Boris Uzelac | CBS - Copenhagen Business School

Profil
Undervisning
Publikationer
I pressen

Præsentation

Min forskning trækker på og øger viden om virkningen af personlighedstræk og beslutningsstile på forskellige organisatoriske mål. Jeg bruger viden fra neurologi, kognitiv og social psykologi, som grundlag for mine undersøgelser af forretningsmæssig beslutningstagning. Min forskning er baseret på sofistikerede kvantitative forskningsmetoder, og har til formål at informere beslutningstagere i marketing og management sammenhæng, der opererer i dagens dynamiske beslutningstagende miljøer.

Uddannelse:
PhD in Management, University of Innsbruck (Austria)
Mag. (M.Sc.) in Political Economy, University of Innsbruck (Austria)
Mag. (M.Sc.) in International Economics and Business Sciences, University of Innsbruck (Austria)

Primære forskningsområder

Decision-making in Marketing and Management
Organizational success factors
Innovation and Creativity
Entrepreneurship
Mergers and Acquisitions

Link til denne hjemmeside

www.cbs.dk/staff/ubmarktg

Kurser

I teach the following master level courses at CBS:

2016 - ongoing: Scientific Marketing Project
(Mandatory course, Master Brand and Communication Management)

2016: Applied Strategic Brand Management
(Mandatory course, Master Brand and Communication Management)

2015 - ongoing: The Role of Emotions in Marketing and Communication Management (Fully online course, Master elective)

Vejledning

I supervise Master and Bachelor theses at CBS.

Andre undervisningsaktiviteter

Crash course in online learning activities
(Online course for academic staff, Copenhagen Business School)

Udvalgte publikationer

Bauer, Florian, Rothermel, Marcella, Tarba, Shlomo Y., Arslan, Ahmad, & Uzelac, B. (2020). Marketing integration decisions, intermediate goals, and market expansion in horizontal acquisitions: how marketing fit moderates the relationships on intermediate goals. British Journal of Management, 31(4), 896-917.

Uzelac, Borislav, Bauer, Florian, Matzler, Kurt and Waschak, Melanie (2016). The moderating effects of decision-making preference on M&A integration speed and performance. International Journal of Human Resource Management, Volume 27, (20), pp. 2436-2460.

Mooradian, Todd, Matzler, Kurt, Uzelac, Borislav and Bauer, Florian (2016). Perspiration and inspiration: Grit and innovativeness as antecedents of entrepreneurial success. Journal of Economic Psychology, 56 (C), 232-243.

Bauer, Florian, Schriber, Svante., King, David R. and Uzelac, Borislav. (2016). Entrepreneurial integration skills: Knowing what you acquire to integrate it. Book Series: Technology, Innovation, Entrepreneurship and Competitive Strategy. Vol. 15, pp. 1-29.

Matzler, Kurt, Uzelac, Borislav, and Bauer, Florian (2014). Intuition’s value for organizational innovativeness and why managers still refrain from using it. Management Decision, Volume 52, (3), pp. 526-539.

Matzler, Kurt, Uzelac, Borislav, and Bauer, Florian (2014). The role of intuition and deliberation for exploration and exploitation success. Creativity and Innovation Management, Volume 23, (3), pp. 252-263.

Matzler, Kurt, Uzelac, Borislav, and Bauer, Florian (2014). Intuition: The missing ingredient for good managerial decision making. Journal of Business Strategy, Volume 35, (6), pp. 31-40.

Publikationer sorteret efter:

2023

Oliver Koll; Sylvia von Wallpach; Boris Uzelac / Stakeholder-oriented Brand Management : A Venn-diagram Approach to Monitor Brand Associations.
I: European Management Journal, Vol. 41, Nr. 3, 6.2023, s. 437-444