Department of Marketing
Serena Wider is a PhD fellow at Copenhagen Business School and has been awarded her Bachelor and Masters (MSc) degree in Marketing from Oxford Brookes University (UK). Serena Wider’s PhD research is interdisciplinary, and integrates consumer culture, sociology and cognition into a framework for analysing consumer behaviour in relation to language and consumers’ socio-cultural background.
- Consumer culture
- Consumer cognition
- Language construal and frame-switching
- Brands and branding
2017-2020 Member of CBS’ PhD committee (as a PhD representative for the Department of Marketing)
Spring 2020: Shared economy and co-creation (MSc / Cand.Merc.Soc)
Spring 2019: Shared economy and co-creation (MSc / Cand.Merc.Soc)
Spring 2018: Brand Management (BSc)
Serena welcomes bachelor and master thesis supervision in consumer culture, cognition, branding, linguistic analysis, bilingualism, and broadly welcomes topics addressing marketing related phenomena from a socio-cultural perspective.
In: European Management Journal, Vol. 36, No. 3, 6.2018, p. 301-305
Abstract from 13th Global Brand Conference 2018, 2018
Abstract from 49th Annual Conference of the Association for Consumer Research. ACR 2018, 2018
London : Branded Content Marketing Association 2016, 40 p.
In: Fifteen Years: A Branded Content Story: A Collection of Thought Provoking: Essays from Leading Branded Content Experts. . ed. /Andrew Canter. London : Branded Content Marketing Association 2018, p. 26-32