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Department of Marketing
Dr. Selma Kadić-Maglajlić is an Associate Professor of Marketing at the Copenhagen Business School. Before joining CBS, she held various academic positions at the School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina. She earned her Ph.D. in 2013 from the School of Economics and Business, University of Ljubljana, Slovenia, and her dissertation received recognition for scientific and methodological excellence from the Institute for Market-Oriented Management, University of Mannheim.
Selma is also executive trainer, and TEDx speaker with prior experience in the automotive, entertainment, and media industries. She is passionate about helping organizations in optimizing their sales and marketing strategic decisions through robust analytics. Her research on the dark side of human behavior in selling interactions has secured multiple national, international, and EU funds, earning her several distinctions and awards. Her work has been published in various international journals, including the Journal of Business Ethics, British Journal of Management, Industrial Marketing Management, Journal of Business Research, Tourism Management, Technovation, International Marketing Review, Journal of International Marketing, among others. She serves as an Associate Editor for Special Issues at Industrial Marketing Management.
In addition to her role at CBS, she holds a visiting professorship position at Católica Porto Business School in Portugal. As a visiting professor, Dr. Kadic-Maglajlić has also taught at the University of Ljubljana (Ljubljana, Slovenia), Vienna University of Economics and Business - WU (Vienna, Austria), University of Zagreb (Zagreb, Croatia), and the University of Sarajevo (Sarajevo, Bosnia and Herzegovina). She is a member of the European Marketing Academy and the American Marketing Association, and the co-chair of the B2B Marketing Research Cluster (B2BMRC) at the Copenhagen Business School.
- Dark-Side Behavior in B2B Sales Relationships.
- Dark Side of Customer Behavior.
- Professional Selling (MSc in Economics and Business Administration - Sales Management)
- International Marketing and Sales (Elective course, MSc in Economics and Business Administration)
Dr. Selma Kadić-Maglajlić has been supervising and examining B.Sc., M.Sc., and doctoral students at various international universities. Exemplary topics for a possible supervisions are: ethical usage of artificial intelligence in sales force management, ethical culture of sales teams and frontline employees, collaborative behavior of salespeople, modern workplace and sales force management.
- Kadić-Maglajlić, S., Lages, C. R., & Sobhy Temerak, M. (2024). Dual perspective on the role of xenophobia in service sabotage. Tourism Management, 101, 104831. https://doi.org/10.1016/j.tourman.2023.104831
- Temerak, M. S., Micevski, M., Kadić‐Maglajlić, S., & Latinovic, Z. (2024). Nuances of Sales–Service Ambidexterity across Varied Sales Job Types. British Journal of Management. https://doi.org/10.1111/1467-8551.12807
- Kadic-Maglajlic S., Obadia C., Vida I. & Robson M. (2023) Moral Categorization of Opportunists in Cross‐Border Interfirm Relationships, Journal of Business Ethics, 188, 221–238, https://doi.org/10.1007/s10551-022-05295-8
- Kadic-Maglajlic S., Micevski M., Lee N., Boso N. Vida I. (2019). Three Levels of Ethical Influences on Selling Behavior and Performance: Synergies and Tensions, Journal of Business Ethics, 156(2), pp 377–397, https://doi.org/10.1007/s10551-017-3588-1
In: Journal of Business Research, Vol. 188, 2.2025
In: Tourism Management, Vol. 101, 4.2024
In: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . ed. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, p. 190-210 (How To Guides)
In: Organizational Behavior and Human Decision Processes, Vol. 184, 9.2024
In: Social Science & Medicine, Vol. 347, 4.2024
In: British Journal of Management, Vol. 35, No. 4, 10.2024, p. 1994-2010
In: Internet Research, Vol. 34, No. 5, 2024, p. 1744-1774
In: 2024 AMA Summer Academic Conference. Proceedings: Reconnecting with Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People . . ed. /Sertan Kabadayi; Myla Bui; Lauren S. Grewal. Chicago : American Marketing Association 2024, 3 p., p. 610-612 (AMA Academic Conference Proceedings, Vol. 35)
In: Journal of Business Research, Vol. 161, 6.2023
In: Industrial Marketing Management, Vol. 109, 2.2023, p. 164-173
Abstract from AMS 2023 Annual Conference, 2023
Sarajevo : United Nations Entity for Gender Equality and the Empowerment of Women 2023, 88 p.
