Department of Marketing

Francisco is currently a Postdoctoral Fellow at the Department of Marketing at CBS working on a Carlsberg Foundation project investigating the concept of coolness and its impact on business and society. Prior to joining CBS, Francisco was a Postdoctoral Fellow at the Design and Consumer Behaviour Section at the Department of Food Science at the University of Copenhagen. Before obtaining his PhD, he was a junior researcher at INCAE Business School, Costa Rica.

In addition to his academic endeavors, Francisco has collaborated with companies in the food industry such as SALMA (Norway) and Nordic Approach (Norway) in consulting projects related to multisensory experiences and marketing. Francisco is interested in how individuals perceive and give meaning to the world and how their experiences can be enhanced through the senses, emotions, and higher-order concepts. His research interests revolve around consumer behavior, multisensory marketing, multisensory experiences, haptics, and immersive technologies. 

Francisco holds a PhD in Sensory and Consumer Science from Aarhus University, Denmark, and an MSc in Finance from BI Norwegian Business School, Norway.