svwmarktg

Institut for Afsætningsøkonomi

Sylvia
von Wallpach
Professor MSO
,
Dr.


Kontor: SOL/C3.29
Tel:
+4538152191
E-mail: svw.marktg@cbs.dk
Præsentation

Sylvia opnåede sin doktorgrad ved University of Innsbruck (Østrig), hvor hun også havde forskellige akademiske stillinger mellem 2006 og 2014. Hun fik international erfaring som gæsteforsker ved Boston College (MA, USA) og som Erwin Schrödinger postdoktor ved Copenhagen Business School (Danmark).

Sylvias vigtigste forskningsinteresser ligger inden for branding, fortolkende forbrugerforskning og kvalitativ metodeudvikling. Hendes forskning er blevet offentliggjort i kendte akademiske tidsskrifter (f.eks. Tourism Management, Journal of Business Ethics, Journal of Business Research, Psychology and Marketing) og er blevet tildelt internationale priser (f.eks. Social Science Space Impact Contest-vinder 2020; Young Researcher Award 2013 af "Wissenschaftliche Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft e. V."; German Market Research Award 2012).

Sylvia viser aktivt engagement i det internationale akademiske samfund som associeret redaktør for marketing i European Management Journal, som arrangør/formand for EMAC Climber Community (https://www.emac-online.org/intrest-groups/emac-climber- community), som medformand for den franske østrigske tyske workshop om forbrugeradfærd og som fast korrekturlæser for forskellige marketingtidsskrifter.

Primære forskningsområder
  • Brands as social, processual phenomena
  • Multi-stakeholder brand co-creation
  • Brand experience
  • Cognitive brand representation and retrieval
  • Brand relationships and identity work over the life course and in life transitions
  • Experiential luxury and brands
  • Qualitative method development and comparison
Link til denne hjemmeside
www.cbs.dk/staff/svwmarktg
Kurser

Courses for CBS students:

  • Applied Strategic Brand Management (summer term – blended course)
  • New Frontiers in Branding: From static to dynamic branding approaches (winter term - online course)
  • Perspectives in Strategic Brand Management (winter term – blended course)

Courses for CBS staff:

  • Crash Course in Online Learning Activities (for CBS staff – see teach.cbs.dk)
Vejledning
  • Supervision of Master and PhD theses related to the above stated areas of primary research interest
  • Supervision of Assistant Professors in the CBS Assistant Professor Program (APP)
Udvalgte publikationer

Leban, M., Uth Thomsen, T, von Wallpach, S. & Voyer, B.G. (forthcoming). Constructing personas: How high-net-worth social media influencers reconcile ethicality and living a luxury lifestyle. Journal of Business Ethics.

Uth Thomsen, T., Holmqvist, J., von Wallpach, S., Hemetsberger, A. & Belk, R.W. (2020). Conceptualizing unconventional luxury. Journal of Business Research, 116(8), 441-445.

von Wallpach, S., Hemetsberger, A., Uth Thomsen, T. & Belk, R.W. (2020). Moments of luxury: A qualitative account of the experiential essence of luxury. Journal of Business Research, 116(8), 491-502.

Zenker, S., von Wallpach, S., Braun, E. & Vallaster, C. (2019). How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study. Tourism Management, 71(April), 197-212.

Vallaster, C. & von Wallpach, S. (2018). Brand strategy co-creation in a nonprofit context: A strategy-as-practice approach. Nonprofit and Voluntary Sector Quarterly, 47(5), 984-1006.

Wider, S., von Wallpach, S. & Mühlbacher, H. (2018). Brand management: Unveiling the delusion of control. European Management Journal, 36(3), 301-305.

von Wallpach, S., Hemetsberger, A. & Espersen, P. (2017). Performing identities: Processes of brand and stakeholder identity co-construction. Journal of Business Research, 70C, 443-452.

von Wallpach, S., Voyer, B., Kastanakis, M. & Mühlbacher, H. (2017). Co-creating stakeholder and brand identities: Introduction to the special section. Journal of Business Research, 70C, 395-398.

