Department of Marketing

  • imagine .. Creative Industries Research
Professor with special responsibilities

Room: SOL/C2.09
E-mail: bc.marktg@cbs.dk

My main research area concerns the study of creativity in domains such as design, marketing, engineering, cuisine, architecture and software design. Using video recordings of creative teams at work I study the underlying cognitive processes and mechanisms of creative work. Furthermore, I utilize experimental research and quasi-experimental research methods to study both the generation and selection of creative ideas. I also study what forms of technology that may be brought into play for support of creative processes. Finally, I study the evaluation of creativity; how to select the right ideas for progression at gates in innovation processes; how is creative evaluation handled in various domains; how do consumers or users come to perceive a product as creative or innovative.

Primary research areas
  • Creative cognition; creative processes
  • Design thinking
  • Evaluation of creativity
  • Analogical reasoning, mental simulation
  • Idea selection in product development
Administrative tasks

Link to this homepage
  • CM(psyk): Organizational creativity and entrepreneurship
  • Master programme of Strategic Design and Entrepreneurship: Strategic Design and Project Management
  • HA(psyk): Cognitive Psychology

I supervise masters theses related to the topic of creativity and innovation (creative organizations, motivation for creativity, processes involved in creativity, evaluation of creativity, innovation processes, etc.).

Other teaching activities

Selected publications
  • Christensen, B.T. & Schunn, C. D. (2007), The relationship between analogical distance to analogical function and pre-nventive structure: The case of engineering design. Memory & Cognition 35(1), 29-38.
  • Ball, L. & Christensen, B. T. (2009), Analogical reasoning and mental simulation in design: Two strategies linked to uncertainty resolution. Design Studies, 30(2), 169-186.
  • Christensen, B. T., Ball, L. J. & Halskov, K. (eds.) (2017) Analysing Design Thinking: Studies of Cross-Cultural Co-Creation. Leiden: CRC Press/Taylor & Francis.
  • Moeran, B. & Christensen, B. T. (eds.) (2013) Exploring creativity: Evaluative practices in innovation, design and the arts. Cambridge University Press.
  • Wiltschnig, S., Christensen, B. T. & Ball, L. (2103). Collaborative Problem-Solution Co-evolution in Creative Design. Design Studies 34(5), 515-542. *Awarded the 2013 Design Studies Award for best paper published in Design Studies in 2013.
  • Christensen, B. T., Hartmann, P. V. W., & Rasmussen, T. (2017). Threshold theory tested in an organizational setting: the relation between perceived innovativeness and intelligence in a large sample of leaders. Creativity Research Journal, 29(2), 188-193.
Publications sorted by:
Claus L. Cramer-Petersen; Bo T. Christensen; Saeema Ahmed-Kristensen / Empirically Analysing Design Reasoning Patterns : Abductive-deductive Reasoning Patterns Dominate Design Idea Generation.
In: Design Studies, Vol. 60, 1.2019, p. 39-70
Journal article > peer review
Michael Mose Biskjær; Bo Christensen; Morten Friis-Olivarius; Sille J. J. Abildgaard; Caroline Lundquist; Kim Halskov / How Task Constraints Affect Inspiration Search Strategies
In: International Journal of Technology and Design Education, 8.2.2019
Journal article > peer review
Morten Friis-Olivarius; Bo T. Christensen / Not Quite Equal Odds : Openness to Experience Moderates the Relation Between Quantity and Quality of Ideas in Divergent Production.
In: Frontiers in Psychology, Vol. 10, 4.3.2019
Journal article > peer review
Bo Christensen; Sille Julie Jøhnk Abildgaard / Co-Located Team Designing : The Oscillation Between Individual and Social Processes.
In: DRS2018 International Conference Proceedings. ed. /Cristiano Storni; Keelin Leahy; Peter Lloyd; Erik Bohemia. Vol. 3, Limerick : Design Research Society 2018, p. 1297-1313 (Proceedings of DRS International Conference, Vol. 3)
Article in proceedings > peer review
Bo T. Christensen; Peter V. W. Hartmann; Thomas Hedegaard Rasmussen / Creative Leaders in Bureaucratic Organizations : Are Leaders More Innovative at Higher Levels of the Organizational Hierarchy?.
In: Individual Creativity in the Workplace. ed. /Roni Reiter-Palmon; Victoria L. Kennel; James C. Kaufman. London : Academic Press 2018, p. 293-310 (Explorations in Creativity Research)
Book chapter > peer review
Sille Julie Jøhnk Abildgaard; Bo T. Christensen / Cross-Cultural and User-Centered Design Thinking in a Global Organization : A Collaborative Case Analysis.
In: She Ji: The Journal of Design, Economics, and Innovation, Vol. 3, No. 4, 2018, p. 277-289
Journal article > peer review
Kim Halskov; Bo Christensen / Designing Across Cultures
In: CoDesign: International Journal of CoCreation in Design and the Arts, Vol. 14, No. 2, 2018, 4 p., p. 75-78
Editorial > peer review
Linden J. Ball; Bo Christensen / Designing in the Wild
In: Design Studies, Vol. 57, 2018, 8 p., p. 1-8
Editorial > peer review
Bo Christensen; Linden J. Ball / Fluctuating Epistemic Uncertainty in a Design Team as a Metacognitive Driver for Creative Cognitive Processes
In: CoDesign: International Journal of CoCreation in Design and the Arts, Vol. 14, No. 2, 2018, p. 133-152
Journal article > peer review
Graham Dove; Sille Julie Jøhnk Abildgaard; Michael Mose Biskjær; Nicolai Brodersen Hansen; Bo Christensen; Kim Halskov / Grouping Notes Through Nodes : The Functions of Post-it Notes in Design Team Cognition.
In: Design Studies, Vol. 57, 7.2018, p. 112-134
Journal article > peer review
More results... (total 70 results)
Academic Interests

Research Projects
Outside activities

• censoring in the discipline of Psychology at Danish Universities
• PhD dissertation board memberships
• co-supervision of PhD students at other universities (e.g., DTU; Kolding Design school; Loughborough University)
• Academic institution expert committee membership (e.g., KEA)
• Academic assessment committee membership (e.g., AU, DTU)
• Membership of journal editorial boards (Design Studies; CoDesign; She Ji; Journal of Cognitive Psychology)
• ad hoc reviewing for scientific journals.”