Department of Marketing

Associate professor

Room: SOL/C3.07

Dr. Selma Kadić-Maglajlić is an Associate Professor at the Department of Marketing at Copenhagen Business School. Prior to joining Copenhagen Business School in October 2019, she held several academic positions at School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina. After graduating in Business Administration in 2010 at the University of Zagreb, Croatia, she earned her doctoral degree in 2013 at School of Economics and Business, University of Ljubljana, Slovenia. Her doctoral dissertation is awarded for scientific and methodological excellence by Institute for Market-Oriented Management, University of Mannheim with IMU Research for practice Award.

Her research mostly focuses on interpersonal influences, emotions, and ethics in selling and sales management. Dr. Kadic-Maglajlic’s research has attracted multiple funds EU funds and has received several international distinctions and awards. Her work has been published in various international journals, including Journal of International Marketing, Journal of Business Ethics, Industrial Marketing Management, Journal of Business Research, International Marketing Review, Journal of Macromarketing, Journal of Business & Industrial Marketing and others. She is a member of European Marketing Academy, American Marketing Association and co-chair of B2B Marketing Research Cluster (B2BMRC) at  Copenhagen Business School.

As a visiting professor Dr. Kadic-Maglajlic was teaching at Vienna University of Economics and Business - WU (Austria), Stord/Haugesund University College (Norway), University of Ljubljana (Slovenia) and University of Zagreb (Croatia). She has helped many start-ups to develop their sales network but also collaborated with multinational organizations such as United National Development Program and United Nations Population Fund.

Primary research areas
  • Interpersonal influence, emotions, and ethics in selling and sales management
  • Innovation and export growth in B2B contexts
  • The role of emotions in consumer decision-making process
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  • Sales Implementation - CCUSO1004E (Customer & Commercial Development – CCD, MSc program)
  • International Marketing - CIMMO1069U.LA_F20 (International Marketing and Management – IMM, MSc Program)

Dr. Selma Kadić-Maglajlić has been supervising and examining B.Sc., M.Sc., and doctoral students at various international universities. Exemplary topics for a possible supervisions are: ethical usage of artificial intelligence in sales force management, ethical culture of sales teams and frontline employees, collaborative behavior of salespeople, modern workplace and sales force management.

Selected publications
  • Arslanagic-Kalajdzic, M., Kadic-Maglajlic, S., & Miocevic, D. (2020). The power of emotional value: Moderating customer orientation effect in professional business services relationships. Industrial Marketing Management88, 12-21.
  • Micevski M., Dewsnap B., Cadogan J. W., Kadic-Maglajlic S. & Boso N. (2019) Sales Intra-Functional Flexibility: Its Relationship to Performance and Moderating Effects on Role Stressors, Journal of Business Research, 104, pp. 552-562
  • Kadic-Maglajlic S., Micevski M., Lee N., Boso N. Vida I. (2019). Three Levels of Ethical Influences on Selling Behavior and Performance: Synergies and Tensions, Journal of Business Ethics, 156(2), pp 377–397   
  • Kadić-Maglajlić S., Arslanagić-Kalajdžić M., Micevski M. Michaelidou N. Nemkova K. (2017). Controversial advert perceptions in SNS advertising: the role of ethical judgement and religious commitment, Journal of Business Ethics, 141(2), pp. 249-265,  
  • Boso N., Story V. Cadogan J.W., Micevski M., Kadić-Maglajlić S. (2013) Firm innovativeness and export performance: environmental, networking and structural contingencies, Journal of International Marketing, 21(4), pp. 62-87,
Publications List
Publications sorted by:
Selma Kadic-Maglajlic; Cristiana R. Lages; Mohamed Sobhy Temerak / Dual Perspective on the Role of Xenophobia in Service Sabotage
In: Tourism Management, Vol. 101, 4.2024
Journal article > peer review
Cristiana R. Lages; Rodrigo Perez-Vega; Selma Kadic-Maglajlic; Niloofar Borghei-Razavi / A Systematic Review and Bibliometric Analysis of the Dark Side of Customer Behavior : An Integrative Customer Incivility Framework.
In: Journal of Business Research, Vol. 161, 6.2023
Review article > peer review
Sheshadri Chatterjee; Ranjan Chaudhuri; Demetris Vrontis; Selma Kadic-Maglajlic / Adoption of AI Integrated Partner Relationship Management (AI-PRM) in B2B sales Channels : Exploratory Study.
In: Industrial Marketing Management, Vol. 109, 2.2023, p. 164-173
Journal article > peer review
Mohamed Sobhy Temerak; Milena Micevski; Selma Kadic-Maglajlic; Zoran Latinovic / All Salespeople are (not) Created Equal : Customers’ Views on a Creator, a Getter, and a Taker.
Abstract from AMS 2023 Annual Conference, 2023
Conference abstract for conference > peer review
Maja Arslanagić-Kalajdžić; Muamer Halilbašić; Melika Husić-Mehmedović; Selma Kadic-Maglajlic; Amra Kapo; Lejla Turulja / Baseline Study on Care Economy in Bosnia and Herzegovina : Overview of the Key Denominators, Policy and Programming Options.
Sarajevo : United Nations Entity for Gender Equality and the Empowerment of Women 2023, 88 p.
Report > peer review
Selma Kadic-Maglajlic; Claude Obadia; Irena Vida; Matthew J. Robson / Moral Categorization of Opportunists in Cross-border Interfirm Relationships
In: Journal of Business Ethics, Vol. 188, No. 2, 11.2023, p. 221-238
Journal article > peer review
Selma Kadic-Maglajlic; Maja Arslanagić-Kalajdžić; Adam Lindgreen; C. Anthony Di Benedetto / Special Issues in Industrial Marketing Management: Past, Present, and Future
In: Industrial Marketing Management, Vol. 109, 2023, 5 p., p. A2-A6
Editorial > peer review
Dario Miocevic; Maja Arslanagić-Kalajdžić; Selma Kadic-Maglajlic / Competition from Informal Firms and Product Innovation in EU Candidate Countries : A Bounded Rationality Approach.
In: Technovation, Vol. 110, 2.2022
Journal article > peer review
Ad de Jong; Johannes Habel; Nathaniel Hartmann; Selma Kadic-Maglajlic; Nicolas A. Zacharias / The Neurotic Salesperson
In: 2022 AMA Summer Academic Conference Proceedings: Light in the Darkness: Marketing’s Role in Driving Positive Change. . ed. /Andrea Godfrey Flynn; Ravi Prakash Mehta; Cinthia Satornino. Vol. 33, Chicago : American Marketing Association 2022
Conference abstract in proceedings > peer review
Maja Arslanagic-Kalajdzic; Selma Kadic-Maglajlic; Jasmina Dlacic; Vesna Zabkar / “We Go Together” : Understanding Social Cause-related Purchase Intentions of Young Adults.
In: Journal of Business Research, Vol. 140, 2.2022, p. 130-142
Journal article > peer review
More results... (total 43 results)
Research Projects
Outside activities