Department of Marketing

  • imagine .. Creative Industries Research
Professor with special responsibilities

Room: SOL/C2.09
E-mail: bc.marktg@cbs.dk

My main research area concerns the study of creativity in domains such as design, marketing, engineering, cuisine, architecture and software design. Using video recordings of creative teams at work I study the underlying cognitive processes and mechanisms of creative work. Furthermore, I utilize experimental research and quasi-experimental research methods to study both the generation and selection of creative ideas. I also study what forms of technology that may be brought into play for support of creative processes. Finally, I study the evaluation of creativity; how to select the right ideas for progression at gates in innovation processes; how is creative evaluation handled in various domains; how do consumers or users come to perceive a product as creative or innovative.

Primary research areas
  • Creative cognition; creative processes
  • Design thinking
  • Evaluation of creativity
  • Analogical reasoning, mental simulation
  • Idea selection in product development
Link to this homepage
  • CM(psyk): Organizational creativity and entrepreneurship
  • Master programme of Strategic Design and Entrepreneurship: Strategic Design and Project Management
  • HA(psyk): Cognitive Psychology

I supervise masters theses related to the topic of creativity and innovation (creative organizations, motivation for creativity, processes involved in creativity, evaluation of creativity, innovation processes, etc.).

Selected publications
  • Christensen, B.T. & Schunn, C. D. (2007), The relationship between analogical distance to analogical function and pre-nventive structure: The case of engineering design. Memory & Cognition 35(1), 29-38.
  • Ball, L. & Christensen, B. T. (2009), Analogical reasoning and mental simulation in design: Two strategies linked to uncertainty resolution. Design Studies, 30(2), 169-186.
  • Christensen, B. T., Ball, L. J. & Halskov, K. (eds.) (2017) Analysing Design Thinking: Studies of Cross-Cultural Co-Creation. Leiden: CRC Press/Taylor & Francis.
  • Moeran, B. & Christensen, B. T. (eds.) (2013) Exploring creativity: Evaluative practices in innovation, design and the arts. Cambridge University Press.
  • Wiltschnig, S., Christensen, B. T. & Ball, L. (2103). Collaborative Problem-Solution Co-evolution in Creative Design. Design Studies 34(5), 515-542. *Awarded the 2013 Design Studies Award for best paper published in Design Studies in 2013.
  • Christensen, B. T., Hartmann, P. V. W., & Rasmussen, T. (2017). Threshold theory tested in an organizational setting: the relation between perceived innovativeness and intelligence in a large sample of leaders. Creativity Research Journal, 29(2), 188-193.
Publications sorted by:
Claus L. Cramer-Petersen; Bo T. Christensen; Saeema Ahmed-Kristensen / Empirically Analysing Design Reasoning Patterns : Abductive-deductive Reasoning Patterns Dominate Design Idea Generation.
In: Design Studies, Vol. 60, 1.2019, p. 39-70
Journal article > peer review
Michael Mose Biskjær; Bo Christensen; Morten Friis-Olivarius; Sille J. J. Abildgaard; Caroline Lundquist; Kim Halskov / How Task Constraints Affect Inspiration Search Strategies
In: International Journal of Technology and Design Education, 8.2.2019
Journal article > peer review
Morten Friis-Olivarius; Bo T. Christensen / Not Quite Equal Odds : Openness to Experience Moderates the Relation Between Quantity and Quality of Ideas in Divergent Production.
In: Frontiers in Psychology, Vol. 10, 4.3.2019
Journal article > peer review
Bo Christensen; Sille Julie Jøhnk Abildgaard / Co-Located Team Designing : The Oscillation Between Individual and Social Processes.
In: DRS2018 International Conference Proceedings. ed. /Cristiano Storni; Keelin Leahy; Peter Lloyd; Erik Bohemia. Vol. 3, Limerick : Design Research Society 2018, p. 1297-1313 (Proceedings of DRS International Conference, Vol. 3)
Article in proceedings > peer review
Bo T. Christensen; Peter V. W. Hartmann; Thomas Hedegaard Rasmussen / Creative Leaders in Bureaucratic Organizations : Are Leaders More Innovative at Higher Levels of the Organizational Hierarchy?.
In: Individual Creativity in the Workplace. ed. /Roni Reiter-Palmon; Victoria L. Kennel; James C. Kaufman. London : Academic Press 2018, p. 293-310 (Explorations in Creativity Research)
Book chapter > peer review
Sille Julie Jøhnk Abildgaard; Bo T. Christensen / Cross-Cultural and User-Centered Design Thinking in a Global Organization : A Collaborative Case Analysis.
In: She Ji: The Journal of Design, Economics, and Innovation, Vol. 3, No. 4, 2018, p. 277-289
Journal article > peer review
Kim Halskov; Bo Christensen / Designing Across Cultures
In: CoDesign: International Journal of CoCreation in Design and the Arts, Vol. 14, No. 2, 2018, p. 75-78
Editorial > peer review
Linden J. Ball; Bo Christensen / Designing in the Wild
In: Design Studies, Vol. 57, 2018, p. 1-8
Editorial > peer review
Bo Christensen; Linden J. Ball / Fluctuating Epistemic Uncertainty in a Design Team as a Metacognitive Driver for Creative Cognitive Processes
In: CoDesign: International Journal of CoCreation in Design and the Arts, Vol. 14, No. 2, 2018, p. 133-152
Journal article > peer review
Graham Dove; Sille Julie Jøhnk Abildgaard; Michael Mose Biskjær; Nicolai Brodersen Hansen; Bo Christensen; Kim Halskov / Grouping Notes Through Nodes : The Functions of Post-it Notes in Design Team Cognition.
In: Design Studies, Vol. 57, 7.2018, p. 112-134
Journal article > peer review
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