Department of Marketing
Dr. Selma Kadić-Maglajlić is an Associate Professor at the Department of Marketing at Copenhagen Business School. Prior to joining Copenhagen Business School in October 2019, she held several academic positions at School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina. After graduating in Business Administration in 2010 at the University of Zagreb, Croatia, she earned her doctoral degree in 2013 at School of Economics and Business, University of Ljubljana, Slovenia. Her doctoral dissertation is awarded for scientific and methodological excellence by Institute for Market-Oriented Management, University of Mannheim with IMU Research for practice Award.
As a visiting professor Dr. Kadic-Maglajlic was teaching at Vienna University of Economics and Business - WU (Vienna, Austria), Stord/Haugesund University College (Haugesund, Norway) and Faculty of Economics University of Ljubljana. Her research mostly focuses on interpersonal influence, emotions, and ethics in selling and sales management. Her work has been published in various international journals, including Journal of International Marketing, Journal of Business Ethics, Journal of Business Research, International Marketing Review, Journal of Macromarketing, Journal of Business & Industrial Marketing and others. She is a member of European Marketing Academy, American Marketing Association and B2B Marketing Research Cluster (B2BM) at CBS.
- Interpersonal influence, emotions, and ethics in selling and sales management,
- Innovation and export growth in B2B contexts
- The role of emotions in consumer decision-making process
- Sales Implementation - CCUSO1004E (Customer & Commercial Development – CCD, MSc program)
- International Marketing - CIMMO1069U.LA_F20 (International Marketing and Management – IMM, MSc Program)
Dr. Selma Kadić-Maglajlić has been supervising and examining B.Sc., M.Sc., and doctoral students at various international universities. Exemplary topics for a possible supervision are: application of neuromarketing research methods in sales management, artificial intelligence in sales force management, the role of ethics in advertising media selection, culture of sales teams.
- Micevski M., Dewsnap B., Cadogan J. W., Kadić-Maglajlić S. & Boso N. (2019) Sales Intra-Functional Flexibility: Its Relationship to Performance and Moderating Effects on Role Stressors, Journal of Business Research, 104, pp. 552-562 https://doi.org/10.1016/j.jbusres.2018.12.021
- Kadić-Maglajlić S., Micevski M., Lee N., Boso N. Vida I. (2019). Three Levels of Ethical Influences on Selling Behavior and Performance: Synergies and Tensions, Journal of Business Ethics, 156(2), pp 377–397 https://doi.org/10.1007/s10551-017-3588-1
- Micevski M., Kadić-Maglajlić S., Banerjee S., Cadogan J., Lee N. (2017). Is it better to be both Nice and Nasty? Investigating the Co-Occurrence of Sales Manager Aggressiveness and Caring, Journal of Business Research, 80, pp 266-276, https://doi.org/10.1016/j.jbusres.2017.05.018
- Kadić-Maglajlić S., Micevski M., Arslanagic-Kalajdzic M. (2017). Customer and selling orientations of retail salespeople and sales manager’s ability-to-perceive-emotions: A multi-level approach, Journal of Business Research, 80, pp. 53-62, http://dx.doi.org/10.1016/j.jbusres.2017.06.023
- Kadić-Maglajlić S., Arslanagić-Kalajdžić M., Micevski M. Michaelidou N. Nemkova K. (2017). Controversial advert perceptions in SNS advertising: the role of ethical judgement and religious commitment, Journal of Business Ethics, 141(2), pp. 249-265, https://doi.org/10.1007/s10551-015-2755-5
- Boso N., Story V. Cadogan J.W., Micevski M., Kadić-Maglajlić S. (2013) Firm innovativeness and export performance: environmental, networking and structural contingencies, Journal of International Marketing, 21(4), pp. 62-87, https://doi.org/10.1509/jim.13.0052
In: Journal of Macromarketing, Vol. 39, No. 4, 12.2019, p. 431-446
- Program Committee member of 2020 EMAC Regional conference, held at the University of Zagreb, Faculty of Economics & Business, from 16-19th September 2020.
- Panel speaker at the 2018 AMA Faculty Sales Consortium - New Horizons in Selling and Sales Management, Future Research Directions—Lightning Session, August 2018, Boston, Massachusetts, USA
- Guest co-Editor of Journal of Business Research, Vol. 80 (November 2017) Special section "Where the East Kisses the West”: Marketing Convergence and Divergence in the New Europe"
- Dr. Kadic-Maglajlic collaborates with a very well recognized corporations and organizations such as PricewaterhouseCoopers, UNDP - United Nationals Development Program, Phoenix Pharma, GRAWE Insurance, Raiffeisen Bank