Department of Digitalization


Room: HOW/60-2.08
, Mobile:
+45 4185 2037 (**Please call the mobile number**)
Michel Avital

Design and innovation are the leitmotif in my work that focuses on examining the crossroads of information, technology, and people. My research combines both soft and hard methods to advance theory and knowledge about how information technologies are developed, applied, managed and consumed in the context of human organizations. I am particularly interested in research of enduring consequence and value partnerships with business organizations as well as the community at large.

Primary research areas
  • Blockchain Technology
  • Distributed Manufacturing and Open Business Models
  • Innovation Practices and Generative Design
  • Digital Entrepreneurship
  • Organizations and Organizing in a Digital World
  • Positive Organizational Scholarship and Appreciative Inquiry
Administrative tasks

PhD Program Coordinator

Social media
Link to this homepage

==> Blockchain related PhD:  Looking for prospective doctorate students who are interested in pursuing research on blockchain technology.

Ph.D. and Master thesis projects that relate to my research interest would be considered favorably. Creative out-of-the-box thinkers are welcome with ANY research idea.

Other teaching activities

Blockchain Business Development workshops check it out

Office hours:   After class or by appointment

We are on a mission to help students succeed.




Selected publications

Avital, M., Jensen, T. B., and Dyrby, S. (2021). "The Social Fabric Framework: Steps to Eliciting the Social Making of Organisations in the Digital Age," European Journal of Information Systems.

Jetzek, T., Avital, M. and Bjorn-Andersen, N. (2019) “The Sustainable Value of Open Government Data,” Journal of the Association for Information Systems check it out

Gol, E.S., Stein, M.K, and Avital, M. (2019) “Crowdwork Platform Governance toward Organizational Value Creation,” Journal of Strategic Information Systems


=Selected papers pre-2012:

Schultze, U. and Avital, M. (2011). Designing Interviews to Generate Rich Data for Information Systems Research, Information and Organization, 21(1), 1-16.

Avital, M. and Singh, B. (2011). Collaboration Trumps Competition in High-Tech Project Teams, Int. J. Organisational Design and Engineering

Thatchenkery, T. Cooperrider, D. and Avital, M. (Eds.) (2010). Positive Design and Appreciative Construction: From Sustainable Development to Sustainable Value, Advances in Appreciative Inquiry, Volume 3, Emerald Publishing, Bingley, UK.

Avital, M. and Te'eni, D. (2009). From Generative Fit to Generative Capacity: Exploring an Emerging Dimension of Information Systems Design and Task Performance, Information Systems Journal, 4(19), 345-367.

Avital, M., Boland, R.J. and Lyytinen, K. (2009). Introduction to Designing Information and Organizations with a Positive Lens, Information and Organization, 19(3), 153-161.

Avital, M. and Germonprez, M. (2004) "Reflections on Paragrammatic Uses of Organizational Theory," Organization Studies, 25 (6), pp. 1045-1048.

Cooperrider, D. and Avital, M. (Eds.) (2004) Constructive Discourse and Human Organization, Advances in Appreciative Inquiry, Volume 1, Elsevier Science, Oxford, UK.

Avital, M. (2002) "Reflections of Time in Lived Experience," Journal of Management Inquiry, 11 (1), pp. 25-27.

Avital, M. (2000) "Dealing with Time in Social Inquiry: A Tension between Method and Lived Experience," Organization Science, 11 (6), pp. 665-673.

Avital, M. and Vandenbosch, B. (2000) "SAP Implementation at Metalica: An Organizational Drama," Journal of Information Technology, 15 (3), pp. 183-194.

Publications sorted by:
Lukas Stockburger; Georgios Kokosioulis; Alivelu Manga Mukkamala; Raghava Rao Mukkamala; Michel Avital / Blockchain-enabled Decentralized Identity Management : The Case of Self-sovereign Identity in Public Transportation.
In: Blockchain: Research and Applications, 26.5.2021
Journal article > peer review
José Parra Moyano; Michel Avital; Marcel Bühler; Karl Schmedders / Fostering Peer-to-Peer Blockchain-based Data Markets
In: PACIS 2021 Proceedings . ed. /Doug Vogel; Kathy Ning Shen; Pan Shan Ling; M.N. Ravishankar; Xi (Jacky) Zhang. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2021
Article in proceedings > peer review
Michel Avital; Tina Blegind Jensen; Signe Dyrby / The Social Fabric Framework : Steps to Eliciting the Social Making of Organisations in the Digital Age.
In: European Journal of Information Systems, 23.5.2021
Journal article > peer review
José Parra Moyano; Karl Schmedders; Michel Avital / Coronavirus : Digital Contact Tracing Doesn’t Have to Sacrifice Privacy.
London : The Conversation Trust 29.4.2020
Net publication - Internet publication
José Parra Moyano; Eduardo Moyano Estrada; Michel Avital / Cómo ceder datos para luchar contra la COVID-19 sin perder privacidad
London : The Conversation Trust 17.4.2020
Net publication - Internet publication
Abayomi Baiyere; Michel Avital; Alan R. Dennis; Jennifer Gibbs; Dov Te'eni / Fake News : What Is It and Why Does It Matter?.
Paper presented at The Academy of Management Annual Meeting 2020, 2020
Paper > peer review
Antonia Koester; Annika Baumann; Hanna Krasnova; Michel Avital; Kalle Lyytinen; Matti Rossi / Panel 1: To Share or Not to Share : Should IS Researchers Share or Hoard Their Precious Data?.
In: Proceedings of the 28th European Conference on Information Systems (ECIS): A Virtual AIS Conference. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2020 (Proceedings of the European Conference on Information Systems)
Article in proceedings > peer review
Juan Giraldo-Mora; Jonas Hedman; Michel Avital / The Evolution of Global Instant Payment Infrastructure
: SSRN: Social Science Research Network 2020, 24 p.
Working paper
Elham Shafiei Gol; Mari-Klara Stein; Michel Avital / Crowdwork Platform Governance toward Organizational Value Creation
In: The Journal of Strategic Information Systems, Vol. 28, No. 2, 2.2019, p. 175-195
Review > peer review
Elham Shafiei Gol; Michel Avital; Mari-Klara Stein / Crowdwork Platforms : Juxtaposing Centralized and Decentralized Governance.
In: ECIS 2019 ProceedingsAtlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2019 (Proceedings of the European Conference on Information Systems)
Article in proceedings > peer review
More results... (total 53 results)
Research Projects
Outside activities


  • Sikkerhedsstyrelsen: Ad hoc consulting
  • SWIFT Institute: Ad hoc contract research
  • Sparinvest: Ad hoc consulting
  • Region H: Ad hoc consulting
  • CBS Executive: Ad hoc executive teaching
  • Digi Associates: Ad hoc consulting