto Collesei. Brussels : European Marketing Academy. EMAC 2015
In: Proceedings of the 14th International Conference Marketing Trends 2015 Paris. ed. /Jean-Claude Andreani; Umberto Collesei. Brussels : European Marketing Academy. EMAC 2015
Article in proceedings > peer review
Suzanne C. Beckmann; Thyra Uth Thomsen; Sylvia von Wallpach / Pedagogical Principles in Online Teaching : Opportunities and Challenges.
Paper presented at The 44th EMAC Annual Conference 2015, 2015
Paper presented at The 44th EMAC Annual Conference 2015, 2015
Paper > peer review
Sylvia von Wallpach; Maria Kreuzer / Sinn-volle Markenkommunikation im Raum
In: Messedesign Jahrbuch 2015/2016: Das Standardwerk der Messedesignszene. . ed. /Sabine Marinescu; Janina Poesch. Stuttgart : Avedition 2015, p. 6-8
In: Messedesign Jahrbuch 2015/2016: Das Standardwerk der Messedesignszene. . ed. /Sabine Marinescu; Janina Poesch. Stuttgart : Avedition 2015, p. 6-8
Book chapter
Verena E. Stoeckl; Sabrina Gabl; Andrea Hemetsberger; Sylvia von Wallpach / The Risk in Losing You : Consumer Resonance to Brand Crisis.
Abstract from Brand Camp 3, 2015
Abstract from Brand Camp 3, 2015
Conference abstract for conference > peer review
Helle Haurum; Suzanne C. Beckmann; Sylvia von Wallpach; Mogens Bjerre / Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services
Paper presented at French-Austrian-German Workshop on Consumer Behaviour, 2015
Paper presented at French-Austrian-German Workshop on Consumer Behaviour, 2015
Paper > peer review
Andrea Hemetsberger; Sylvia von Wallpach; Martina Bauer / Women in Transition : Consumption Narratives of First-time Motherhood.
In: Advances in Consumer Research, Vol. 43, 46th Annual Conference of the Association for Consumer Research. ACR 2015, 2015, 6 p., p. 368-373
In: Advances in Consumer Research, Vol. 43, 46th Annual Conference of the Association for Consumer Research. ACR 2015, 2015, 6 p., p. 368-373
Conference article in journal > peer review
2014
Sylvia von Wallpach / Der Konsument als Designer
In: Südtiroler Wirtschaftszeitung, Vol. 47, No. 14, 2014
In: Südtiroler Wirtschaftszeitung, Vol. 47, No. 14, 2014
Journal article
Sabrina Gabl; Verena E. Stoeckl; Sylvia von Wallpach; Andrea Hemetsberger / Discourses of Brand Solidarisation
In: Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014Paris2014
In: Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014Paris2014
Article in proceedings > peer review
Verena E. Stoeckl; Sabrina Gabl; Sylvia von Wallpach; Andrea Hemetsberger / Discursive Brand Solidarisation : An Action Net Perspective.
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : European Marketing Academy. EMAC 2014 (Proceedings of the European Marketing Academy)
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : European Marketing Academy. EMAC 2014 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
Oliver Koll; Sylvia von Wallpach / Intended Brand Associations : Do They really Drive Consumer Response?.
In: Journal of Business Research, Vol. 67, No. 7, 2014, p. 1501–1507
In: Journal of Business Research, Vol. 67, No. 7, 2014, p. 1501–1507
Journal article > peer review
Christine Vallaster; Sylvia von Wallpach / Linking Strategy-As-Practice Knowledge and Multi-Stakeholder Brand Meaning Co-Creation : Insights from a Small, Non-Commercial Institutional Context.
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : European Marketing Academy. EMAC 2014 (Proceedings of the European Marketing Academy)
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : European Marketing Academy. EMAC 2014 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
Sylvia von Wallpach; Martina Bauer; Andrea Hemetsberger; Ingrid Probst; Katharina Auer-Srnka / Luxury Experiences over the Life Course : Insights into Generation Y.