In: Journal of Business Ethics, Vol. 188, No. 2, 11.2023, p. 221-238
In: Industrial Marketing Management, Vol. 109, 2023, 5 p., p. A2-A6
In: Proceedings of the European Marketing Academy: EMAC 2023 Regional Conference. Brussels : European Marketing Academy. EMAC 2023, 1 p. (Proceedings of the European Marketing Academy)
In: Technovation, Vol. 110, 2.2022
In: 2022 AMA Summer Academic Conference Proceedings: Light in the Darkness: Marketing’s Role in Driving Positive Change. . ed. /Andrea Godfrey Flynn; Ravi Prakash Mehta; Cinthia Satornino. Vol. 33, Chicago : American Marketing Association 2022
In: Journal of Business Research, Vol. 140, 2.2022, p. 130-142
In: How to Fast-track Your Academic Career: A Guide for Mid-career Scholars. . ed. /Adam Lindgreen; C. Anthony Di Benedetto; Joëlle Vanhamme; John Nicholson. Cheltenham : Edward Elgar Publishing 2021, p. 13-37 (How To Guides)
In: Technological Forecasting and Social Change, Vol. 170, 9.2021
In: Journal of Business Research, Vol. 134, 9.2021, p. 601-617
In: A Research Agenda for Sales. ed. /Fernando Jaramillo; Jay P. Mulki. Cheltenham : Edward Elgar Publishing 2021, p. 109–134 (Elgar Research Agendas)
In: Journal of Business Research, Vol. 108, 1.2020, p. 466-475
In: Industrial Marketing Management, Vol. 91, 11.2020, p. 285-300
In: Industrial Marketing Management, Vol. 88, 7.2020, p. 12-21
In: Proceedings of the EMAC 2020 Regional ConferenceBrussels : European Marketing Academy. EMAC 2020, 1 p. (Proceedings of the European Marketing Academy)
In: Proceedings of the EMAC 2020 Regional ConferenceBrussels : European Marketing Academy. EMAC 2020, 1 p. (Proceedings of the European Marketing Academy)
In: Journal of Business Research, Vol. 104, 11.2019, p. 644-654
In: International Marketing Review, Vol. 36, No. 6, 2019, p. 979-995
In: Emerald Emerging Markets Case Studies, Vol. 9, No. 1, 30.3.2019
Zagreb : Sveuciliste u Zagrebu Ekonomski Fakultet 2019, 332 p.
Sarajevo : School of Economics and Business, Sarajevo, Bosnia and Herzegovina 2019, 324 p.
In: Journal of Business Research, Vol. 104, No. November, 2019, p. 552-562
In: Health Education and Behavior, Vol. 46, No. 6, 12.2019, p. 991-1000
In: Journal of Business Ethics, Vol. 156, No. 2, 2019, p. 377-397
In: Journal of Macromarketing, Vol. 39, No. 4, 12.2019, p. 431-446
In: Journal of Business Research, Vol. 86, No. May, 2018, p. 291-299
In: International Marketing Review, Vol. 35, No. 2, 2018, p. 215-235
In: Frontiers in Psychology, Vol. 9, 8.11.2018
In: Journal of Business Ethics, Vol. 141, No. 2, 2017, p. 249-265
In: Journal of Business Research, Vol. 80, No. November, 2017, p. 53-62
In: Journal of Business Research, Vol. 80, No. November, 2017, p. 266-276
In: British Food Journal, Vol. 119, No. 7, 2017, p. 1410-1422
In: European Business Review, Vol. 29, No. 6, 2017, p. 680-696
In: Journal of Business Research, Vol. 80, No. November, 2017, 4 p., p. 141-144
In: Journal of Business and Industrial Marketing, Vol. 31, No. 7, 2016, p. 877-888
In: Journal of Business Research, Vol. 69, No. 11, 2016, p. 5040-5045
In: Trziste, Vol. 26, No. 1, 2014, p. 93-108
In: Total Quality Management and Business Excellence, Vol. 25, No. 1-2, 2013, p. 141-157
In: Journal of International Marketing, Vol. 21, No. 4, 2013, p. 62-87
In: South East European Journal of Economics and Business, Vol. 8, No. 1, 2013, p. 53-61
24.9.2024
Sarajevo : TEDx Sarajevo 2023
B2B Sales is Turning You Neurotic
Sales jobs make people neurotic, but employers can protect workers health - just look at the construction industry
Research shows B2B sales jobs could be fostering increased levels of neuroticism among salespeople
Neuroticism & the Sales Profession
Growth Spark: Neurotic Sales Team? Here's How Leaders Can Help
U Sarajevu održan YouthSpeak forum: Kako digitalizacija utječe na nove generacije u poslovnom svijetu
Moj naučnoistraživački rad je aplikativan, praktičan i usmjeren na vrhunske pojedince u prodaji
- Consultant, USAID Diaspora Invest, Short-term Contract, 2023
- Consultant, MarketMakers Project implemented by HELVETAS Swiss Intercooperation, Short-term Contract, 2023
- Consultant, OREA Bazaar, Short-term Contract, 2023
- Consultant, UN Women, Short-term Contract, 2023
- 2022 - current Advisory board member, Includovate
- 2019 - current Advisory board member, Rootically