Department of Marketing

Associate professor

Room: SOL/C3.07

Dr. Selma Kadić-Maglajlić is an Associate Professor at the Department of Marketing at Copenhagen Business School. Prior to joining Copenhagen Business School in October 2019, she held several academic positions at School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina. After graduating in Business Administration in 2010 at the University of Zagreb, Croatia, she earned her doctoral degree in 2013 at School of Economics and Business, University of Ljubljana, Slovenia. Her doctoral dissertation is awarded for scientific and methodological excellence by Institute for Market-Oriented Management, University of Mannheim with IMU Research for practice Award.

As a visiting professor Dr. Kadic-Maglajlic was teaching at Vienna University of Economics and Business - WU (Vienna, Austria), Stord/Haugesund University College (Haugesund, Norway) and Faculty of Economics University of Ljubljana. Her research mostly focuses on interpersonal influence, emotions, and ethics in selling and sales management. Her work has been published in various international journals, including Journal of International Marketing, Journal of Business Ethics, Journal of Business Research, International Marketing Review, Journal of Macromarketing, Journal of Business & Industrial Marketing and others. She is a member of European Marketing Academy, American Marketing Association and B2B Marketing Research Cluster (B2BM) at CBS.


Primary research areas
  • Interpersonal influence, emotions, and ethics in selling and sales management, 
  • Innovation and export growth in B2B contexts
  • The role of emotions in consumer decision-making process
Social media
Link to this homepage
  • Sales Implementation - CCUSO1004E (Customer & Commercial Development – CCD, MSc program)
  • International Marketing - CIMMO1069U.LA_F20 (International Marketing and Management – IMM, MSc Program)

Dr. Selma Kadić-Maglajlić has been supervising and examining B.Sc., M.Sc., and doctoral students at various international universities. Exemplary topics for a possible supervision are: application of neuromarketing research methods in sales management, artificial intelligence in sales force management, the role of ethics in advertising media selection, culture of sales teams.


Selected publications
  • Micevski M., Dewsnap B., Cadogan J. W., Kadić-Maglajlić S. & Boso N. (2019) Sales Intra-Functional Flexibility: Its Relationship to Performance and Moderating Effects on Role Stressors, Journal of Business Research, 104, pp. 552-562
  • Kadić-Maglajlić S., Micevski M., Lee N., Boso N. Vida I. (2019). Three Levels of Ethical Influences on Selling Behavior and Performance: Synergies and Tensions, Journal of Business Ethics, 156(2), pp 377–397    
  • Micevski M., Kadić-Maglajlić S., Banerjee S., Cadogan J., Lee N. (2017). Is it better to be both Nice and Nasty? Investigating the Co-Occurrence of Sales Manager Aggressiveness and Caring, Journal of Business Research, 80, pp 266-276,   
  • Kadić-Maglajlić S., Micevski M., Arslanagic-Kalajdzic M. (2017). Customer and selling orientations of retail salespeople and sales manager’s ability-to-perceive-emotions: A multi-level approach, Journal of Business Research, 80, pp. 53-62,  
  • Kadić-Maglajlić S., Arslanagić-Kalajdžić M., Micevski M. Michaelidou N. Nemkova K. (2017). Controversial advert perceptions in SNS advertising: the role of ethical judgement and religious commitment, Journal of Business Ethics, 141(2), pp. 249-265,   
  • Boso N., Story V. Cadogan J.W., Micevski M., Kadić-Maglajlić S. (2013) Firm innovativeness and export performance: environmental, networking and structural contingencies, Journal of International Marketing, 21(4), pp. 62-87, 


Publications List
Publications sorted by:
Mateja Bodlaj; Selma Kadic-Maglajlic; Irena Vida / Disentangling the Impact of Different Innovation Types, Financial Constraints and Geographic Diversification on SMEs' Export Growth
In: Journal of Business Research, Vol. 108, 1.2020, p. 466-475
Journal article > peer review
Maja Arslanagić-Kalajdžić; Selma Kadic-Maglajlic; Dario Miocevic / The Power of Emotional Value : Moderating Customer Orientation Effect in Professional Business Services Relationships.
In: Industrial Marketing Management, Vol. 88, 7.2020, p. 12-21
Journal article > peer review
Selma Kadic-Maglajlic; Maja Arslanagic-Kalajdzic; Milena Micevski; Jasmina Dlacic; Vesna Zabkar / Being Engaged is a Good Thing : Understanding Sustainable Consumption Behavior Among Young Adults.
In: Journal of Business Research, Vol. 104, 11.2019, p. 644-654
Journal article > peer review
Nina Michaelidou; Milena Micevski; Selma Kadic-Maglajlic; Tribikram Budhathoki; Siddhartha Sarkar / Does Non-profit Brand Image Mean the same Across Cultures? : An Exploratory Evaluation of Non-profit Brand Image in Three Countries.
In: International Marketing Review, Vol. 36, No. 6, 2019, p. 979-995
Journal article > peer review
Selma Kadic-Maglajlic; Maja Arslanagic-Kalajdzic / Internationalization of Bosnian Black Coffee Brand : Bringing the Traditional Coffee Experience to The World.
In: Emerald Emerging Markets Case Studies, Vol. 9, No. 1, 30.3.2019
Journal article > peer review
Marija Tomašević Lišanin; Selma Kadic-Maglajlic; Nikola Drašković / Principi prodaje i pregovaranja
Zagreb : Sveuciliste u Zagrebu Ekonomski Fakultet 2019, 332 p.
Selma Kadic-Maglajlic; Nikola Drašković; Marija Tomašević Lišanin / Prodaja i pregovaranje
Sarajevo : School of Economics and Business, Sarajevo, Bosnia and Herzegovina 2019, 324 p.
Milena Micevski; Belinda Dewsnap; John W. Cadogan; Selma Kadic-Maglajlic; Nathaniel Boso / Sales Intra-functional Flexibility : Its Relationship to Performance and Moderating Effects on Role Stressors.
In: Journal of Business Research, Vol. 104, No. November, 2019, p. 552-562
Journal article > peer review
Adriana Espinosa; Selma Kadić-Maglajlić / The Role of Health Consciousness, Patient–physician Trust, and Perceived Physician’s Emotional Appraisal on Medical Adherence
In: Health Education and Behavior, Vol. 46, No. 6, 12.2019, p. 991-1000
Journal article > peer review
Selma Kadic-Maglajlic; Milena Micevski; Nick Lee; Nathaniel Boso; Irena Vida / Three Levels of Ethical Influences on Selling Behavior and Performance : Synergies and Tensions.
In: Journal of Business Ethics, Vol. 156, No. 2, 2019, p. 377-397
Journal article > peer review
More results... (total 26 results)
Outside activities
  • Program Committee member of 2020 EMAC Regional conference, held at the University of Zagreb, Faculty of Economics & Business, from 16-19th September 2020.
  • Panel speaker at the 2018 AMA Faculty Sales Consortium - New Horizons in Selling and Sales Management, Future Research Directions—Lightning Session, August 2018, Boston, Massachusetts, USA
  • Guest co-Editor of Journal of Business Research, Vol. 80 (November 2017) Special section "Where the East Kisses the West”: Marketing Convergence and Divergence in the New Europe"
  • Dr. Kadic-Maglajlic collaborates with a very well recognized corporations and organizations such as PricewaterhouseCoopers, UNDP - United Nationals Development Program, Phoenix Pharma, GRAWE Insurance, Raiffeisen Bank