Research Seminar with Professor Steve J. Armstrong
Professor Steve J. Armstrong from Hull University visits the faculty of Department of Marketing to talk about:
Re-thinking Management Education: From cognition, to action, to learning
Despite the commercial success of business schools, serious doubts about the relevance of their educational product have been raised. Research suggests that neither possessing a management degree, nor the grades that students achieve seems to relate to career success. Nor is there evidence that business school research is influential on management practice. This calls into question the whole relevance of management scholarship in its present form.
This seminar will consider the history and traditions of management education before exploring some of the current debates and perspectives. The notion that a paradigm shift in management education may be required will also be explored, together with some of the significant challenges facing the providers of that education.