Department of Marketing

Associate professor

Room: SOL/C3.07

Dr. Selma Kadić-Maglajlić is an Associate Professor of Marketing at the Copenhagen Business School. Before joining CBS, she held various academic positions at the School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina. She earned her Ph.D. in 2013 from the School of Economics and Business, University of Ljubljana, Slovenia, and her dissertation received recognition for scientific and methodological excellence from the Institute for Market-Oriented Management, University of Mannheim.

Selma is also executive trainer, and TEDx speaker with prior experience in the automotive, entertainment, and media industries. She is passionate about helping organizations in optimizing their sales and marketing strategic decisions through robust analytics. Her research on the dark side of human behavior in selling interactions has secured multiple national, international, and EU funds, earning her several distinctions and awards. Her work has been published in various international journals, including the Journal of Business Ethics, British Journal of Management, Industrial Marketing Management, Journal of Business Research, Tourism Management, Technovation, International Marketing Review, Journal of International Marketing, among others. She serves as an Associate Editor for Special Issues at Industrial Marketing Management.

In addition to her role at CBS, she holds a visiting professorship position at Católica Porto Business School in Portugal. As a visiting professor, Dr. Kadic-Maglajlić has also taught at the University of Ljubljana (Ljubljana, Slovenia), Vienna University of Economics and Business - WU (Vienna, Austria), University of Zagreb (Zagreb, Croatia), and the University of Sarajevo (Sarajevo, Bosnia and Herzegovina). She is a member of the European Marketing Academy and the American Marketing Association, and the co-chair of the B2B Marketing Research Cluster (B2BMRC) at the Copenhagen Business School. 

Primary research areas
  • Dark-Side Behavior in B2B Sales Relationships.
  • Dark Side of Customer Behavior.
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Dr. Selma Kadić-Maglajlić has been supervising and examining B.Sc., M.Sc., and doctoral students at various international universities. Exemplary topics for a possible supervisions are: ethical usage of artificial intelligence in sales force management, ethical culture of sales teams and frontline employees, collaborative behavior of salespeople, modern workplace and sales force management.

Selected publications
  • Kadić-Maglajlić, S., Lages, C. R., & Sobhy Temerak, M. (2024). Dual perspective on the role of xenophobia in service sabotage. Tourism Management, 101, 104831. 
  • Temerak, M. S., Micevski, M., Kadić‐Maglajlić, S., & Latinovic, Z. (2024). Nuances of Sales–Service Ambidexterity across Varied Sales Job Types. British Journal of Management.
  • Kadic-Maglajlic S., Obadia C., Vida I. & Robson M. (2023) Moral Categorization of Opportunists in Cross‐Border Interfirm Relationships, Journal of Business Ethics, 188, 221–238,
  • Kadic-Maglajlic S., Micevski M., Lee N., Boso N. Vida I. (2019). Three Levels of Ethical Influences on Selling Behavior and Performance: Synergies and Tensions, Journal of Business Ethics, 156(2), pp 377–397,
Publications sorted by:
Selma Kadic-Maglajlic; Cristiana R. Lages; Mohamed Sobhy Temerak / Dual Perspective on the Role of Xenophobia in Service Sabotage
In: Tourism Management, Vol. 101, 4.2024
Journal article > peer review
Selma Kadic-Maglajlic; Cristiana R. Lages; Eleonora Pantano / No Time to Lie : Examining the Identity of Pro-vaccination and Anti-vaccination Supporters Through Their User-generated Content.
In: Social Science & Medicine, Vol. 347, 4.2024
Journal article > peer review
Mohamed Sobhy Temerak; Milena Micevski; Selma Kadic-Maglajlic; Zoran Latinovic / Nuances of Sales–service Ambidexterity Across Varied Sales Job Types
In: British Journal of Management, 7.3.2024
Journal article > peer review
Cristiana R. Lages; Rodrigo Perez-Vega; Selma Kadic-Maglajlic; Niloofar Borghei-Razavi / A Systematic Review and Bibliometric Analysis of the Dark Side of Customer Behavior : An Integrative Customer Incivility Framework.
In: Journal of Business Research, Vol. 161, 6.2023
Review article > peer review
Sheshadri Chatterjee; Ranjan Chaudhuri; Demetris Vrontis; Selma Kadic-Maglajlic / Adoption of AI Integrated Partner Relationship Management (AI-PRM) in B2B sales Channels : Exploratory Study.
In: Industrial Marketing Management, Vol. 109, 2.2023, p. 164-173
Journal article > peer review
Mohamed Sobhy Temerak; Milena Micevski; Selma Kadic-Maglajlic; Zoran Latinovic / All Salespeople are (not) Created Equal : Customers’ Views on a Creator, a Getter, and a Taker.
Abstract from AMS 2023 Annual Conference, 2023
Conference abstract for conference > peer review
Maja Arslanagić-Kalajdžić; Muamer Halilbašić; Melika Husić-Mehmedović; Selma Kadic-Maglajlic; Amra Kapo; Lejla Turulja / Baseline Study on Care Economy in Bosnia and Herzegovina : Overview of the Key Denominators, Policy and Programming Options.
Sarajevo : United Nations Entity for Gender Equality and the Empowerment of Women 2023, 88 p.
Report > peer review
Selma Kadic-Maglajlic; Claude Obadia; Irena Vida; Matthew J. Robson / Moral Categorization of Opportunists in Cross-border Interfirm Relationships
In: Journal of Business Ethics, Vol. 188, No. 2, 11.2023, p. 221-238
Journal article > peer review
Aulona Ulqinaku; Selma Kadic-Maglajlic; Gülen Sarial Abi / Social Media as a Living Laboratory for Researchers : The Relationship Between Linguistics and Online User Responses.
In: Internet Research, 15.12.2023
Journal article > peer review
Selma Kadic-Maglajlic; Maja Arslanagić-Kalajdžić; Adam Lindgreen; C. Anthony Di Benedetto / Special Issues in Industrial Marketing Management: Past, Present, and Future
In: Industrial Marketing Management, Vol. 109, 2023, 5 p., p. A2-A6
Editorial > peer review
More results... (total 47 results)
Outside activities