Serena Wider is a PhD fellow at Copenhagen Business School and has been awarded her Bachelor and Masters (MSc) degree in Marketing from Oxford Brookes University (UK). Serena Wider’s PhD research is interdisciplinary, and integrates consumer culture, sociology and cognition into a framework for analysing consumer behaviour in relation to language and consumers’ socio-cultural background.
Primære forskningsområder
Consumer culture
Consumer cognition
Language construal and frame-switching
Brands and branding
Administrative opgaver
2017-2020 Member of CBS’ PhD committee (as a PhD representative for the Department of Marketing)
Link til denne hjemmeside
www.cbs.dk/staff/swimarktg
Kurser
Spring 2020: Shared economy and co-creation (MSc / Cand.Merc.Soc)
Spring 2019: Shared economy and co-creation (MSc / Cand.Merc.Soc)
Spring 2018: Brand Management (BSc)
Vejledning
Serena welcomes bachelor and master thesis supervision in consumer culture, cognition, branding, linguistic analysis, bilingualism, and broadly welcomes topics addressing marketing related phenomena from a socio-cultural perspective.
Publikationer sorteret efter:
2018
Serena Wider; Sylvia von Wallpach; Hans Mühlbacher / Brand Management : Unveiling the Delusion of Control. I: European Management Journal, Vol. 36, Nr. 3, 6.2018, s. 301-305
Bjørn Asmussen; Serena Wider; Ross Williams; Neil Stevenson; Elliot Whitehead / Defining Branded Content for the Digital Age : The Industry Experts’ Views on Branded Content as a New Marketing Communications Concept. London : Branded Content Marketing Association 2016, 40 s.
Rapport
2018
Bjoern Asmussen; Serena Wider; Ross Williams; Andrew Canter / Defining Branded Content : Three Key Findings. I: Fifteen Years: A Branded Content Story: A Collection of Thought Provoking: Essays from Leading Branded Content Experts. . red. /Andrew Canter. London : Branded Content Marketing Association 2018, s. 26-32
