Department of Marketing

Associate professor

Room: SOL/C3.07

Dr. Selma Kadić-Maglajlić is an Associate Professor at the Department of Marketing at Copenhagen Business School. Prior to joining Copenhagen Business School in October 2019, she held several academic positions at School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina. After graduating in Business Administration in 2010 at the University of Zagreb, Croatia, she earned her doctoral degree in 2013 at School of Economics and Business, University of Ljubljana, Slovenia. Her doctoral dissertation is awarded for scientific and methodological excellence by Institute for Market-Oriented Management, University of Mannheim with IMU Research for practice Award.

Her research mostly focuses on interpersonal influences, emotions, and ethics in selling and sales management. Dr. Kadic-Maglajlic’s research has attracted multiple funds EU funds and has received several international distinctions and awards. Her work has been published in various international journals, including Journal of International Marketing, Journal of Business Ethics, Industrial Marketing Management, Journal of Business Research, International Marketing Review, Journal of Macromarketing, Journal of Business & Industrial Marketing and others. She is a member of European Marketing Academy, American Marketing Association and co-chair of B2B Marketing Research Cluster (B2BMRC) at  Copenhagen Business School.

As a visiting professor Dr. Kadic-Maglajlic was teaching at Vienna University of Economics and Business - WU (Austria), Stord/Haugesund University College (Norway), University of Ljubljana (Slovenia) and University of Zagreb (Croatia). She has helped many start-ups to develop their sales network but also collaborated with multinational organizations such as United National Development Program and United Nations Population Fund.

Primary research areas
  • Interpersonal influence, emotions, and ethics in selling and sales management
  • Innovation and export growth in B2B contexts
  • The role of emotions in consumer decision-making process
Social media
Link to this homepage
  • Sales Implementation - CCUSO1004E (Customer & Commercial Development – CCD, MSc program)
  • International Marketing - CIMMO1069U.LA_F20 (International Marketing and Management – IMM, MSc Program)

Dr. Selma Kadić-Maglajlić has been supervising and examining B.Sc., M.Sc., and doctoral students at various international universities. Exemplary topics for a possible supervisions are: ethical usage of artificial intelligence in sales force management, ethical culture of sales teams and frontline employees, collaborative behavior of salespeople, modern workplace and sales force management.

