ubmarktg
Department of Marketing
My research draws on and expands knowledge about the impact of personality traits and decision-making styles on various organizational goals. Insights from neurology, cognitive and social psychology form the basis for my investigations of business related decision-making. My research is based on sophisticated quantitative research methods and aimed at informing decision makers in Marketing and Management contexts alike who operate in today’s dynamic decision making environments.
Education:
PhD in Management, University of Innsbruck (Austria)
Mag. (M.Sc.) in Political Economy, University of Innsbruck (Austria)
Mag. (M.Sc.) in International Economics and Business Sciences, University of Innsbruck (Austria)
- Decision-making in Marketing and Management
- Organizational success factors
- Innovation and Creativity
- Entrepreneurship
- Mergers and Acquisitions
I teach the following master level courses at CBS:
2016 - ongoing: Scientific Marketing Project
(Mandatory course, Master Brand and Communication Management)
2016: Applied Strategic Brand Management
(Mandatory course, Master Brand and Communication Management)
2015 - ongoing: The Role of Emotions in Marketing and Communication Management (Fully online course, Master elective)
I supervise Master and Bachelor theses at CBS.
Crash course in online learning activities
(Online course for academic staff, Copenhagen Business School)
Bauer, Florian, Rothermel, Marcella, Tarba, Shlomo Y., Arslan, Ahmad, & Uzelac, B. (2020). Marketing integration decisions, intermediate goals, and market expansion in horizontal acquisitions: how marketing fit moderates the relationships on intermediate goals. British Journal of Management, 31(4), 896-917.
Uzelac, Borislav, Bauer, Florian, Matzler, Kurt and Waschak, Melanie (2016). The moderating effects of decision-making preference on M&A integration speed and performance. International Journal of Human Resource Management, Volume 27, (20), pp. 2436-2460.
Mooradian, Todd, Matzler, Kurt, Uzelac, Borislav and Bauer, Florian (2016). Perspiration and inspiration: Grit and innovativeness as antecedents of entrepreneurial success. Journal of Economic Psychology, 56 (C), 232-243.
Bauer, Florian, Schriber, Svante., King, David R. and Uzelac, Borislav. (2016). Entrepreneurial integration skills: Knowing what you acquire to integrate it. Book Series: Technology, Innovation, Entrepreneurship and Competitive Strategy. Vol. 15, pp. 1-29.
Matzler, Kurt, Uzelac, Borislav, and Bauer, Florian (2014). Intuition’s value for organizational innovativeness and why managers still refrain from using it. Management Decision, Volume 52, (3), pp. 526-539.
Matzler, Kurt, Uzelac, Borislav, and Bauer, Florian (2014). The role of intuition and deliberation for exploration and exploitation success. Creativity and Innovation Management, Volume 23, (3), pp. 252-263.
Matzler, Kurt, Uzelac, Borislav, and Bauer, Florian (2014). Intuition: The missing ingredient for good managerial decision making. Journal of Business Strategy, Volume 35, (6), pp. 31-40.
In: European Management Journal, Vol. 41, No. 3, 6.2023, p. 437-444
In: British Journal of Management, Vol. 31, No. 4, 10.2020, p. 896-917
In: Mergers and Acquisitions, Entrepreneurship and Innovation. ed. /Yaakov Weber; Shlomo Y. Tarba. Bingley : Emerald Group Publishing 2016, p. 1-29 (Technology, Innovation, Entrepreneurship and Competitive Strategy, Vol. 15)
In: Journal of Economic Psychology, Vol. 56, 10.2016, p. 232-243
In: International Journal of Human Resource Management, Vol. 27, No. 20, 2016, p. 2436-2460
In: Journal of Business Strategy, Vol. 35, No. 6, 2014, p. 31-40
In: Management Decision, Vol. 52, No. 3, 2014, p. 526-539
Paper presented at The 14th European Academy of Management Conference (EURAM) 2014, 2014
In: Creativity and Innovation Management, Vol. 23, No. 3, 2014, p. 252-263
Paper presented at The 13th European Academy of Management Conference (EURAM) 2013, 2013
Paper presented at The 13th European Academy of Management Conference (EURAM) 2013, 2013
Paper presented at The 12th European Academy of Management Conference (EURAM) 2012, 2012
Paper presented at The 11th European Academy of Management Conference (EURAM) 2011, 2011
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