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : European Marketing Academy. EMAC 2014 (Proceedings of the European Marketing Academy)
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : European Marketing Academy. EMAC 2014 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
Verena E. Stoeckl; Sabrina Gabl; Sylvia von Wallpach; Andrea Hemetsberger / One for All and All for the Brand
In: Proceedings of the Consumer Culture Theory Conference 2014. ed. /Henri Wiijo; Anastasia Seregina. Helsinki : Aalto University 2014, 3 p.
In: Proceedings of the Consumer Culture Theory Conference 2014. ed. /Henri Wiijo; Anastasia Seregina. Helsinki : Aalto University 2014, 3 p.
Conference abstract in proceedings > peer review
2013
Andrea Hemetsberger; Martina Bauer; Sylvia von Wallpach; Katrin Broger / "On Transit" : Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life.
In: Marketing - Zeitschrift fur Forschung und Praxis, Vol. 35, No. 1, 2013, p. 40-49
In: Marketing - Zeitschrift fur Forschung und Praxis, Vol. 35, No. 1, 2013, p. 40-49
Journal article > peer review
Sylvia von Wallpach; Martina Bauer; Andrea Hemetsberger / All in Good Time : Narratives of Luxury Experience in Transition to Motherhood .
2013
2013
Conference abstract for conference > peer review
Christine Vallaster; Sylvia von Wallpach / An Online Discursive Inquiry into the Social Dynamics of Multi-stakeholder Brand Meaning Co-creation
In: Journal of Business Research, Vol. 66, No. 9, 2013, p. 1505–1515
In: Journal of Business Research, Vol. 66, No. 9, 2013, p. 1505–1515
Journal article > peer review
2013
Andrea Hemetsberger; Sylvia von Wallpach / Brands as Action Nets
In: 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. . ed. /Elif Karaosmanoğlu; A. Banu Elmadağ Baş. Brussels : European Marketing Academy. EMAC 2.10.2013 (Proceedings of the European Marketing Academy)
In: 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. . ed. /Elif Karaosmanoğlu; A. Banu Elmadağ Baş. Brussels : European Marketing Academy. EMAC 2.10.2013 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
Maria Kreuzer; Sylvia von Wallpach; Martina Bauer / Employee During the Day, Consumer at Night : How Multiple Stakeholder Roles Impact Brand Meaning.
In: 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. . ed. /Elif Karaosmanoğlu; A. Banu Elmadağ Baş. Brussels : European Marketing Academy. EMAC 2.10.2013 (Proceedings of the European Marketing Academy)
In: 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. . ed. /Elif Karaosmanoğlu; A. Banu Elmadağ Baş. Brussels : European Marketing Academy. EMAC 2.10.2013 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
Sylvia von Wallpach; Maria Kreuzer; Martina Bauer / Employee During the Day, Consumer at Night : How Multiple Stakeholder Roles Impact Brand Meaning.
Abstract from Brand Camp 2, 2013
Abstract from Brand Camp 2, 2013
Conference abstract for conference > peer review
Sylvia von Wallpach; Maria Kreuzer / Multi-sensory Sculpting (MSS) : Eliciting Embodied Brand Knowledge via Multi-sensory Metaphors.
In: Journal of Business Research, Vol. 66, No. 9, 2013, p. 1325–1331
In: Journal of Business Research, Vol. 66, No. 9, 2013, p. 1325–1331
Journal article > peer review
Sylvia von Wallpach / Organizational Brand Identity Co-creation : An Action Net Approach.
Abstract from The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013, 2013
Abstract from The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013, 2013
Conference abstract for conference > peer review
Sylvia von Wallpach; Niels Kornum / Understanding Multi-Stakeholder Brand Co-Creation Networks : An Intersubjective Perspective.
Paper presented at The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013, 2013
Paper presented at The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013, 2013
Paper > peer review
Sylvia von Wallpach; Andrea Hemetsberger; Niels Kornum / Understanding Processes of Multi-Stakeholder Brand-Interessement
In: 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. . ed. /Elif Karaosmanoğlu; A. Banu Elmadağ Baş. Brussels : European Marketing Academy. EMAC 2013 (Proceedings of the European Marketing Academy)
In: 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. . ed. /Elif Karaosmanoğlu; A. Banu Elmadağ Baş. Brussels : European Marketing Academy. EMAC 2013 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
2012
Katrin Broger; Andrea Hemetsberger; Martina Bauer; Sylvia von Wallpach / "On Transit" : Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life.
