ubmarktg

Department of Marketing

Boris
Uzelac
Assistant professor


Room: SOL/C2.07
Tel:
+4538153301
E-mail: bu.marktg@cbs.dk
Presentation

My research draws on and expands knowledge about the impact of personality traits and decision-making styles on various organizational goals. Insights from neurology, cognitive and social psychology form the basis for my investigations of business related decision-making. My research is based on sophisticated quantitative research methods and aimed at informing decision makers in Marketing and Management contexts alike who operate in today’s dynamic decision making environments.

Education:
PhD in Management, University of Innsbruck (Austria)
Mag. (M.Sc.) in Political Economy, University of Innsbruck (Austria)
Mag. (M.Sc.) in International Economics and Business Sciences, University of Innsbruck (Austria)

Primary research areas
  • Decision-making in Marketing and Management
  • Organizational success factors
  • Innovation and Creativity
  • Entrepreneurship
  • Mergers and Acquisitions
Administrative tasks


Link to this homepage
www.cbs.dk/en/staff/ubmarktg
Courses

I teach the following master level courses at CBS:

2016 -  ongoing: Marketing Communication
(Mandatory course, Master Brand and Communication Management)

2016 - ongoing: Scientific Business Project
(Mandatory course, Master Brand and Communication Management)

2016:  Applied Strategic Brand Management
(Mandatory course, Master Brand and Communication Management)

2016:  New Frontiers in Branding: From static to dynamic branding approaches (Fully online course, Master elective)

2015 - ongoing: The Role of Emotions in Marketing and Communication Management (Fully online course, Master elective)

Supervision

I supervise Master, Diploma and Bachelor theses at CBS, the University of Innsbruck and the Management Center Innsbruck

Other teaching activities

2016 – 2017: Crash course in online learning activities
(Online course for academic staff, Copenhagen Business School)

2014 – ongoing:  Academic and Business Writing
(Mandatory course, Master level, Management Center Innsbruck, Austria)

2011 – 2014: Strategy and Marketing
(Mandatory course, Master level, University of Innsbruck, Austria)

Selected publications

Bauer, F., Rothermel, M., Tarba, S., Arslan, A., & Uzelac, B. (Accepted/In press). Marketing integration decisions, intermediate goals, and market expansion in horizontal acquisitions: how marketing fit moderates the relationships on intermediate goals. British Journal of Management.

Uzelac, Borislav, Bauer, Florian, Matzler, Kurt and Waschak, Melanie (2016). The moderating effects of decision-making preference on M&A integration speed and performance. International Journal of Human Resource Management, Volume 27, (20), pp. 2436-2460.

Mooradian, Todd, Matzler, Kurt, Uzelac, Borislav and Bauer, Florian (2016). Perspiration and inspiration: Grit and innovativeness as antecedents of entrepreneurial success. Journal of Economic Psychology, 56 (C), 232-243.

Bauer, F., Schriber, S., King, D. and Uzelac, B. (2016). Entrepreneurial integration skills: Knowing what you acquire to integrate it. Book Series: Technology, Innovation, Entrepreneurship and Competitive Strategy. Vol. 15, pp. 1-29.

Matzler, Kurt, Uzelac, Borislav, and Bauer, Florian (2014). Intuition’s value for organizational innovativeness and why managers still refrain from using it. Management Decision, Volume 52, (3), pp. 526-539.

Matzler, Kurt, Uzelac, Borislav, and Bauer, Florian (2014). The role of intuition and deliberation for exploration and exploitation success. Creativity and Innovation Management, Volume 23, (3), pp. 252-263.

Matzler, Kurt, Uzelac, Borislav, and Bauer, Florian (2014). Intuition: The missing ingredient for good managerial decision making. Journal of Business Strategy, Volume 35, (6), pp. 31-40.

Bauer, F., Rothermel, M., Tarba, S., Arslan, A., & Uzelac, B. (Accepted/In press). Marketing integration decisions, intermediate goals, and market expansion in horizontal acquisitions: how marketing fit moderates the relationships on intermediate goals. British Journal of Management.

Publications sorted by:
2016
Florian Bauer; Svante Schriber; David R. King; Boris Uzelac / Entrepreneurial Integration Skills : Knowing What You Acquire to Integrate It.
In: Mergers and Acquisitions, Entrepreneurship and Innovation. ed. /Yaakov Weber; Shlomo Y. Tarba. Bingley : Emerald Group Publishing 2016, p. 1-29 (Technology, Innovation, Entrepreneurship and Competitive Strategy, Vol. 15)
Book chapter > peer review
Todd Mooradian; Kurt Matzler; Borislav Uzelac; Florian Bauer / Perspiration and Inspiration : Grit and Innovativeness as Antecedents of Entrepreneurial Success.
In: Journal of Economic Psychology, Vol. 56, 10.2016, p. 232-243
Journal article > peer review
Boris Uzelac; Florian Bauer; Kurt Matzler; Melanie Waschak / The Moderating Effects of Decision-making Preference on M&A Integration Speed and Performance
In: International Journal of Human Resource Management, Vol. 27, No. 20, 2016, p. 2436-2460
Journal article > peer review
2014
Kurt Matzler; Boris Uzelac; Florian Bauer / Intuition : The Missing Ingredient for Good Managerial Decision Making.
In: Journal of Business Strategy, Vol. 35, No. 6, 2014, p. 31-40
Journal article > peer review
Kurt Matzler; Boris Uzelac; Florian Bauer / Intuition’s Value for Organizational Innovativeness and why Managers Still Refrain From Using it
In: Management Decision, Vol. 52, No. 3, 2014, p. 526-539
Journal article > peer review
Boris Uzelac; Florian Bauer; Kurt Matzler; Melanie Waschak / The Moderating Effects of Decision Making Preferences on M&A Integration Speed and Performance
Paper presented at The 14th European Academy of Management Conference (EURAM) 2014, 2014
Paper > peer review
Kurt Matzler; Boris Uzelac; Florian Bauer / The Role of Intuition and Deliberation for Exploration and Exploitation Success
In: Creativity and Innovation Management, Vol. 23, No. 3, 2014, p. 252-263
Journal article > peer review
2013
Boris Uzelac / A New Holistic Understanding of Intuition and its Merits for Managerial Decision Making
Paper presented at The 13th European Academy of Management Conference (EURAM) 2013, 2013
Paper > peer review
Kurt Matzler; Boris Uzelac; Florian Bauer / Intuition’s Versus Deliberation’s Role for Exploration and Exploitation Success
Paper presented at The 13th European Academy of Management Conference (EURAM) 2013, 2013
Paper > peer review
2012
Boris Uzelac; Florian Bauer; Kurt Matzler / Do Companies Unlearn to be Intuitive? : Factors Inhibiting Intuitive Decision Making and Innovativeness.
Paper presented at The 12th European Academy of Management Conference (EURAM) 2012, 2012
Paper > peer review
More results... (total 11 results)
Academic Interests


Outside activities

No outside activities to report