skmmarktg

Department of Marketing

Selma
Kadic-Maglajlic
Associate professor
,
Dr.


Room: SOL/C3.07
Tel:
+4538152143
E-mail: skm.marktg@cbs.dk
SKM
Presentation

Dr. Selma Kadić-Maglajlić is an Associate Professor at the Department of Marketing at Copenhagen Business School. Prior to joining Copenhagen Business School in October 2019, she held several academic positions at School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina. After graduating in Business Administration in 2010 at the University of Zagreb, Croatia, she earned her doctoral degree in 2013 at School of Economics and Business, University of Ljubljana, Slovenia. Her doctoral dissertation is awarded for scientific and methodological excellence by Institute for Market-Oriented Management, University of Mannheim with IMU Research for practice Award.

Her research mostly focuses on interpersonal influences, emotions, and ethics in selling and sales management. Dr. Kadic-Maglajlic’s research has attracted multiple funds EU funds and has received several international distinctions and awards. Her work has been published in various international journals, including Journal of International Marketing, Journal of Business Ethics, Industrial Marketing Management, Journal of Business Research, International Marketing Review, Journal of Macromarketing, Journal of Business & Industrial Marketing and others. She is a member of European Marketing Academy, American Marketing Association and co-chair of B2B Marketing Research Cluster (B2BMRC) at  Copenhagen Business School.

As a visiting professor Dr. Kadic-Maglajlic was teaching at Vienna University of Economics and Business - WU (Austria), Stord/Haugesund University College (Norway), University of Ljubljana (Slovenia) and University of Zagreb (Croatia). She has helped many start-ups to develop their sales network but also collaborated with multinational organizations such as United National Development Program and United Nations Population Fund.

Primary research areas
  • Interpersonal influence, emotions, and ethics in selling and sales management
  • Innovation and export growth in B2B contexts
  • The role of emotions in consumer decision-making process
Social media
Link to this homepage
www.cbs.dk/en/staff/skmmarktg
Courses
  • Sales Implementation - CCUSO1004E (Customer & Commercial Development – CCD, MSc program)
  • International Marketing - CIMMO1069U.LA_F20 (International Marketing and Management – IMM, MSc Program)
Supervision

Dr. Selma Kadić-Maglajlić has been supervising and examining B.Sc., M.Sc., and doctoral students at various international universities. Exemplary topics for a possible supervisions are: ethical usage of artificial intelligence in sales force management, ethical culture of sales teams and frontline employees, collaborative behavior of salespeople, modern workplace and sales force management.