Koll, O. & von Wallpach, S. (2014). Intended brand associations: Do they really drive consumer response? Journal of Business Research, 67(7), 1501–1507.

von Wallpach, S. & Kreuzer, M. (2013). Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors. Journal of Business Research. 66(9), 1325-1331. www.multisensorysculpting.com

Vallaster, C. & von Wallpach, S. (2013). An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation. Journal of Business Research, 66(9), 1505-1515.

Koll, O., von Wallpach, S. & Kreuzer, M. (2010). Multi-method research on consumer-brand associations: Comparing free associations, storytelling, and collages. Psychology and Marketing, 27(6), 584-602.

Publikationer sorteret efter:
2021
Marina Leban; Thyra Uth Thomsen; Sylvia von Wallpach; Benjamin G. Voyer / Constructing Personas : How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle.
I: Journal of Business Ethics, Vol. 169, Nr. 2, 3.2021, s. 225-239
Tidsskriftartikel > peer review
2020
Thyra Uth Thomsen; Jonas Holmqvist; Sylvia von Wallpach; Andrea Hemetsberger; Russel W. Belk / Conceptualizing Unconventional Luxury
I: Journal of Business Research, Vol. 116, 2020, 5 s., s. 441-445
Leder > peer review
Sylvia von Wallpach; Andrea Hemetsberger; Thyra Uth Thomsen; Russel W. Belk / Moments of Luxury : A Qualitative Account of the Experiential Essence of Luxury.
I: Journal of Business Research, Vol. 116, 8.2020, s. 491-502
Tidsskriftartikel > peer review
Melvin Prince; Attila Yaprak; Mark Cleveland; Mark A.P. Davies; Alexander Josiassen; Andrea Nechtelberger; Martin Nechtelberger; Dayananda Palihawadana; Walter Renner; Sona Chovanova Supekova; Sylvia Von Wallpach / The Psychology of Consumer Ethnocentrism and Cosmopolitanism : A Five-country Study of Values, Moral Foundations, Gender Identities and Consumer Orientations.
I: International Marketing Review, Vol. 37, Nr. 6, 2020, s. 1013-1049
Tidsskriftartikel > peer review
2019
Sebastian Zenker; Sylvia von Wallpach; Erik Braun; Christine Vallaster / How the Refugee Crisis Impacts the Decision Structure of Tourists : A Crosscountry Scenario Study.
I: Tourism Management, Vol. 71, 4.2019, s. 197-212
Tidsskriftartikel > peer review
Christine Vallaster; Sylvia von Wallpach / How to Cocreate Your Nonprofit Brand with Your Stakeholders
I: Nonprofit Quarterly, Vol. 26, Nr. 2, 2019, s. 24-28
Tidsskriftartikel
Minas Kastanakis; Sarah Robinson; Yannis Tsalavoutas; Mario Fernando; Claudia Jonczyk; Uriel Stettner; Ioannis Thanos; Barak Aharonson; Kristina Potočnik; Haina Zhang; Antonia Erz; Sylvia von Wallpach; Andreas Diedrich; Christopher R. Leupold; Liz Breen / Making a Difference : Thoughts on Management Scholarship from the Editorial Team.
I: European Management Journal, Vol. 37, Nr. 3, 2019, 6 s., s. 245-250
Leder
Sylvia von Wallpach; Maria Kreuzer / Multi-Sensory Sculpting® (MSS) : Die Erhebung multi-sensorischen Markenwissens anhand von Skulpturen.
I: Transfer - Werbeforschung & Praxis, Vol. 65, Nr. 1, 2019, s. 57-60
Tidsskriftartikel
Sylvia von Wallpach; Maria Kreuzer / Tapping Embodied Brand Knowledge : A Comparison of Visual versus Multisensory Retrieval Methods.
I: TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive Action - Design and Branding. . red. /Anders Michelsen; Frauke Wiegand. Liverpool : Liverpool University Press 2019, s. 235-250
Bidrag til bog/antologi > peer review
2018
Sylvia von Wallpach; Richard Gyrd-Jones; Stefan Markovic / Brand Co-creation : Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal.
I: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . red. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Brussels : European Marketing Academy. EMAC 2018, 1 s. (Proceedings of the European Marketing Academy)
Konferenceabstrakt i proceedings > peer review
Flere resultater ...(i alt 81 )
Forskningsprojekter
Bibeskæftigelse
  • Member of the independent evaluation board of the Chamber of Commerce of Bolzano (Italy)