PhD defence: Shama Patel

Wednesday, October 11, 2023 - 10:00 to 12:00

In order to obtain the PhD degree, Shama Patel has submitted her thesis entitled: 

The Summer of 2020: Situating Digital Media in Scaling Affective Contagion:

A Case of the George Floyd Video


In studying the affective response to the George Floyd video that catalyzed world-wide protests in the summer of 2020, this dissertation situates digital media as agentic in scaling an affective contagion. In articulating three phases of scaling - affectivity, mutativity, and mobility – it helps explicate why certain digital media scale affective contagions with global effects while others do not. Incorporating concepts developed by Deleuze and Guattari, the dissertation also presents material-affective assemblage thinking as a novel theoretical lens and digital epidemiography as a novel research method in the study of affective contagions at scale.


Primary Supervisor:Associate Professor Abayomi Baiyere

Department of Digitalization

Copenhagen Business School


Secondary Supervisor:

Associate Professor Christian Garmann Johnsen

Department of Business Humanities and Law

Copenhagen Business School


Assessment Committee:

Associate Professor Mads Bødker (Chair)

Department of Digitalization

Copenhagen Business School


Professor François-Xavier de Vaujany

Dauphine Recherches en Management

Université Paris Dauphine


Professor Natalia Levina

Leonard N. Stern School of Business

New York University


Thesis:The thesis will be available from


Reception:The CBS PhD School will host a reception, which will take place immediately after the defence in FUHU (third floor above the canteen).


Organised by

CBS PhD School


11 October 2023




Copenhagen Business SchoolSolbjerg Plads2000 FrederiksbergRoom: SP 210 PwC Aud. (second floor)


It will also be possible to attend the defence via Microsoft Teams 

*Please note in connection with the online defence that the microphone and camera of all spectators must be turned off!

The page was last edited by: Sekretariat for Ledelse og Kommunikation // 09/15/2023