In: Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012Innsbruck : University of Innsbruck 2012
In: Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012Innsbruck : University of Innsbruck 2012
Article in proceedings > peer review
Andrea Hemetsberger; Sylvia von Wallpach; Martina Bauer / 'Because I'm Worth It' : Luxury and the Construction of Consumers' Selves.
In: Advances in Consumer Research, Vol. 40, 2012, p. 483-489
In: Advances in Consumer Research, Vol. 40, 2012, p. 483-489
Journal article > peer review
Sylvia von Wallpach; Andrea Hemetsberger / Brands as Action Nets
Poster session presented at The 41th EMAC Annual Conference 2012, 2012
Poster session presented at The 41th EMAC Annual Conference 2012, 2012
Poster > peer review
2012
Maria Kreuzer; Sylvia von Wallpach / Comparing Uni-Sensory Versus Multi-Sensory Methods for Embodied Brand Knowledge Retrieval
In: Proceedings of the 41st EMAC Annual Conference . ed. /Paulo Rita. Brussels : European Marketing Academy. EMAC 2012 (Proceedings of the European Marketing Academy)
In: Proceedings of the 41st EMAC Annual Conference . ed. /Paulo Rita. Brussels : European Marketing Academy. EMAC 2012 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
Martina Bauer; Sylvia von Wallpach; Andrea Hemetsberger / Luxury & Myself : How Luxury Experiences Contribute to Consumer Selves.
In: Proceedings of the 41st EMAC Annual Conference . ed. /Paulo Rita. Brussels : European Marketing Academy. EMAC 2012 (Proceedings of the European Marketing Academy)
In: Proceedings of the 41st EMAC Annual Conference . ed. /Paulo Rita. Brussels : European Marketing Academy. EMAC 2012 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
Sylvia von Wallpach; Maria Kreuzer / Multi-Sensory Sculpting (MSS) : Die Erhebung multi-sensorischen Markenwissens anhand dreidimensionaler Skulptuen.
In: Kongress Special: Beiträge aus dem Wettbewerb zum Best Paper auf dem 47. Kongress der Deutschen Marktforschung. . ed. /Ulrikke Schöneberg. www : BVM 2012, p. 28-31
In: Kongress Special: Beiträge aus dem Wettbewerb zum Best Paper auf dem 47. Kongress der Deutschen Marktforschung. . ed. /Ulrikke Schöneberg. www : BVM 2012, p. 28-31
Article in proceedings
Oliver Koll; Sylvia von Wallpach; Sophia Platzgummer / The Impact of Brand Consensus on Board Reponse : Do homogeneous Brand Associations Benefit the Brand?.
In: Proceedings of the 41st EMAC Annual Conference . ed. /Paulo Rita. Brussels : European Marketing Academy. EMAC 2012 (Proceedings of the European Marketing Academy)
In: Proceedings of the 41st EMAC Annual Conference . ed. /Paulo Rita. Brussels : European Marketing Academy. EMAC 2012 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
2011
Christine Vallaster; Sylvia von Wallpach / Brand Meaning Co-creation of Newcomers : A Founder's Perspective.
Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, 2011
Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, 2011
Paper > peer review
Oliver Koll; Sylvia von Wallpach / Managing Stakeholder Brand Knowledge : Consensus and Match with Desired Brand Knowledge.
In: Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. . ed. /Maja Makovec Brencic; Tanja Dmitrovic; Monika Lapanja; Ajda Senicar. Ljubljana : Faculty of Economics, University of Ljubljana 25.5.2011
In: Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. . ed. /Maja Makovec Brencic; Tanja Dmitrovic; Monika Lapanja; Ajda Senicar. Ljubljana : Faculty of Economics, University of Ljubljana 25.5.2011
Article in proceedings > peer review
Sylvia von Wallpach; Maria Kreuzer / Multi-Sensory Sculpting (MSS) : Eliciting Brand Knowledge via Three-Dimensional Metaphors.
