fjbemarktg

Department of Marketing

Francisco
Barbosa Escobar
Postdoc


Room: SOL/C3.12
Tel:
+4538152174
E-mail: fjbe.marktg@cbs.dk
fjbe
Presentation

 

Francisco is currently a Postdoctoral Fellow at the Department of Marketing at CBS working on a Carlsberg Foundation project investigating the concept of coolness and its impact on business and society. Prior to joining CBS, Francisco was a Postdoctoral Fellow at the Design and Consumer Behaviour Section at the Department of Food Science at the University of Copenhagen. Before obtaining his PhD, he was a junior researcher at INCAE Business School, Costa Rica.

In addition to his academic endeavors, Francisco has collaborated with companies in the food industry such as SALMA (Norway) and Nordic Approach (Norway) in consulting projects related to multisensory experiences and marketing. Francisco is interested in how individuals perceive and give meaning to the world and how their experiences can be enhanced through the senses, emotions, and higher-order concepts. His research interests revolve around consumer behavior, multisensory marketing, multisensory experiences, haptics, and immersive technologies. 

Francisco holds a PhD in Sensory and Consumer Science from Aarhus University, Denmark, and an MSc in Finance from BI Norwegian Business School, Norway.

Primary research areas
  • Consumer behavior and psychology
  • Embodied cognition
  • Multisensory perception
  • Multisensory marketing
  • Human–Computer interaction
  • Food
Social media
Link to this homepage
www.cbs.dk/en/staff/fjbemarktg
Publications sorted by:
2024
Francisco Barbosa Escobar; Qian Janice Wang / Inducing Novel Sound–taste Correspondences Via an Associative Learning Task
In: Cognitive Science, Vol. 48, No. 3, 3.2024
Journal article > peer review
Carlos Velasco; Felipe Reinoso‐Carvalho; Francisco Barbosa Escobar; Anders Gustafsson; Olivia Petit / Paradoxes, Challenges, and Opportunities in the Context of Ethical Customer Experience Management
In: Psychology & Marketing, 1.7.2024
Review article > peer review
2023
Francisco Barbosa Escobar; Carlos Velasco; Derek V. Byrne; Qian Janice Wang / Assessing Mechanisms Behind Crossmodal Associations Between Visual Textures and Temperature Concepts
In: Journal of Experimental Psychology: Human Perception and Performance, Vol. 49, No. 6, 2023, p. 923-947
Journal article > peer review
Francisco Jose Barbosa Escobar; Qian Janice Wang / Climate Crisis : A Proof-of-concept Using Social Media-based Augmented Reality Lens as Behavioural Intervention.
Poster session presented at 15th Pangborn Sensory Science Symposium, 2023
Poster
Francisco Barbosa Escobar; Carlos Velasco; Derek Victor Byrne; Qian Janice Wang / Crossmodal Associations Between Visual Textures and Temperature Concepts
In: Quarterly Journal of Experimental Psychology, Vol. 76, No. 4, 2023, p. 731-761
Journal article > peer review
Francisco Jose Barbosa Escobar; Qian Janice Wang / Tasty Vibes : Uncovering Crossmodal Correspondences Between Tactile Vibrations and Basic Tastes.
In: Food Research International, Vol. 174, No. Part 1, 12.2023
Journal article > peer review
Francisco Jose Barbosa Escobar; Carlos Velasco; Derek V. Byrne; Qian Janice Wang / The Influence of Emotional Cues and Anthropomorphism on Product Temperature Expectations
Davis, CA : PsyArXiv 2023, 75 p.
Preprint
Carlos Velasco; Francisco Jose Barbosa Escobar; Charles Spence; Juan Sebastian Olier / The Taste of Colours
In: Food Quality and Preference, Vol. 112, 12.2023
Journal article > peer review
2022
Carlos Velasco; Francisco Jose Barbosa Escobar; Olivia Petit / Ethics of Experience Design and Management in the Context of Digital Transformations
In: Morals & Machines, Vol. 2, 2022, p. 8-21
Journal article > peer review
Francisco Barbosa Escobar; Qian Janice Wang; Andrés Corredor; Carlos Velasco / The Taste of Visual Textures
In: Food Quality and Preference, Vol. 100, 9.2022
Journal article > peer review
More results... (total 19 results)