Department of Marketing

  • imagine .. Centre for Creative Industries and Institutions
Professor with special responsibilities

Room: SOL/C2.09
E-mail: bc.marktg@cbs.dk

My main research area concerns the study of creativity in domains such as design, marketing, engineering, cuisine, architecture and software design. Using video recordings of creative teams at work I study the underlying cognitive processes and mechanisms of creative work. Furthermore, I utilize experimental research and quasi-experimental research methods to study both the generation and selection of creative ideas. I also study what forms of technology that may be brought into play for support of creative processes. Finally, I study the evaluation of creativity; how to select the right ideas for progression at gates in innovation processes; how is creative evaluation handled in various domains; how do consumers or users come to perceive a product as creative or innovative.

Primary research areas
  • Creative cognition; creative processes
  • Design thinking
  • Evaluation of creativity
  • Analogical reasoning, mental simulation
  • Idea selection in product development
Administrative tasks

Link to this homepage
  • CM(psyk): Organizational creativity and entrepreneurship
  • Master programme of Strategic Design and Entrepreneurship: Strategic Design and Project Management
  • HA(psyk): Cognitive Psychology

I supervise masters theses related to the topic of creativity and innovation (creative organizations, motivation for creativity, processes involved in creativity, evaluation of creativity, innovation processes, etc.).

Other teaching activities

Selected publications
  • Christensen, B.T. & Schunn, C. D. (2007), The relationship between analogical distance to analogical function and pre-nventive structure: The case of engineering design. Memory & Cognition 35(1), 29-38.
  • Ball, L. & Christensen, B. T. (2009), Analogical reasoning and mental simulation in design: Two strategies linked to uncertainty resolution. Design Studies, 30(2), 169-186.
  • Christensen, B. T., Ball, L. J. & Halskov, K. (eds.) (2017) Analysing Design Thinking: Studies of Cross-Cultural Co-Creation. Leiden: CRC Press/Taylor & Francis.
  • Moeran, B. & Christensen, B. T. (eds.) (2013) Exploring creativity: Evaluative practices in innovation, design and the arts. Cambridge University Press.
  • Wiltschnig, S., Christensen, B. T. & Ball, L. (2103). Collaborative Problem-Solution Co-evolution in Creative Design. Design Studies 34(5), 515-542. *Awarded the 2013 Design Studies Award for best paper published in Design Studies in 2013.
  • Christensen, B. T., Hartmann, P. V. W., & Rasmussen, T. (2017). Threshold theory tested in an organizational setting: the relation between perceived innovativeness and intelligence in a large sample of leaders. Creativity Research Journal, 29(2), 188-193.
Publications sorted by:
Michael Mose Biskjær; Bo Christensen / A Second Look at Primary Generators
In: She Ji: The Journal of Design, Economics, and Innovation, Vol. 7, No. 1, 1.2021, p. 7-23
Journal article > peer review
Bo Christensen; Sille Julie J. Abildgaard / Kinds of ‘Moving’ in Designing with Sticky Notes
In: Design Studies, Vol. 76, 9.2021
Journal article > peer review
Linden J. Ball; Bo Christensen; Kim Halskov / Sticky Notes as a Kind of Design Material : How Sticky Notes Support Design Cognition and Design Collaboration.
In: Design Studies, Vol. 76, 9.2021
Journal article > peer review
Bo Christensen; Kim Halskov / Sticky Notes in Design : Properties in Practice.
In: Design Studies, Vol. 76, 2021, 4 p.
Bo Christensen; Sille Julie J. Abildgaard / The Oscillation between Individual and Social Designing in Co-located Student Teams
In: CoDesign: International Journal of CoCreation in Design and the Arts, Vol. 17, No. 3, 9.2021, p. 237-257
Journal article > peer review
Linden J. Ball; Bo T. Christensen / How Sticky Notes Support Cognitive and Socio-Cognitive Processes in the Generation and Exploration of Creative Ideas
In: Sticky Creativity: Post-it® Note Cognition, Computers, and Design. . ed. /Bo T. Christensen; Kim Halskov; Clemens Klokmose. London : Academic Press 2020, p. 19-51 (Explorations in Creativity Research)
Book chapter > peer review
Michael Mose Biskjær; Bo Christensen; Morten Friis-Olivarius; Sille J. J. Abildgaard; Caroline Lundquist; Kim Halskov / How Task Constraints Affect Inspiration Search Strategies
In: International Journal of Technology and Design Education, Vol. 30, No. 1, 3.2020, p. 101-125
Journal article > peer review
Bo T. Christensen; Morten Friis-Olivarius / How do Initial Ideas Evolve into Final Ones? : Exploring the Cognitive Size, Structure and Life of Ideas Using Sticky Notes.
In: Sticky Creativity: Post-it® Note Cognition, Computers, and Design. . ed. /Bo T. Christensen; Kim Halskov; Clemens Klokmose. London : Academic Press 2020, p. 63-75 (Explorations in Creativity Research)
Book chapter > peer review
Bo T. Christensen / Incubation
In: Encyclopedia of Creativity. ed. /Mark A. Runco; Steven R. Pritzker. Cambridge, MA : Academic Press 2020, p. 642-647
Encyclopedia chapter > peer review
Bo Christensen; Linden J. Ball; Rolf Reber / Perceptual Fluency Effects in Judgments of Creativity and Beauty : Creative Objects Are Perceived Fluently Yet They Are Visually Complex.
In: Journal of Cognitive Psychology, Vol. 32, No. 1, 1.2020, p. 45-66
Journal article > peer review
More results... (total 84 results)
Academic Interests

Research Projects
Outside activities

• censoring in the discipline of Psychology at Danish Universities
• PhD dissertation board memberships
• co-supervision of PhD students at other universities (e.g., DTU; Kolding Design school; Loughborough University)
• Academic institution expert committee membership (e.g., KEA)
• Academic assessment committee membership (e.g., AU, DTU)
• Membership of journal editorial boards (Design Studies; CoDesign; She Ji; Journal of Cognitive Psychology)
• ad hoc reviewing for scientific journals.”