In: Proceedings 2011 SCP Winter Conference Feb 24-26: Society for Consumer Psychology. . ed. /Naomi Mandel; David Silvera; Maura Scott. Atlanta, GA : Society for Consumer Psychology 2011, p. 389-391
In: Proceedings 2011 SCP Winter Conference Feb 24-26: Society for Consumer Psychology. . ed. /Naomi Mandel; David Silvera; Maura Scott. Atlanta, GA : Society for Consumer Psychology 2011, p. 389-391
Article in proceedings > peer review
Sylvia von Wallpach; Maria Kreuzer / Multi-sensory Sculpting (MSS) : Eliciting Brand Knowledge via Three-Dimensional Metaphors.
Abstract from Brand Camp 1, 2011
Abstract from Brand Camp 1, 2011
Conference abstract for conference > peer review
Andrea Hemetsberger; Sylvia von Wallpach / Multi-stakeholder Brand Identity
In: Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. . ed. /Maja Makovec Brencic; Tanja Dmitrovic; Monika Lapanja; Ajda Senicar. Ljubljana : Faculty of Economics, University of Ljubljana 25.5.2011
In: Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. . ed. /Maja Makovec Brencic; Tanja Dmitrovic; Monika Lapanja; Ajda Senicar. Ljubljana : Faculty of Economics, University of Ljubljana 25.5.2011
Article in proceedings > peer review
Martina Bauer; Sylvia von Wallpach; Andrea Hemetsberger / My Little Luxury : A Consumer-Centered Experiential View.
In: Marketing ZFP - Journal of Research and Management, No. 1/11, 2011, p. 57-67
In: Marketing ZFP - Journal of Research and Management, No. 1/11, 2011, p. 57-67
Journal article > peer review
2010
Martina Bauer; Sylvia von Wallpach / Everyday Luxuries : A Consumer-centered View of Luxury.
In: Proceedings of the French-Austrian-German-Workshop on Consumer BehaviourInnsbruck2010
In: Proceedings of the French-Austrian-German-Workshop on Consumer BehaviourInnsbruck2010
Article in proceedings > peer review
Oliver Koll; Sylvia von Wallpach / How Facets of Unaided Brand Knowledge Affect Consumer Response
In: The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . . ed. /Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg : Department of Marketing. CBS 2010
In: The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . . ed. /Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg : Department of Marketing. CBS 2010
Article in proceedings > peer review
Oliver Koll; Sylvia von Wallpach; Maria Kreuzer / Multi-Method Research on Consumer-Brand Associations : Comparing Free Associations, Storytelling, and Collages.
In: Psychology & Marketing, Vol. 27, No. 6, 2010, p. 584-602
In: Psychology & Marketing, Vol. 27, No. 6, 2010, p. 584-602
Journal article > peer review
Sylvia von Wallpach; Maria Kreuzer / Multi-Sensory Sculpting (MSS) : Eliciting Embodied Brand Knowledge via Three-Dimensional Metaphors.
In: Proceedings of the 2010 Global Marketing Conference at Tokyo : Marketing in a Turbulent Environment. . ed. /Eun Young Kim . Gyeongnam : Korean Academy of Marketing Science 2010
In: Proceedings of the 2010 Global Marketing Conference at Tokyo : Marketing in a Turbulent Environment. . ed. /Eun Young Kim . Gyeongnam : Korean Academy of Marketing Science 2010
Article in proceedings > peer review
Sylvia von Wallpach; Melanie Hoppe / Multi-Stakeholder Brand Orientation
Abstract from The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, 2010
Abstract from The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, 2010
Conference abstract for conference > peer review
Christine Vallaster; Sylvia von Wallpach; Leslie de Chernatony / Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning
In: The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . . ed. /Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg : Department of Marketing. CBS 2010
In: The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . . ed. /Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg : Department of Marketing. CBS 2010
Article in proceedings > peer review
Sylvia von Wallpach; Arch Woodside / Surfacing Executives Interpretations of Self and the Roles of Co-Workers in Enacting Front and Back Stage Strategies
In: Case Study Research: Theory, Methods and Practice. . ed. /Arch Woodside. Bradford : Emerald Group Publishing 2010, p. 157-188
In: Case Study Research: Theory, Methods and Practice. . ed. /Arch Woodside. Bradford : Emerald Group Publishing 2010, p. 157-188
Book chapter > peer review
Christine Vallaster; Sylvia von Wallpach; Leslie de Chernatony / The Struggle for Corporate Legitimacy : A Discursive Inquiry into Multi-stakeholder Brand Meaning Co-creation.