Selected publications
  • Arslanagic-Kalajdzic, M., Kadic-Maglajlic, S., & Miocevic, D. (2020). The power of emotional value: Moderating customer orientation effect in professional business services relationships. Industrial Marketing Management88, 12-21.
  • Micevski M., Dewsnap B., Cadogan J. W., Kadic-Maglajlic S. & Boso N. (2019) Sales Intra-Functional Flexibility: Its Relationship to Performance and Moderating Effects on Role Stressors, Journal of Business Research, 104, pp. 552-562 https://doi.org/10.1016/j.jbusres.2018.12.021
  • Kadic-Maglajlic S., Micevski M., Lee N., Boso N. Vida I. (2019). Three Levels of Ethical Influences on Selling Behavior and Performance: Synergies and Tensions, Journal of Business Ethics, 156(2), pp 377–397 https://doi.org/10.1007/s10551-017-3588-1   
  • Kadić-Maglajlić S., Arslanagić-Kalajdžić M., Micevski M. Michaelidou N. Nemkova K. (2017). Controversial advert perceptions in SNS advertising: the role of ethical judgement and religious commitment, Journal of Business Ethics, 141(2), pp. 249-265, https://doi.org/10.1007/s10551-015-2755-5  
  • Boso N., Story V. Cadogan J.W., Micevski M., Kadić-Maglajlić S. (2013) Firm innovativeness and export performance: environmental, networking and structural contingencies, Journal of International Marketing, 21(4), pp. 62-87, https://doi.org/10.1509/jim.13.0052
Publications List
Publications sorted by:
2021
Selma Kadic-Maglajlic; Nawar N. Chaker; Maja Arslanagić-Kalajdžić / The Same Only Different : Seven Steps of Selling in Emerging Markets.
In: A Research Agenda for Sales. ed. /Fernando Jaramillo; Jay P. Mulki. Cheltenham : Edward Elgar Publishing 2021, p. 109–134 (Elgar Research Agendas)
Book chapter > peer review
2020
Mateja Bodlaj; Selma Kadic-Maglajlic; Irena Vida / Disentangling the Impact of Different Innovation Types, Financial Constraints and Geographic Diversification on SMEs' Export Growth
In: Journal of Business Research, Vol. 108, 1.2020, p. 466-475
Journal article > peer review
Belinda Dewsnap; Milena Micevski; John W. Cadogan; Selma Kadic-Maglajlic / Flexibility in Marketing & Sales Interfacing Processes
In: Industrial Marketing Management, Vol. 91, 11.2020, p. 285-300
Journal article > peer review
Maja Arslanagić-Kalajdžić; Selma Kadic-Maglajlic; Dario Miocevic / The Power of Emotional Value : Moderating Customer Orientation Effect in Professional Business Services Relationships.
In: Industrial Marketing Management, Vol. 88, 7.2020, p. 12-21
Journal article > peer review
Zoran Latinovic; Milena Micevski; Selma Kadic-Maglajlic / What If High Is Too High : Fole of Regulations of Emotions in Sales Interactions.
In: Proceedings of the EMAC 2020 Regional ConferenceBrussels : European Marketing Academy. EMAC 2020, 1 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings > peer review
Maja Arslanagić-Kalajdžić; Selma Kadic-Maglajlic; Jasmina Dlacic; Vesna Zabkar / Young Adults' Cause Related Behavior Across Countries : The Role of Individual Characteristics.
In: Proceedings of the EMAC 2020 Regional ConferenceBrussels : European Marketing Academy. EMAC 2020, 1 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings > peer review
2019
Selma Kadic-Maglajlic; Maja Arslanagic-Kalajdzic; Milena Micevski; Jasmina Dlacic; Vesna Zabkar / Being Engaged is a Good Thing : Understanding Sustainable Consumption Behavior Among Young Adults.
In: Journal of Business Research, Vol. 104, 11.2019, p. 644-654
Journal article > peer review
Nina Michaelidou; Milena Micevski; Selma Kadic-Maglajlic; Tribikram Budhathoki; Siddhartha Sarkar / Does Non-profit Brand Image Mean the same Across Cultures? : An Exploratory Evaluation of Non-profit Brand Image in Three Countries.
In: International Marketing Review, Vol. 36, No. 6, 2019, p. 979-995
Journal article > peer review
Selma Kadic-Maglajlic; Maja Arslanagic-Kalajdzic / Internationalization of Bosnian Black Coffee Brand : Bringing the Traditional Coffee Experience to The World.
In: Emerald Emerging Markets Case Studies, Vol. 9, No. 1, 30.3.2019
Journal article > peer review
Marija Tomašević Lišanin; Selma Kadic-Maglajlic; Nikola Drašković / Principi prodaje i pregovaranja
Zagreb : Sveuciliste u Zagrebu Ekonomski Fakultet 2019, 332 p.
Book
More results... (total 30 results)
Outside activities
  • Associate co-editor for special issues of Industrial Marketing Management, since 2020
  • Program Committee member of 2020 EMAC Regional conference, held at the University of Zagreb, Faculty of Economics & Business, from 16-19th September 2020.
  • Panel speaker at the 2018 AMA Faculty Sales Consortium - New Horizons in Selling and Sales Management, Future Research Directions—Lightning Session, August 2018, Boston, Massachusetts, USA
  • Guest co-editor of Journal of Business Research, Vol. 80 (November 2017) Special section "Where the East Kisses the West”: Marketing Convergence and Divergence in the New Europe"
  • Dr. Kadic-Maglajlic collaborates with a very well recognized corporations and organizations such as PricewaterhouseCoopers, UNDP - United Nationals Development Program, Phoenix Pharma, GRAWE Insurance, Raiffeisen Bank