ubmarktg

Institut for Afsætningsøkonomi

Boris
Uzelac
Adjunkt


Kontor: SOL/C2.07
Tel:
+4538153301
E-mail: bu.marktg@cbs.dk
Præsentation

Min forskning trækker på og øger viden om virkningen af personlighedstræk og beslutningsstile på forskellige organisatoriske mål. Jeg bruger viden fra neurologi, kognitiv og social psykologi, som grundlag for mine undersøgelser af forretningsmæssig beslutningstagning. Min forskning er baseret på sofistikerede kvantitative forskningsmetoder, og har til formål at informere beslutningstagere i marketing og management sammenhæng, der opererer i dagens dynamiske beslutningstagende miljøer.

Education:
PhD in Management, University of Innsbruck (Austria)
Mag. (M.Sc.) in Political Economy, University of Innsbruck (Austria)
Mag. (M.Sc.) in International Economics and Business Sciences, University of Innsbruck (Austria)

Primære forskningsområder
  • Decision-making in Marketing and Management
  • Organizational success factors
  • Innovation and Creativity
  • Entrepreneurship
  • Mergers and Acquisitions
Link til denne hjemmeside
www.cbs.dk/staff/ubmarktg
Kurser

I teach the following master level courses at CBS:

2016 -  ongoing: Marketing Communication
(Mandatory course, Master Brand and Communication Management)

2016 - ongoing: Scientific Business Project
(Mandatory course, Master Brand and Communication Management)

2016:  Applied Strategic Brand Management
(Mandatory course, Master Brand and Communication Management)

2016:  New Frontiers in Branding: From static to dynamic branding approaches (Fully online course, Master elective)

2015 - ongoing: The Role of Emotions in Marketing and Communication Management (Fully online course, Master elective)

Vejledning

I supervise Master, Diploma and Bachelor theses at CBS, the University of Innsbruck and the Management Center Innsbruck

Andre undervisningsaktiviteter

2016 – 2017: Crash course in online learning activities
(Online course for academic staff, Copenhagen Business School)

2014 – ongoing:  Academic and Business Writing
(Mandatory course, Master level, Management Center Innsbruck, Austria)

2011 – 2014: Strategy and Marketing
(Mandatory course, Master level, University of Innsbruck, Austria)

Udvalgte publikationer

Uzelac, Borislav, Bauer, Florian, Matzler, Kurt and Waschak, Melanie (2016). The moderating effects of decision-making preference on M&A integration speed and performance. International Journal of Human Resource Management, Volume 27, (20), pp. 2436-2460.

Mooradian, Todd, Matzler, Kurt, Uzelac, Borislav and Bauer, Florian (2016). Perspiration and inspiration: Grit and innovativeness as antecedents of entrepreneurial success. Journal of Economic Psychology, 56 (C), 232-243.

Bauer, F., Schriber, S., King, D. and Uzelac, B. (2016). Entrepreneurial integration skills: Knowing what you acquire to integrate it. Book Series: Technology, Innovation, Entrepreneurship and Competitive Strategy. Vol. 15, pp. 1-29.

Matzler, Kurt, Uzelac, Borislav, and Bauer, Florian (2014). Intuition’s value for organizational innovativeness and why managers still refrain from using it. Management Decision, Volume 52, (3), pp. 526-539.

Matzler, Kurt, Uzelac, Borislav, and Bauer, Florian (2014). The role of intuition and deliberation for exploration and exploitation success. Creativity and Innovation Management, Volume 23, (3), pp. 252-263.

Matzler, Kurt, Uzelac, Borislav, and Bauer, Florian (2014). Intuition: The missing ingredient for good managerial decision making. Journal of Business Strategy, Volume 35, (6), pp. 31-40.

Publikationer sorteret efter:
2019
Florian Bauer; Marcella Rothermel; Shlomo Y. Tarba; Ahmad Arslan; Borislav Uzelac / Marketing Integration Decisions, Intermediate Goals and Market Expansion in Horizontal Acquisitions : How Marketing Fit Moderates the Relationships on Intermediate Goals.
I: British Journal of Management, 7.5.2019
Tidsskriftartikel > peer review
2016
Florian Bauer; Svante Schriber; David R. King; Boris Uzelac / Entrepreneurial Integration Skills : Knowing What You Acquire to Integrate It.
I: Mergers and Acquisitions, Entrepreneurship and Innovation. red. /Yaakov Weber; Shlomo Y. Tarba. Bingley : Emerald Group Publishing 2016, s. 1-29 (Technology, Innovation, Entrepreneurship and Competitive Strategy, Vol. 15)
Bidrag til bog/antologi > peer review
Todd Mooradian; Kurt Matzler; Borislav Uzelac; Florian Bauer / Perspiration and Inspiration : Grit and Innovativeness as Antecedents of Entrepreneurial Success.
I: Journal of Economic Psychology, Vol. 56, 10.2016, s. 232-243
Tidsskriftartikel > peer review
Boris Uzelac; Florian Bauer; Kurt Matzler; Melanie Waschak / The Moderating Effects of Decision-making Preference on M&A Integration Speed and Performance
I: International Journal of Human Resource Management, Vol. 27, Nr. 20, 2016, s. 2436-2460
Tidsskriftartikel > peer review
2014
Kurt Matzler; Boris Uzelac; Florian Bauer / Intuition : The Missing Ingredient for Good Managerial Decision Making.
I: Journal of Business Strategy, Vol. 35, Nr. 6, 2014, s. 31-40
Tidsskriftartikel > peer review
Kurt Matzler; Boris Uzelac; Florian Bauer / Intuition’s Value for Organizational Innovativeness and why Managers Still Refrain From Using it
I: Management Decision, Vol. 52, Nr. 3, 2014, s. 526-539
Tidsskriftartikel > peer review
Boris Uzelac; Florian Bauer; Kurt Matzler; Melanie Waschak / The Moderating Effects of Decision Making Preferences on M&A Integration Speed and Performance
Paper presented at The 14th European Academy of Management Conference (EURAM) 2014, 2014
Paper > peer review
Kurt Matzler; Boris Uzelac; Florian Bauer / The Role of Intuition and Deliberation for Exploration and Exploitation Success
I: Creativity and Innovation Management, Vol. 23, Nr. 3, 2014, s. 252-263
Tidsskriftartikel > peer review
2013
Boris Uzelac / A New Holistic Understanding of Intuition and its Merits for Managerial Decision Making
Paper presented at The 13th European Academy of Management Conference (EURAM) 2013, 2013
Paper > peer review
Kurt Matzler; Boris Uzelac; Florian Bauer / Intuition’s Versus Deliberation’s Role for Exploration and Exploitation Success
Paper presented at The 13th European Academy of Management Conference (EURAM) 2013, 2013
Paper > peer review
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