Abstract from The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, 2010
Abstract from The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, 2010
Conference abstract for conference > peer review
2009
Oliver Koll; Sylvia von Wallpach / One Brand Perception? Or Many? : The Heterogeneity of Intra-Brand Knowledge.
In: Journal of Product and Brand Management, Vol. 18, No. 5, 2009, p. 338-345
In: Journal of Product and Brand Management, Vol. 18, No. 5, 2009, p. 338-345
Journal article > peer review
Sylvia von Wallpach; Arch Woodside / Organizational Science Theory of Realized Internal Branding
In: Proceedings of the 38th EMAC Conference, Nantes, France. ed. /Jean-Pierre Helfer; Jean-Louis Nicolas. Brussels : European Marketing Academy. EMAC 2009 (Proceedings of the European Marketing Academy)
In: Proceedings of the 38th EMAC Conference, Nantes, France. ed. /Jean-Pierre Helfer; Jean-Louis Nicolas. Brussels : European Marketing Academy. EMAC 2009 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
2009
Sylvia von Wallpach; Arch Woodside / Theory and Practice of Enacted Internal Branding : The Case of an Austrian B2B Company.
In: Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. . ed. /Mark S. Glynn; Arch G. Woodside. Bingley : Emerald Group Publishing 2009, p. 389-428 (Advances in Business Marketing and Purchasing, Vol. 15)
In: Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. . ed. /Mark S. Glynn; Arch G. Woodside. Bingley : Emerald Group Publishing 2009, p. 389-428 (Advances in Business Marketing and Purchasing, Vol. 15)
Book chapter > peer review
2008
Oliver Koll; Sylvia von Wallpach / Brand Meaning across Cultural and Organizational Boundaries
In: Proceedings of the 2008 AMS Cultural Perspectives in Marketing ConferenceNew York : AMS Press Inc. 2008
In: Proceedings of the 2008 AMS Cultural Perspectives in Marketing ConferenceNew York : AMS Press Inc. 2008
Article in proceedings > peer review
Oliver Koll; Sylvia von Wallpach / Do They Think what We Want Them to Think? : Evaluating the Fit Between Brand Identity and Reputation Across Multiple Stakeholders.
Abstract from The 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008, 2008
Abstract from The 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008, 2008
Conference abstract for conference > peer review
2007
Sylvia von Wallpach; Oliver Koll / Stakeholder Brand Reputations : What do They Have in Common?.
In: Proceedings of the 36th EMAC, Reykjavik, Iceland: Flexible Marketing in an Unpredictable World. . ed. /Halldór Örn Engilbertsson. Brussels : European Marketing Academy. EMAC 2007 (Proceedings of the European Marketing Academy)
In: Proceedings of the 36th EMAC, Reykjavik, Iceland: Flexible Marketing in an Unpredictable World. . ed. /Halldór Örn Engilbertsson. Brussels : European Marketing Academy. EMAC 2007 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
Sylvia von Wallpach; Oliver Koll / The Formation of Brand Reputation : A Stakeholder Perspective.
In: Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. 24-25th April 2007 . Birmingham : University of Birmingham Press 2007
In: Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. 24-25th April 2007 . Birmingham : University of Birmingham Press 2007
Article in proceedings > peer review
Oliver Koll; Andrea Hemetsberger; Elisabeth A Pichler; Sylvia von Wallpach / The Nature and Social Dynamics of Brand Interest Groups
In: Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. 24-25th April 2007 . Birmingham : University of Birmingham Press 2007
In: Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. 24-25th April 2007 . Birmingham : University of Birmingham Press 2007
Article in proceedings > peer review
Hans Mühlbacher; Sylvia von Wallpach / Wenn Markenwerte das Organisationsgeschehen leiten
In: Werteorientierte Unternehmensführung in Theorie und Praxis II. ed. /Wolf R. Böhnisch; Gerhard Reber; Gerlinde Leichtfried; Doris Hechenberger. Frankfurt am Main : Peter Lang 2007, p. 175-204
In: Werteorientierte Unternehmensführung in Theorie und Praxis II. ed. /Wolf R. Böhnisch; Gerhard Reber; Gerlinde Leichtfried; Doris Hechenberger. Frankfurt am Main : Peter Lang 2007, p. 175-204
Book chapter > peer review
2006
Christine Vallaster; Leslie de Chernatony; Sylvia von Wallpach / Weblogs. How they Contribute to Co-construct a Corporate Brand : The Case of Gate Gourmet.