Selected publications
  • Arslanagic-Kalajdzic, M., Kadic-Maglajlic, S., & Miocevic, D. (2020). The power of emotional value: Moderating customer orientation effect in professional business services relationships. Industrial Marketing Management88, 12-21.
  • Micevski M., Dewsnap B., Cadogan J. W., Kadic-Maglajlic S. & Boso N. (2019) Sales Intra-Functional Flexibility: Its Relationship to Performance and Moderating Effects on Role Stressors, Journal of Business Research, 104, pp. 552-562
  • Kadic-Maglajlic S., Micevski M., Lee N., Boso N. Vida I. (2019). Three Levels of Ethical Influences on Selling Behavior and Performance: Synergies and Tensions, Journal of Business Ethics, 156(2), pp 377–397   
  • Kadić-Maglajlić S., Arslanagić-Kalajdžić M., Micevski M. Michaelidou N. Nemkova K. (2017). Controversial advert perceptions in SNS advertising: the role of ethical judgement and religious commitment, Journal of Business Ethics, 141(2), pp. 249-265,  
  • Boso N., Story V. Cadogan J.W., Micevski M., Kadić-Maglajlić S. (2013) Firm innovativeness and export performance: environmental, networking and structural contingencies, Journal of International Marketing, 21(4), pp. 62-87,
Publications List
Publications sorted by:
Sheshadri Chatterjee; Ranjan Chaudhuri; Demetris Vrontis; Selma Kadic-Maglajlic / Adoption of AI Integrated Partner Relationship Management (AI-PRM) in B2B sales Channels : Exploratory Study.
In: Industrial Marketing Management, Vol. 109, 2.2023, p. 164-173
Journal article > peer review
Selma Kadic-Maglajlic; Maja Arslanagić-Kalajdžić; Adam Lindgreen; C. Anthony Di Benedetto / Editorial : Special Issues in Industrial Marketing Management: Past, Present, and Future.
In: Industrial Marketing Management, Vol. 109, 2023, 5 p., p. A2-A6
Editorial > peer review
Dario Miocevic; Maja Arslanagić-Kalajdžić; Selma Kadic-Maglajlic / Competition from Informal Firms and Product Innovation in EU Candidate Countries : A Bounded Rationality Approach.
In: Technovation, Vol. 110, 2.2022
Journal article > peer review
Selma Kadic-Maglajlic; Claude Obadia; Irena Vida; Matthew J. Robson / Moral Categorization of Opportunists in Cross-Border Interfirm Relationships
In: Journal of Business Ethics, 5.12.2022
Journal article > peer review
Maja Arslanagic-Kalajdzic; Selma Kadic-Maglajlic; Jasmina Dlacic; Vesna Zabkar / “We Go Together” : Understanding Social Cause-related Purchase Intentions of Young Adults.
In: Journal of Business Research, Vol. 140, 2.2022, p. 130-142
Journal article > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Ko De Ruyter; Lisa M. Ellram; Christian Grönroos; Michael Hutt; Douglas M. Lambert; Ajay K. Kohli; Selma Kadic-Maglajlic; Matthew J. Robson; Michel Van der Borgh / Becoming a Business-to-Business Marketing Scholar
In: How to Fast-track Your Academic Career: A Guide for Mid-career Scholars. Cheltenham : Edward Elgar Publishing 2021, p. 13-37 (How To Guides)
Book chapter > peer review
Stefan Markovic; Nikolina Koporcic; Maja Arslanagić-Kalajdžić; Selma Kadic-Maglajlic; Mehdi Bagherzadeh; Nazrul Islam / Business-to-Business Open Innovation : COVID-19 Lessons for Small and Medium-sized Enterprises from Emerging Markets.
In: Technological Forecasting and Social Change, Vol. 170, 9.2021
Journal article > peer review
Ad de Jong; Jeroen J. L. Schepers; Cristiana R. Lages ; Selma Kadic-Maglajlic / The Role of the Service Manager's Perceived Career Success in Frontline Employees’ Learning Processes and Service Improvement
In: Journal of Business Research, Vol. 134, 9.2021, p. 601-617
Journal article > peer review
Selma Kadic-Maglajlic; Nawar N. Chaker; Maja Arslanagić-Kalajdžić / The Same Only Different : Seven Steps of Selling in Emerging Markets.
In: A Research Agenda for Sales. ed. /Fernando Jaramillo; Jay P. Mulki. Cheltenham : Edward Elgar Publishing 2021, p. 109–134 (Elgar Research Agendas)
Book chapter > peer review
Mateja Bodlaj; Selma Kadic-Maglajlic; Irena Vida / Disentangling the Impact of Different Innovation Types, Financial Constraints and Geographic Diversification on SMEs' Export Growth
In: Journal of Business Research, Vol. 108, 1.2020, p. 466-475
Journal article > peer review
More results... (total 38 results)
Research Projects
Outside activities
  • Associate co-editor for special issues of Industrial Marketing Management, since 2020
  • Program Committee member of 2020 EMAC Regional conference, held at the University of Zagreb, Faculty of Economics & Business, from 16-19th September 2020.
  • Panel speaker at the 2018 AMA Faculty Sales Consortium - New Horizons in Selling and Sales Management, Future Research Directions—Lightning Session, August 2018, Boston, Massachusetts, USA
  • Guest co-editor of Journal of Business Research, Vol. 80 (November 2017) Special section "Where the East Kisses the West”: Marketing Convergence and Divergence in the New Europe"
  • Dr. Kadic-Maglajlic collaborates with a very well recognized corporations and organizations such as PricewaterhouseCoopers, UNDP - United Nationals Development Program, Phoenix Pharma, GRAWE Insurance, Raiffeisen Bank