In: Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. Birmingham University, 28-29th March 2006 . Birmingham : University of Birmingham Press 2006
In: Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. Birmingham University, 28-29th March 2006 . Birmingham : University of Birmingham Press 2006
Article in proceedings > peer review
More results... (total 88 results)
2020
Maria Kreuzer; Hans Mühlbacher; Sylvia von Wallpach / Impact in Action : Home in the Remaking.
London : SAGE Publications 2.2020
London : SAGE Publications 2.2020
Net publication - Internet publication
2017
Sylvia von Wallpach; Vatroslav Skare / EMAC Climber Community 2017 : This Year’s Highlights.
In: EMAC Chronicle: The European Marketing Academy Chronicle No 18 / November 2017. . ed. /Gerrit Van Buggen. Brussels : European Marketing Academy. EMAC 2017
In: EMAC Chronicle: The European Marketing Academy Chronicle No 18 / November 2017. . ed. /Gerrit Van Buggen. Brussels : European Marketing Academy. EMAC 2017
Report chapter
2016
Sylvia von Wallpach; Vatroslav Skare / EMAC Climber Community 2016 : This Year's Highlights .
In: EMAC Chronicle: The European Marketing Academy Chronicle No. 17 / October 2016. . ed. /Gerrit Van Buggen. Brussels : European Marketing Academy. EMAC 2016, p. 15
In: EMAC Chronicle: The European Marketing Academy Chronicle No. 17 / October 2016. . ed. /Gerrit Van Buggen. Brussels : European Marketing Academy. EMAC 2016, p. 15
Report chapter
2015
Sylvia von Wallpach / Südtirol Machte mich offen für Neues
In: Heimat & Welt, No. okt, 10.2015
In: Heimat & Welt, No. okt, 10.2015
Contribution to newspaper - Newspaper article
2024
Var kongen topchef, var hans bog virksomhedens strategi
19/01/2024 // Børsen // Tobias Lind Larsen
2023
Hvor svært kan det være at købe et par sko til 6500 kr?
26/05/2023 // Borsen.dk // Rikke Agnete Dam
2020
Hjemmespa: Sådan forkæler du dig selv i hverdagen
19/02/2020 // BT.dk
2016
Flagge zeigen (Das Image im eigenen Land)
07/03/2016 // Saison // Daniel Feichtner
Apotekers troværdighed blåstempler cremer med problematiske stoffer
18/01/2016 // Politiken.dk
Apoteker sælger cremer med mistænkte stoffer
16/01/2016 // Politiken // Mette Guldagger
2015
Brand – I’m lovin‘ it!
30/11/2015 // M-Magazin für Destinationsmarketing in Südtirol (Issue II - 2015) // Maria Cristina De Paoli
2014
CBS lancerer online kurser med ECTS point
24/04/2014 // CBSObserver.dk // Jesper Kock
2013
Die multi-sensorische Marke
01/08/2013 // Markenexzellenz im innovativen Mittelstand. Grundsätze, Arbeitsmethoden, Beispiele – ein Leitfaden für Praktiker. pp. 172-175 // Michael Casagranda, Michael Dünser, Georg Lippitsch, Rupert Mühlfellner, Mag. Markus Ruf, Felix Steininger
Die multi-sensorische Marke: Interview mit Dr. Sylvia von Wallpach und Dr. Maria Kreuzer, pp. 172-175
01/01/2013 // Markenexzellenz im innovativen Mittelstand. Grundsätze, Arbeitsmethoden, Beispiele – ein Leitfaden für Praktiker. Wiesbaden: Springer // Michael Casagranda, Michael Dünser, Georg Lippitsch, Rupert Mühlfellner, Mag. Markus Ruf, Felix Steininger
Academic Interests
Research Projects
Outside activities
- Member of the independent evaluation board of the Chamber of Commerce of Bolzano (Italy)